Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Q: We’re at a HubSpot conference, so I know that’s your CRM. Q: So who are your customers? What parts of it do you use the most?

Ideal Customer Profiles 125

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 125

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

Martech

NOVEMBER 28, 2022

Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. With it comes increased emphasis on digital content and digital experience and expansion of ecommerce across almost every vertical.

Customer Surveys 116

Customer Surveys Verticals Advertising Agencies eCommerce 116

InsightSquared

MAY 15, 2019

Gathering resources at my stage in career involves the practice of active networking, user conferences, sales leadership groups, slack channels, above par googling skills, and sheer grit to piece together a resource pool. What are your common discount rates, and do they vary by region or vertical? What makes a “good” or “bad” deal?

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

Martech

FEBRUARY 3, 2023

The conference will house the latest and greatest immersive technology advancements from the big players with big budgets. The conference now attracts professionals from the film, music, and interactive industries. From Metaverse to Matterverse, How to Do it Right. Who are the New Consumers in Web 3.0.

Marketing AI 87

Marketing AI Advertising Agencies Planning Broadcasting 87

Conversica

AUGUST 20, 2018

Reddy has been again invited to speak at this year’s VentureBeat Transform conference August 21-22 in Mill Valley, California, and at the Global Big Data Conference August 28-30 in Santa Clara. About the Global Big Data Conference.

Conference 40

Conference Verticals Gartner Sales Qualified Leads 40

Martech

MARCH 30, 2022

That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. speaking at The MarTech Conference. speaking at The MarTech Conference. Ricardo Ortego of AB InBev speaking at The MarTech Conference. Denise Campbell of AbbVie speaking at The MarTech Conference.

A/B testing 110

A/B testing Work Management Multi-Touch Attribution Marketing Management 110

Convince & Convert

JULY 17, 2015

By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. For instance, we have one retail client with approximately one-third of its traffic coming from vertical affiliates.

Verticals 157

Verticals Blogger Conference Custom Publishing 157

Customer Experience Matrix

SEPTEMBER 28, 2017

I escaped from my cave this week to present at two conferences: the first-ever “Customer Data Platform Summit” hosted by AgilOne in Los Angeles, preceding Shop.org, and the Technology for Marketing conference in London, where BlueVenn sponsored me. CDPs in vertical markets. There were some interesting developments.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Martech

JUNE 6, 2023

The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment. Businesses in a number of verticals are adopting or considering VR for training and safety initiatives, Illenberger said.

Paid Search Agency 134

Paid Search Agency Merchandising Advertising Agencies Pricing 134

Conversica

OCTOBER 10, 2018

LONDON — October 10, 2018 — Conversica , the leader in conversational AI for business, is inviting attendees at this year’s O’Reilly Artificial Intelligence Conference in London to hear Chief Scientist Dr. Sid J. About the AI Conference. Reddy speak on October 11 at 16:00 about deep reinforcement learning.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

Vision Edge Marketing

DECEMBER 13, 2022

The CFO might suggest every department cut their budget by X% or in some cases, the CFO might even go into specific recommendations on where to cut the budget, such as eliminating travel or training or halting conference and industry event participation. Sound familiar? It’s a mistake. Stuck with meeting the original expectations, MBOs, etc.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Martech

FEBRUARY 3, 2023

The conference will house the latest and greatest immersive technology advancements from the big players with big budgets. The conference now attracts professionals from the film, music, and interactive industries. From Metaverse to Matterverse, How to Do it Right. Who are the New Consumers in Web 3.0.

Marketing AI 93

Marketing AI Advertising Agencies Planning Broadcasting 93

Nuvi

MAY 29, 2019

The Feedback Economy emerged as a dominant theme throughout the conference, resonating with almost 300 attendees from industries such as automotive, retail and healthcare. Google’s partnership with Reputation.com was also highlighted as key to helping businesses compete in the Feedback Economy. To learn more, visit www.reputation.com.

Conference 40

Conference Lead Scoring Lead Ranking Salesforce.com 40

Onalytica B2B

APRIL 3, 2018

As a co-founder of Digimarketerz (my previous digital marketing consultancy startup), I have helped many clients from cross-vertical domains. I have been a leader in organizing meetups and conferences. WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT? Personal Branding, Brand Engagement, Growth Hacking.

Startups 231

Startups Work Management Social Media Marketing Management 231

Conversica

SEPTEMBER 12, 2018

Additionally, AI can pair your new hires with the optimal team and recommend career development opportunities, such as skills trainings and conferences. And if that learning development opportunities just isn’t doing it for an employee, AI can even predict how likely they are to leave.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Marketing Insider Group

SEPTEMBER 16, 2019

At the recent Content Marketing World 2019 conference in Cleveland , research became the primary focus of a panel discussion moderated by Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Martech

SEPTEMBER 8, 2021

That’s why thousands of senior-level marketers will be convening at MarTech’s virtual conference in only 6 days! Video and vertical-based product ads pilots arrive on Microsoft Audience Network. Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced yesterday.

