Convince & Convert

JUNE 17, 2010

link] mattsurfs "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." " [link] [link] mattsurfs "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." Whatchya think? How can I help you?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. Know the limitations and the extent here.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. How much product did you have to provide for bloggers versus how many sales did you receive? Mentions, comments, etc.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Those words are often used interchangeably, but they are not the same. Powers RT @jaybaer: Are You Growing Enough Voices [link] That's a productive vacation.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 28, 2010

Buy your own product. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. As fort he first steps.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. How can I help you?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. How can I help you?

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 15, 2010

We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 19, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. in the morning here in Holland and I can't sleep.so what do you do? in the morning here in Holland and I can't sleep.so what do you do? How can I help you?

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. link] Production Video Services Well, I must say…I found this blog post via Twitter. Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] Melissa May More than 80% of impressions are created by just 16% of the U.S.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 10, 2010

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. How can those dollars be spent more efficiently by matching products to interests? JF : Hyper-targeting. Billions and billions of dollars are spent on advertising. Customer service? Dan, I agree with you.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MARCH 25, 2010

A new product launch. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Contently

MARCH 21, 2023

In a linear multi-touch attribution model , all actions are given the same credit or percentage value, whether a consumer downloads a whitepaper or stops by the vendor booth at a conference. You need a well-established marketing pipeline and mature content production to get the whole picture. The key findings?

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Convince & Convert

MAY 27, 2010

I know you’ve got a bunch of exciting new products that I’m excited to try. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

JULY 6, 2010

the new software created by Palo Alto is definitely worth the investment, it allows businesses to block the parts of social media they do want, but allow other parts to be accessible for employees to be productive while using social media as a source of business. Don't beat them, join them! How can I help you?

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 7, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen. How can I help you?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Sage Marketing

JULY 10, 2023

While product development and operations are vital, effective marketing is equally essential. Without a strong marketing strategy, even the most innovative product won’t sustain a company. Harnessing the power of referrals and testimonials: In the B2B space, word-of-mouth and social proof are game changers.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Convince & Convert

AUGUST 2, 2012

It’s a triumph of public relations, which doesn’t make it less of a triumph. But the opportunity for scale is getting your customers to do your jobs for you as advocates, or through word of mouth or sharing , so maybe that’s perhaps the lens that Reggie’s thinking about. It’s like no.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Nobody appreciates keyword spam on the social Web.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

SmartBrief - Marketing

AUGUST 11, 2023

Advertising certainly plays a role here, but it works best when magnified with other forms of earned media like public relations, word of mouth and influencers – all which require a brand to do something buzz-worthy. Love at First Sight: That fizzy moment when someone initially notices the brand.

Brand Identity 52

Brand Identity Branding Data Hygiene Lead Scoring 52

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. 001% are new-media conference panelists. 001% are new-media conference panelists. 001% are new-media conference panelists. 01% are new-media conference panelists. 01% are new-media conference panelists.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. danperez Wow!

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 26, 2010

The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. * Is social media the best means to broadcast a message? * Are people 'getting it'?

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is when it starts to be fun. Nicely said, Esteban.-=

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150