Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Contently

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Readers have high standards for thought leadership content.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Customers learn from industry and peer experts, get insights for leveling-up their revenue teams’ performance, and more. 77% of buyers say their last purchase was very difficult.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hinge Marketing

JUNE 11, 2021

How are some AEC firms growing nearly 3X faster than their peers? Purchase the 2021 High Growth Study: AEC Edition here and find out. For AEC firms aiming to grow and retain a competitive advantage over their competitors, obtaining a research-based understanding of how your peers and competitors view the marketplace is essential.

Peer-to-peer 107

Peer-to-peer Work Management Marketing Management Business 107

DemandBase

MAY 26, 2020

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. And if you’ve attended sales and marketing conferences, you’ve likely heard ABM discussions punctuated by the question, “Wait, what ?”. Now more than ever, sales and marketing alignment is imperative to an organization’s success.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Content Standard

OCTOBER 8, 2020

If you’re a brand leader who, like me, has spent a good deal of the last few months locked in virtual conferences with other execs, you know this is a question that comes up more frequently now than ever. Price and trust. When you boil it down, these are the two levers brands have for winning over customers. …etc.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. And we’re not looking to sell you anything — well, other than a conference ticket. Fact: Nope.

Marketing Management 44

Marketing Management Vendors Conference Peer-to-peer 44

SnapApp

AUGUST 30, 2016

I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. I came away with a wonderful impression of the city, valuable insights from marketing leaders and my peers, and a ton of new friends. Conference presentations don’t have to be boring: go for the story.

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

Hinge Marketing

MAY 19, 2021

For technology and software firms seeking to stay competitive and grow during these demanding times, having a research-based understanding of how your peers and competitors view the marketplace is essential. The results are intended to offer insight into the best approaches for driving success in the coming year.

Marketing Automation Services 105

Marketing Automation Services Marketing AI Software Peer-to-peer 105

chiefmartech

MARCH 25, 2020

An update on a marketing technology conference right now should be kept in perspective. The MarTech conference that was scheduled for April 15-17 is officially canceled. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. It’s not a big house. “Seriously?

Conference 54

Conference Planning Work Management Marketing Analytics Tools 54

Hinge Marketing

FEBRUARY 2, 2022

Purchase access here. In years past, much of the education would have occurred at trade shows, conferences, or special events. In years past, much of the education would have occurred at trade shows, conferences, or special events. Responses seem to be coming from a re-active and blind posture. Want to read the full report?

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

B2B Marketing Traction

APRIL 21, 2015

Therefore, a CIO’s decision to purchase your product or service is not made lightly. Because the risk is high, CIOs review what their peers say about technology. As long ago as 1991, author Geoffery Moore pointed out that the number one reason buyers choose a technology is peer reviews in his book Crossing the Chasm.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. It’s not a “one size fits all” kind of process, as each occasion presents its own set of challenges and opportunities to be addressed, managed and executed. You just might learn something. 7 Event Planning Tips to Host Successful Events in 2021. Carol Galle, CEO of Special D Events.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

B2BMarketing.net

MARCH 15, 2024

Instead, they were watching in the background, waiting for a peer to step up and show the way forward. 2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. So, what did we learn from this year’s event?

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Madison Logic

AUGUST 15, 2022

The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. The company’s appearance on the Inc.

Account Based Marketing 52

Account Based Marketing Multi-Channel Paid Search Agency Peer-to-peer 52

Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Today’s episode is sponsored by Shindig.

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

Chris Koch

OCTOBER 30, 2009

There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

markempa

APRIL 29, 2013

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. In reality, they purchased it because the price was right or the shipping was convenient,” he said. “If

Advertising Channels 120

Advertising Channels Peer-to-peer Work Management Ad Building 120

Inbox Insight

SEPTEMBER 10, 2021

This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. Reading time: 10 minutes. How can you unlock key audience intelligence to dial up your demand gen activity? stay competitive.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Content4Demand

DECEMBER 17, 2019

I first encountered this at an early Content Marketing World conference. I also remember he was the only person at the conference talking about blogs, but since then blogging has become an official part of SEO strategy — for example, SEO agencies such as ContentMender recommend an “aggressive blog strategy.”

Peer-to-peer 53

Peer-to-peer Conference Digital Marketing Funnels Webinar Metrics 53

SnapApp

OCTOBER 10, 2017

Millennials influence a purchase in ways that align perfectly with modern B2B marketing practices involving trust, discoverable content, peer influence, and digital pervasiveness. . According to the Conference Board , the first vendor that is engaged in the sale wins more than 50% of the time. What was surprising?

Peer-to-peer 48

Peer-to-peer Buy B2B Marketing B2B 48

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. The task ultimately fell to me.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Tony Zambito

JULY 24, 2011

  We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.  New Buyer Perspectives Evolving.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Marketing Interactions

OCTOBER 5, 2022

By renewal time your customer should have solved the problem they had before purchase. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Let’s assume your customers have successfully onboarded and are using your product – now what? The psychology is different.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

PureB2B

NOVEMBER 10, 2021

Lead qualification – a method of determining how probable a lead is to purchase based on the information provided by the lead. As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Lead qualification – a method of determining how probable a lead is to purchase based on the information provided by the lead. As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Oktopost

OCTOBER 19, 2020

If we look at the B2B buying journey more than 50% of B2B buyers now turn to networks such as Facebook, Twitter, LinkedIn, and even Instagram, in order to get peer reviews and information that can help them with those key strategic purchasing decisions. Remember conferences and events? Remember conferences and events?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Heinz Marketing

DECEMBER 20, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! Matt: All right.

Peer-to-peer 70

Peer-to-peer Communities CMO B2B Sales 70

6sense

JANUARY 20, 2022

This past December, I delivered an address at Breakthrough — our annual customer conference — where I talked about how we are in “rarefied air.” Today marks another milestone on an incredible journey for 6sense, our customers, partners, investors, and employees. . It just doesn’t happen. And yet, it was happening to us. . Is it working? .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

ANNUITAS

SEPTEMBER 30, 2014

Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.”

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

chiefmartech

APRIL 14, 2017

the Marketoonist , will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. It’ll be great if you’re at MarTech to receive it and bask in bragging rights among your peers, but if not, we’ll ship it to you instead.). As you may know, Tom Fishburne, a.k.a.

Peer-to-peer 42

Peer-to-peer Marketing Proposals Conference Creativity 42

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. There is more to content today than ever before.” They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Inbox Insight

AUGUST 30, 2020

All survey participants play a part in technology purchasing decisions for their company. Over a third of survey participants said they are involved in over 10 purchases per year for their company. A small percentage (7%) said they are buying in high volume, with 20+ purchases in a typical business year. Survey sample.

Work Management 98

Work Management Marketing Management Research Allocation 98

SalesIntel

DECEMBER 6, 2021

The modern buyer is immune to cold calls and emails, and they are quickly turned off by irrelevant, scripted communications. Despite this, many teams’ outbound sales methods are reluctant to evolve. As a result, many sales leaders struggle to develop a strong and consistent sales pipeline. Building Your Prospect List. Getting Buyer Commitment.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52