Biznology

MARCH 2, 2016

If we fail to recognize how bad behavior is being recorded in more and more emotion-inducing ways, and we continue to do written press releases and staged news conferences to explain it away, we will lose the ability to persuade. PR needs to step up–again. Like this post? Sign up for our emails here.

PR 80

PR Public Relations Video Marketing Press 80

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Walker Sands

APRIL 17, 2023

They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. Keep major AI and tech conferences like MIT Technology Review’s EmTech, and the AI Summit New York, top of mind during this process.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. However, these days, PR has taken on greater importance, especially when it comes to your marketing strategy. What’s The Difference Between Digital PR And Digitial Marketing?

Public Relations 69

Public Relations Brand Identity Branding PR 69

Bluetext

APRIL 14, 2023

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Artificial Intelligence and automation can equate to fears of employees being replaced.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Stevens & Tate

FEBRUARY 29, 2024

By sending consistent PR packages to all the creators with higher reaching views, it allows the product to sell more, and the brand to be known. A few of these strategies include blogging, mailing lists, online marketing sites, calls to action, press releases, videos, and more.

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

Zoominfo

NOVEMBER 20, 2023

At this year’s INBOUND conference , HubSpot CEO Yamini Rangan said the smartest go-to-market professionals will use GenAI with one goal in mind: “To drive customer connection.” “We Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” BIIA’s most recent conference in Bangkok was a sellout. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Buffer

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Sword and the Script | B2B

AUGUST 8, 2023

Linking to case studies from press releases is another good way to repurpose these. Anyone that helps marketing with interviews, content, press, or in this case, a case study, gets a $100 gift card. Do you need help with B2B tech marketing and PR? Case studies make for excellent blog posts too.

Case Studies 86

Case Studies Case Study Advertising Benchmark Paid Search Agency 86

Contently

JANUARY 26, 2023

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. For example, send spokespeople through media training if they’ll frequently speak with the press or send event speakers to stage training, etc. Create a content plan.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Conductor

DECEMBER 9, 2019

Reputation management used to be reactive—it was usually about repairing damage to a brand’s public image, or generating positive attention in the wake of bad PR. But brands looking to stand out from the competition are taking a more proactive approach, working to project a positive brand image, regardless of their PR situation.

Work Management 93

Work Management SEO SERP PR 93

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Some companies, like QAD Inc., They also give out awards to the top-performing employees and partners.

Public Relations 107

Public Relations PR Thought Leadership Advertising Agencies 107

Hubspot

OCTOBER 3, 2019

Between writing press releases and media pitches, it isn't easy to make time for professional development. However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. PRSA North Pacific District Conference.

PR 14

PR Conference Public Relations Peer-to-peer 14

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. And yes, it’s about more than press releases! Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers. Get press Three startups I looked at had meaningful success with early PR. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Moz

JANUARY 19, 2020

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. The likely reason for this is twofold: Top 300 publishers confer more Domain Authority than less popular sites. Which publishers confer the most value in terms of organic search improvements?

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. It was more difficult than I expected!

Press 50

Press Peer-to-peer Amazon BtoB 50

SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. It depends how good you make it. And of course, this means revenue.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Biznology

APRIL 3, 2018

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can do it yourself — but do it.

Business 197

Business Enterprise Management Blogger Class 197

Marketing Craftmanship

SEPTEMBER 15, 2013

Too often important corporate milestones are treated in a manner similar to a wedding anniversary: companies will send out an announcement (press release, advertisement or email blast), host a modest reception, and provide a memento to a select number of longstanding clients.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Thought Leadership Ideal Customer Profiles 100

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

MAY 17, 2011

To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. Your Twitter followers really want you to sell to them. You should only tweet your own content. Of course not! But these are only some of the more obviously fallacious beliefs still unfortunately extant in the Twittersphere.

Twitter 100

Twitter PR Blogger Press 100

KoMarketing Associates

APRIL 1, 2014

Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit. Our goal should also be to get people talking about the company – in social networks, on blogs, in the press, etc. Links Still Matter…But Be Careful! .

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Contently

APRIL 12, 2018

I’ve never included the final piece, which ended up reading like a press release, in my writing portfolio. Unless it’s on video, most of my interviews are done over a conference line, which means I can record them. When I sat down to write it up, all I had was a bunch of platitudes. Find the right mix of questions.

Tips 167

Tips Wikipedia Press PR 167

Champion Communications

OCTOBER 12, 2021

As a PR consultant, I wanted to know about the role that editorial plays in and amongst the B2B buying process. Dax said, “With regards to press, media, features, thought leadership, I spend lots of time reading. You can often sense the clarity of an organisation by how they represent themselves in the press.”

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Digilant

MARCH 9, 2023

However, ensuring brand safety means accounting for anything that could cause a negative association with a brand, including any negative press, unsuccessful brand collaborations, and legal action surrounding a brand. The most obvious place for these risks to occur is in digital ad placement.

Brand Identity 52

Brand Identity Branding Advertising Agencies Marketing & Strategy 52

KoMarketing Associates

NOVEMBER 8, 2018

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences. If newsworthy, publishing a press release about the award or milestone. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Content Standard

JUNE 2, 2017

” Eventually I started to attend a conference where, in one of the main sessions, the company’s CEO and VP of product management got up on stage to ask a room of several hundred engineers if they had any questions or issues with their software. But enough talk. Let’s look at some examples.

B2B Marketing 83

B2B Marketing Work Management Planning Marketing Management 83

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! Hired a new executive?

PR 28

PR Press Public Relations Startups 28

B2B Marketing Traction

JANUARY 31, 2013

A six-second press conference for crisis communications or to set the record straight. My colleague, PR pro Roger Gillott, suggests General Petraeus’ brief statement about his affair could be an example of this. ). A quick video of your company’s timeline or milestones.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

Vidyard

MAY 8, 2018

Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals , “they all suck.” What’s a savvy PR person to do? ” “Well, not all of them,” he concedes. “Some are fine.

Video Marketing 80

Video Marketing Media Conference PR 80

Vidyard

MAY 8, 2018

Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals , “they all suck.” What’s a savvy PR person to do? Well, not all of them,” he concedes. Some are fine. I’ve used video pitching ever since! Well, you should be!

Video Marketing 65

Video Marketing Media Conference PR 65

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. PR Newswire Integration. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Walker Sands

OCTOBER 26, 2023

Last week, I moderated a panel of journalists at the PROI Americas conference in New York City. As Fowler from CNET pointed out, The Associated Press has used AI for years to write earnings reports, so in some ways, this is old wine in a new bottle. Reporters and editors from Barron’s, Inc. Fowler was an AP reporter for 16 years.)

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52