Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Content Marketing Institute

AUGUST 31, 2023

Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.

Marketing AI 113

Marketing AI Content Marketing Planning Ethics 113

Walker Sands

APRIL 18, 2023

I rarely look at Twitter or LinkedIn. People will pitch me on LinkedIn, but I tell them to send me an email instead because messaging isn’t great on LinkedIn. As a freelancer, how are your stories decided when you’re writing with certain publications? So, do you prefer to be pitched through email? Oh, never.

Media 52

Media Work Management PR Marketing Management 52

Convince & Convert

FEBRUARY 22, 2017

Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox. Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely. Do you agree?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Hinge Marketing

SEPTEMBER 11, 2013

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Impressive Numbers for Management Consulting. How fast things change. The greater the online lead generation, the greater the profitability.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Vidyard

AUGUST 4, 2021

business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. Use more video. That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Vidyard

SEPTEMBER 22, 2021

Through its global video hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications. To learn more, visit www.demandmetric.com.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Launch Marketing

MARCH 29, 2023

These activities include content marketing, email marketing, social media, messaging, branding, website updates, paid advertising, public relations and events. For B2B organizations, LinkedIn should be strongly considered. Contact us today or request a free marketing consultation. Let us help!

Product 62

Product B2B Buyer Personas Click Rate 62

Vidyard

SEPTEMBER 22, 2021

Through its global video hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications. To learn more, visit www.demandmetric.com.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. They are "opinion molders."

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Writing on the Web

FEBRUARY 19, 2014

It’s a good question, particularly for small businesses, coaches and consultants who don’t have staff and a lot of time. Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. What about professionals like coaches and consultants, speakers, writers? What do you think?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Hubspot

FEBRUARY 8, 2018

For instance, if your recipient’s LinkedIn profile says they love sailing, your subject line might read “Fellow sailing enthusiast // question about Company X” or “This is naut(ical) your typical sales email.” Management Consulting: 40%. What is the average email open rate for management consulting companies? Finance: 40%.

Open Rate 99

Open Rate Sample Marketing Management Public Relations 99

Golden Spiral

JANUARY 22, 2021

As a result, when your executive team needs to sign off on the marketing budget you may find yourself having in-depth conversations with non-marketers about the value of LinkedIn ads versus pay-per-click versus industry publication ads. Public Relations. This is not fun and, most of the time, unproductive. Advertising.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Convince & Convert

DECEMBER 14, 2013

Jeff asked several other content/social thinkers and consultant-types to weigh in as well. And from Jason Miller at Linkedin : Content marketing will not replace social media by any means; they are and will continue to be two very different things with two very different functions.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. Prior to entering this focus area, I was a marketing to women consultant, speaker and author.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

ClearVoice

DECEMBER 4, 2020

I took a few informal polls of friends and colleagues working in varied industries including public relations, journalism, content creation, academia, law, and even healthcare consulting. If you share the news on LinkedIn, do you have to share more details on Twitter, Facebook and other social media streams?

Privacy 97

Privacy Advertising Agencies Social Media Paid Search Agency 97

ClearVoice

JULY 29, 2021

A virtual PR agency primarily staffed by freelancers: April Margulies began her career working at top agencies including Weber Shandwick, Edelman, and Rubenstein Public Relations. When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career.

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Content Marketing Institute

JANUARY 25, 2019

For those who have the budget, paid promotion through Twitter , LinkedIn, and other channels is great if you promote the right content. TIP: Make sure to have sufficient dynamic content covering the buyer journey to be able to successfully use triggering, according to Mark Colgan, SaaS marketing consultant and founder of Yellow O.

Paid Content 105

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 105

Marketing Insider Group

JANUARY 24, 2013

. @ B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

MARCH 27, 2018

Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. and was the Director of Public Relations for global fashion brand, Akademiks. Nichole is in charge of Community Growth at Zest.is , is a SaaS consultant, and is author of Playbook to Grow Your SaaS. Tiffany Da Silva @Bellastone.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. I guess “my industry” means the digital marketing consulting industry.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Convince & Convert

JUNE 20, 2011

Guest post by Elizabeth Sosnow , Managing Director of BlissPR , a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries.

Thought Leadership 156

Thought Leadership Ideal Customer Profiles Youtube Work Management 156

Marketing Insider Group

APRIL 7, 2011

My public relations career started with a wing eating championship. Eventually, I joined BlissPR, a B2B public relations firm. So far, I’ve held social media 101, LinkedIn, Twitter, Facebook, blogging and analytics trainings for management and the sales team. No, really. Be patient. Why or why not?

Demand Generation Agencies 100

Demand Generation Agencies B2B Marketing Paid Search Agency Planning 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Sword and the Script | B2B

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? Lots of ghostwriters work with CEOs to write LinkedIn updates. Lots of brands are doing this on LinkedIn. 39% plan to spend more time on Twitter this year – the highest of any other social network.

PR 68

PR Twitter Brand Identity Branding 68

markempa

AUGUST 29, 2007

Ive been using LinkedIn for several years because its geared more for business people. Ive been using LinkedIn for several years because its geared more for business people. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

EMagine B2B Blog

MARCH 9, 2015

I majored in advertising and public relations then went on to get my Master’s in public relations and corporate communications. I know these prospects need: a better website, SEO research and an execution plan with ongoing optimization, social media consulting. Email, Twitter, LinkedIn to name a few.

Public Relations 40

Public Relations Lead Generation B2B Sales Consulting 40

markempa

AUGUST 30, 2007

Download your copy FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

SEPTEMBER 4, 2007

Register here FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JUNE 8, 2007

June 08, 2007 | Permalink Technorati Tags : Brian Carroll , David Meerman Scott , Marketing , New Rules , PR FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 And Ive got a lot of great feedback and questions.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

MAY 8, 2007

TypePad Featured Blogs: B2B Lead Generation Blog FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Their write up is quite glowing (aw-shucks) and its fun to be recognized.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 14, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Chock full of useful information, the eBook provides a broad look at the selling process. Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 22, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I love road biking with my wife (want to bike across Europe) I’m going to write another book. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120