Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 350

Thought Leadership B2B Thought Leadership Research Practices 350

Jifflenow

OCTOBER 30, 2019

Trade shows are an important spend in any marketer’s budget. The Center for Exhibition Industry Research found the average company puts more than 30% of their total marketing budget into events and exhibits. This results in more than $24 billion in spending on trade shows each year in the U.S.

Trade Show 40

Trade Show ROI Eye-Tracking Marketing Budget 40

Envy

FEBRUARY 20, 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. RSA Conference. IBM Think 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Vision Edge Marketing

DECEMBER 13, 2022

The CFO might suggest every department cut their budget by X% or in some cases, the CFO might even go into specific recommendations on where to cut the budget, such as eliminating travel or training or halting conference and industry event participation. Sound familiar? It’s a mistake. This seems like a logical place to cut. .

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

Conference 80

Conference Trends B2B Trade Show 80

Trade Press Services

APRIL 29, 2024

As such, it’s vital to conduct thorough research before joining. Attend and present at relevant conferences, trade shows, workshops, and summits. Especially in the B2B marketplace, conferences and other events offer opportunities to gather with a large group of your target audience and industry leaders.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Webbiquity

FEBRUARY 17, 2022

Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Use outside agencies and market research as needed.

Tactics 275

Tactics Advertising Agencies Paid Search Agency Focus Group 275

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. So if you’re hosting this kind of event, research well for a prevailing concern in the targeted industry so invitees will be motivated to attend. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. summarizes research report, animates relationships or processes described in website product section). Collaborative methodology, team responsibilities, and signoffs determined. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Growth of organization by research frequency.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. ANNUITAS interviewee.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. All the major software platforms have long been using conference-type events in their marketing mix.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Will key customers, prospects, and media be attending this trade show? Will there be speakers I can really learn from at this conference?

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Anyword

DECEMBER 5, 2022

Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country. Attend Conferences. Attending conferences is a great way to expand your network and increase your exposure in the field.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. All the major software platforms have long been using conference-type events in their marketing mix.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Hinge Marketing

OCTOBER 22, 2020

In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Take a look at our research showcased in Figure 2 and Figure 3. Growth of organization by research frequency. Profitability of organizations by research frequency. Why Research?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. And that was speaking first, attending conferences and trade shows second, followed by paid online advertising.

Marketing Management 48

Marketing Management Research Service Case Studies 48

KoMarketing Associates

AUGUST 14, 2017

B2B marketers are still attending events and trade shows to expand their reach, but new research suggests that they are not tapping into the full potential of this channel. Their results showed that 73 percent rely on manual data capture for events. The Ongoing Benefits of B2B Tradeshows and Conferences.

Customer Surveys 120

Customer Surveys B2B Marketing Planning B2B 120

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. According to Pew Research, Millennials officially compose the largest U.S.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Jifflenow

AUGUST 29, 2022

To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. It’s an incredibly effective way to use resources more effectively at corporate conferences and industry tradeshows like CES, RSNA, MWC, or IBC.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. It’s been a long, but productive, journey.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How to Prepare Start researching ways to collect zero-party data.

Trends 157

Trends Planning Work Management Contingency Planning 157

The Freeman Company

SEPTEMBER 21, 2016

FreemanXP leader is featured as an influencer at the Center for Exhibition Industry Research Predict Conference

Trade Show 40

Trade Show Organization Conference Features 40

Launch Marketing

JUNE 22, 2022

Some ideas for strong posts include: Industry news or recent trends Compelling thought leadership articles Details regarding upcoming events, conferences or trade shows Interesting market research results. Relevant and interesting content will keep your target audience engaged and coming back for more.

Social Media 117

Social Media Media B2B Thought Leadership Trade Show 117

Heinz Marketing

JULY 26, 2022

Partner with another organization to produce industry research, blog posts, webinars, podcasts, and more. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship. Cross-promote different resources and events.

Advertising Agencies 108

Advertising Agencies Planning Co-Registration Bundling 108

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. In-Person Conversations.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Bluetext

OCTOBER 2, 2023

Here is your guide to making the most of your AUSA experience: Set Clear Goals: Before attending the conference, define your objectives. Are you looking for new partnerships, seeking the latest information on military technology, or showing off the capabilities of your organization?

Conference 42

Conference Trade Show Lead Nurturing Organic Leads 42

Webbiquity

OCTOBER 22, 2020

You’ll need to do your research to find sites and channels that accept guest coverage. Speaking at local events like seminars, launch parties, or business conferences can be a very effective channel for marketing both your business and your personal brand. This can increase your exposure and help you to build connections.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Trade shows. Research shows 73.6%

Examples 111

Examples Enterprise Management Work Management Conference 111

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. You may be able to turn the content from your conference, sales or trade show presentations into webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98