Paid Search Agency 93

Paid Search Agency Terms and Conditions Verticals Funnel Advertising 93

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

ClearVoice

MARCH 31, 2020

Up until this point, we’ve also provided deep-dive explanations of the previous four content levels — core content (#1), vertical content (#2), content hub (#3), content franchise (#4) — which you can explore on your own time from this linked list. Vertical content. Next in the brand hierarchy, vertical content serves a business niche.

Campaigns 100

Campaigns Content Marketing Verticals Content 100

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. He has been keynote speaker for conferences and corporate events around the world.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

ClearVoice

APRIL 14, 2020

Original research makes for a good skyscraper blog whereas a list of recurring marketing conferences would serve better as a content ladder. A good practice is to look at your core content (#1) and vertical content (#2) for topical inspiration. The number of featured conferences can change with each update. Skyscraper.

Content Marketing 59

Content Marketing Paid Search Agency Content Verticals 59

PureB2B

MAY 30, 2022

One such vertical where this is especially prevalent is healthcare technology. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical. over 17.4%

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

Zoominfo

OCTOBER 13, 2022

Before COVID, conferences and trade events were crucial to AGL’s networking efforts. We’re also now the [second-largest] forest products exporter in the United States, and are continually building up the verticals that we support.” So far this year, we’ve done 3,300 shipments and are on track to cross 4,000.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. More from the MarTech Conference >> ABM as a campaign. 3 steps to win over B2B buyers. Aligning objectives.

Account Based Marketing 108

Account Based Marketing ABM Campaigns Paid Search Agency 108

Hubspot

APRIL 20, 2017

Each year since 2007, Facebook has hosted Facebook F8 , its annual Developers Conference. F8 is the Facebook Developers Conference. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. What is F8? No video skills required. What were your impressions of F8 2017?

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Martech

MARCH 3, 2022

Does the platform support recording calls, video conferences and other interactions for analysis? Do you have other clients in my vertical? What controls can we put in place to ensure salespeople are only using approved, timely and compliant content? What are all of the types of interactions that are measurable by the platform?

Work Management 94

Work Management Marketing Management Vendors Paid Search Agency 94

Martech

FEBRUARY 28, 2022

So are the customer’s previous or potential use, thought leadership from company experts, conference participation and personal contacts and helpfulness through industry associations and companies. A Forrester WAVE matrix of leading vendors is one. Being featured in influential industry publications is another.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. Don't just promote your conference; promote the location! Promote other attractions near your conference that may interest attendees.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Biznology

FEBRUARY 25, 2019

Keep your eye on latest trends to keep up-to-date about the transitions made within industry verticals. Attending digital marketing conferences, seminars and workshops will not only enhance your knowledge, but will also increase and expand your professional network.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Sharpspring

AUGUST 28, 2020

We do this, for this – and that can be either vertical or horizontal.”. Baker on vertical positioning. There are multiple advantages to a vertical positioning and one of the key ones is that they hang out at identifiable places. There are other things that you can use to inspire them. I just call those water coolers.

Paid Search Agency 90

Paid Search Agency Advertising Agencies Ad Agencies Verticals 90

Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. The practical business benefits of participation in large conferences, symposiums and seminars have always been difficult to measure. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

chiefmartech

DECEMBER 21, 2015

However, I actually did much better with my not-quite-predictions for 2015: Marketing technologists did multiply and were fruitful, as was evident at the two electrifying MarTech conferences in San Francisco and London. (A+). Vertical competition for enterprise marketing tech companies is going to get fierce. Huge opportunities here.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

KoMarketing Associates

APRIL 18, 2014

While this could be the case for some industries or specific organizations (with the same that could be said on the B2C side), many B2B marketers work hard to stay relevant not only in the B2B marketing vertical, but also overall digital marketing as a whole.

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

Moz

JANUARY 19, 2020

The likely reason for this is twofold: Top 300 publishers confer more Domain Authority than less popular sites. Some industry specific options, like Seeking Alpha, Benzinga, and The Hill, can make for great vertical-specific dream publications to strive for coverage on.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

chiefmartech

SEPTEMBER 15, 2017

So when Tencent invited me to keynote the 10th anniversary of their MIND marketing conference in Shanghai, I couldn’t resist the opportunity to participate — and to learn. A Vertically Integrated Martech Duopoly/Triopoly. I’ve been writing about vertical competition in marketing technology for a while.

Enterprise Management 61

Enterprise Management Marketing Management Verticals API 61