Zoominfo

OCTOBER 14, 2018

Low-quality data can impact every aspect of a business—particularly sales and marketing. 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). of sales reps’ time.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. Marketers spend an average of 4-6 hours a week on social media ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. What do we mean by company and contact data? Today we review four critical reasons data is essential to a successful sales organization. Let’s get into it!

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Zoominfo

MARCH 6, 2018

The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ).

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Contacts Zoominfo Buyer Personas B2B Sales 145

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

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Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. In fact, 87% of marketers consider data to be their company’s most underutilized asset ( source ). The problem with data, particularly customer and contact data, is that it decays rapidly.

Data Hygiene 183

Data Hygiene Contacts Brand Identity Branding 183

Zoominfo

JULY 1, 2019

Today, we dig a little deeper to illustrate the current state of LGBTQ+ representation in advertising with this list of more than 50 shocking statistics. 78% of surveyed LGBTQ community members agreed that they tend to support companies that support and market to the LGBTQ community ( source ). That’s less than 1% ( source ).”.

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Statistics Advertisements Advertising Paid Search Agency 188

Zoominfo

MAY 19, 2017

Sales and marketing alignment should be one of your organization’s top priorities. Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source ).

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Statistics Zoominfo Buyer Personas Work Management 130

Zoominfo

SEPTEMBER 20, 2022

To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market. Often, they’re stuck manually prospecting, hunting for information on companies and specific contacts in a variety of online and in-house sources.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Zoominfo

AUGUST 12, 2018

We’ve compiled more than 65 mind-blowing artificial intelligence statistics. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! Let’s get into it! 57% of traffic in the U.S.

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Mobile Marketing Statistics B2B Marketing Planning 100

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Up to 25% of B2B database contacts contain critical errors.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

OCTOBER 14, 2018

The Problem with your Data Low-quality data can impact every aspect of a business—particularly sales and marketing. Cold Calling Statistics 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). Inaccurate B2B contact data wastes 27.3% of sales reps’ time.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

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Top of Funnel Ad Building Zoominfo Planning 200

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Only 5% remember statistics ( source ). Challenges.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Zoominfo

DECEMBER 5, 2017

B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. Email marketing has two times higher returns than cold calling ( source ). However, sending text messages to a prospect prior to making contact on the phone decreased the likelihood of ever contacting that lead by 39% ( source ). appointments set.

Statistics 100

Statistics Cold Calling Peer-to-peer Lead Ranking 100

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. For instance, if your target market includes both sales and marketing professionals, you could create two separate campaigns: one on lead generation tips, and another on how to follow-up with leads more effectively. However, no one wants to be bombarded with B2B marketing emails.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

OCTOBER 23, 2019

We’ve compiled more than 65 statistics about artificial intelligence. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? Consider these statistics ( source ): 40% of email users change their email address at least once every two years. With turnover like that, it’s no wonder companies struggle to keep a clean marketing database.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. For this reason, the experts at ZoomInfo put together the following buyer persona infographic.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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Zoominfo B2B Word of Mouth B2B Sales 180

Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. Without consistent, complete, and correct contact data , your marketing team won’t reap the full benefits of your ABM initiatives. Guest post by Krysta Williams. Not convinced? Not convinced?

Account Based Marketing 230

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 230

Zoominfo

MARCH 19, 2018

Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Social selling has a 100% higher lead-to-close rate than outbound marketing. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. ZoomInfo ReachOut.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. What is Sales Prospecting? Stay connected to your buyers.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JUNE 4, 2019

If that statistic has left you shaken, fear not. All too often, a B2B sales rep will begin the outreach process without taking the time to understand who they’re contacting. Consider these statistics: Nearly three-fourths of consumers say good reviews play a role in making them trust a brand. Yet, it’s easier said than done.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Zoominfo

AUGUST 7, 2019

Think about it, without contact information, how would you sell, market, or provide quality customer service? If you’re like most modern companies, you already have access to some sort of contact database. If not for the sake of your sales and marketing campaigns, do it for the sake of your bottom line. The worst part?

Data Hygiene 150

Data Hygiene Automation Zoominfo B2B Sales 150

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I What you knew about your market probably changed during the pandemic. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I What you knew about your market probably changed during the pandemic. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

MARCH 27, 2019

Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. So as any great marketers would do, we decided to do a little digging and conduct our own investigation. Contact our sales team today to start your free trial of ZoomInfo, the leading business information company.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Zoominfo

MAY 6, 2019

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Create candidate personas.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

SEPTEMBER 12, 2018

Consider these statistics ( source ): 15% of a sales rep’s time is spent leaving voicemails. If those statistics make you want to give up on voicemail altogether, we don’t blame you. Repeat your contact information. Learn how ZoomInfo can help you leave fewer voicemails. The average voicemail response rate is 4.8%.

Tips 210

Tips Marketing Automation Services Zoominfo Urgency Marketing 210

Zoominfo

OCTOBER 20, 2021

“While having a conversation with the person in charge of making the decision to hire, I ask them a whole list of questions that help me determine the ideal candidate profile,” says Jodi Marchewitz, an executive recruiter at ZoomInfo. At ZoomInfo, I know we’re always looking for passionate people who want to blaze new paths.

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Zoominfo Marketing & Strategy VALS Work Management 130

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272