Paul Gillin

APRIL 27, 2012

The tools made it easy to find information and expertise by consulting friends. The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. Those same capabilities could be useful as a formal part of the business process.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

AUGUST 19, 2011

“It’s a consulting fee.&#. As I stepped out of the shuttle, I reached into my wallet and handed him a few dollars. “Oh, not necessary,&# he said, waving his hand. “Take it,&# I said.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

OCTOBER 19, 2011

Dentoola consulting gives away reports on how to apply social media in the dentistry profession. You don’t have to incur manufacturing or mailing costs to distribute incentives with value. Think of a digital asset you can create that has zero marginal expense. The Animal Print Shop gives away desktop wallpaper.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

OCTOBER 7, 2010

For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers. There is no way that social profiling would reveal which relationships really matter. I also often seek advice from people who aren’t part of my social network.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

DECEMBER 19, 2011

My coverage of Accession Capital, a private equity consulting firm that would never considering employing spammers to promote its business , is a particular point of pride for me. Any way I’ll be subscribing to your feeds and even I achievement you access consistently rapidly. alexander wang wiki.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

NOVEMBER 8, 2010

I consult lots of websites on a regular basis, of course, but there are a few that have special utility to my daily work style. I’ll also put in a plug for ClickRepair , a tool written by a retired Australian IT manager ostensibly to restore old LP recordings. It has saved me the $40 license fee many times over. Tweetdeck for Twitter is one.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

SEPTEMBER 8, 2010

Similarly, sales must evolve into more of a consultation and systems integration role. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

NOVEMBER 24, 2010

Oracle resources, including servers, may be used solely in connection with formally authorized blogging environments that have been established following consultation with Global IT, Global Information Security, Legal, and Oracle Brand and Creative. Please contact blogs _ us @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Oracle resources, including servers, may be used solely in connection with formally authorized blogging environments that have been established following consultation with Global IT, Global Information Security, Legal, and Oracle Brand and Creative.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 6, 2012

Full disclosure : I have been a paid consultant to Awareness on spot projects in the past, although I’ve done no work for the company in at least two years. Pricing hasn’t been announced yet, but there’s a webinar set for Tuesday, Aug. 14 at 2 EDT at which more details will be discussed.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

APRIL 10, 2013

Full disclosure: I have a consulting relationship with an IBM subcontractor. “The guidelines…signaled to employees, clients and the market that IBM would stand behind its [people],” he writes. In a day when corporate loyalty seems almost a quaint historical curiosity, the kind of faith must be pretty empowering.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

NOVEMBER 8, 2011

Consider Spiceworks, a thriving community for IT professionals, where members have posted thousands of reviews of everything from computer servers to computer consultants. If you think this trend is confined to consumer markets and small electronics, think again.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

JANUARY 17, 2012

Henry Ford Health recruited consultants from the hospitality and restaurant industries and conceived of a 160-acre facility that looks more like a resort (left) than a hospital. They created a file of more than 2,000 original healthy recipes that are in such demand that the hospital now books $1 million annually in catering revenues.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JANUARY 16, 2012

The physicians used telemedicine to consult between their locations. Burns was able to apply the lessons he learned to helping physicians in Guatemala City save a girl there who suffered from a similar condition. When the doctor later met that little girl he marveled, “My God, we did this over the Internet.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 15, 2014

A couple of years ago we thought it was cool to consult our social network for advice on where to book a hotel. Services like AirBNB and Uber either enable us to do things we couldn’t do before or make it faster/cheaper/easier to accomplish tasks. The collaborative economy is an exciting development.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 12, 2011

This is a disarmingly informal, friendly and approachable book that you will want to keep on your desk and consult when the creative muse has fled you, as it does all of us at times. It won’t give you great insight about what’s coming down the social media road. But it doesn’t pretend to do these things.

Rules 50

Rules Social Marketing Content Blogger 50