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Tim Parkin: Spotlight on the expert

Martech

Tim Parkin is a marketing consultant and advisor. Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many other topics. This interview has been edited for clarity and length.

Web 2.0 92
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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

When customers embraced mobile, marketers had to embrace apps, responsive web design, SMS, push notifications, WhatsApp, geofencing, etc. When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. But could a new innovation reverse UX complexity?

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. However, generally speaking, micro-moments are evolving, as your average consumers’ buying habits are changing.

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Top 5 XR and AI marketing trends in 2023

Martech

We’re heading toward a future where everyone can have an AI assistant, tutor, mentor, companion, professor, fitness trainer, therapist or consultant trained on their unique needs, learning style and preferences. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. has launched.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. On average, mobile viewers watch videos that are three times longer those on PCs and laptops. The statistics are evident; B2B usage is on the rise. Implementation. Other Tips.

Planning 100
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The B2B Marketer’s Quick Start Guide: Social Media

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Require you to post from a mobile app. Generates link-based traffic. Better opportunities for advertisers and monetization. It’s likely YouTube is a great starting point for B2B marketers. Social Networking. Photo Sharing. Video Sharing.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.