Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Buzz Marketing for Technology

APRIL 8, 2010

The same tone and transparency should be applied here equally which is not always the case with the contact center. Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ). Share this on del.icio.us.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Social Media Marketing Popular social media platforms websites have some of the highest domain authority sites.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Buzz Marketing for Technology

APRIL 21, 2010

Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

AUGUST 11, 2010

Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Facebook 100

Facebook Advertisements Advertising Digg 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

APRIL 14, 2010

10 common but often overlooked tips for increasing land page conversions, including using minimal navigation, keeping important information above the fold, and keeping your contact form as short as possible. 5 ways to make your site’s contact form work harder by iMedia Connection. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. 11 topvrouwen in marketing en communicatie op het netwerkcongres over customer media in de Philharmonie in Haarlem. Related posts: 4 Time-Saving Tips for Social Media Marketing. Content Marketing to a Caveman’s Brain.

Media 100

Media Digg Custom Publishing Buzz 100

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Use Social Media to spot issues before they hit the Contact Center! Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Media Digg Lead Gen 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Human faces and eye contact. It contains three of the elements required for marketing to get actionable results: Attention. Promise of rewards and satisfaction of desires.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. I learn more about my client’s work and their content marketing needs. Since I charge $200/hour for consulting sessions, why would I do this? We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? Compel readers to take action (simple sign-up form or contact link). That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Content Marketing: Connect the Dots and Drive Results.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. But I also hear all the horror stories about the customer who they ignored and it got worse.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Also, your thought leaders email address should be at the end of the summary area or in the contact field labeled “public&#.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Providing a way to get in contact with sales during the later phases is also a good practice. Let me know by email (contact information is on website listed below.). Tags: Marketing Automation and Demand Generation Alexandre Sagala. audio vs. video).

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Buzz Marketing for Technology

MARCH 25, 2010

But in the economic situation that many companies find themselves in these days you typically see cost cutting exercises across all departments and mainly those dubbed as cost centers such as Marketing and Customer Service. Tags: Customer Support Interactive Marketing RSS Social Media Support. Tweet This! Share this on Facebook.

Service 100

Service WOM RSS Digg 100

Webbiquity

MAY 20, 2010

Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. It’s as if they are hiding the identity for fear you’ll try to contact them. 3 Biggest Challenges for Online Content Marketing? or Robert M. Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? What comes up for your name?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Hubspot

OCTOBER 5, 2017

Discovery call: The first contact a sales rep makes with a prospect with the aim to qualify them as a lead for the next step in the sales cycle. The Process: Research takes longer without any prior history with a contact. The Process: Research process is shorter as we already have their contact information and interaction history.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Take a survey.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JANUARY 24, 2011

I don’t do drugs or drink alcohol so I don’t have much contact with the people who do. Now, this has nothing to do with writing on the web, or how to get found, get known and get clients with content marketing. Which country has the most dangerous living conditions? Don’t know. What’s my point?

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) What holds the attention of readers is personal contact, i.e. personality, personal stories, client stories. and still not get good results ( get found, get known, get clients! ) Blog this on Blogger. Subscribe to the comments for this post?

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical. . Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Social Media Monitoring Tools.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Digg : Delve into this library of articles on almost every topic. So while marketers may enjoy a wealth of riches to choose from, not all choices are suited well for you.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them. Watch a video?

Buzz 100

Buzz Content Digg Rules 100

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Politely contact the blog owner, offer to write a guest post on a pertinent topic for the blog, and ask what the requirements are. Publicize the blog through offline channels. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

LeadSquared

MAY 9, 2013

Contact Form Plugins Contact Form 7 , Gravity Forms 4. iii) A Contact Form Plugin. Our Recommendation: You can use a free plugin like Contact Form 7 or a paid one like Gravity Forms to start with. 1) Because in Marketing, you have to track everything that you do. SEO Plugin WP SEO by Yoast 2.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Eye contact, pictures of other humans doing things. Our world, however, has.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100