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How Gen Z uses social media and what that means for brands

Sprout Social

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. They are more discerning than their predecessors, which frustrates marketers trying to obsessively crack the code on how to effectively reach them without seeming indubitably cringe.

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3 kinds of data to optimize digital events

Martech

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

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9 Biggest Event Trends of This Year

Marketing Insider Group

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 298
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MarTech’s digital transformation experts to follow

Martech

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K

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Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get a Head Start with Event Content Marketing.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” They might have a big social media following.

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8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

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