Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Comment: Generally, companies that experiment always seem to do better than peers.

Marketing Automation Services 65

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 65

DotDigital

AUGUST 10, 2021

It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? Barriers to purchases are usually the result of seemingly small mistakes on your website. Shoppers like to research a brand and its products before committing to making a purchase. 1: Slow site speed.

Barriers 98

Barriers Purchase Peer-to-peer eCommerce 98

Zoominfo

JANUARY 27, 2019

In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). We’ve already told you word-of-mouth influences purchase decisions more than traditional marketing. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ).

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Webbiquity

FEBRUARY 5, 2021

Businesses and key decision makers are holding back from making purchase decisions due to lack of demand and concerns about a slow business recover. At some point, you will start attracting more of the leads that don’t intend to buy from you right away. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

SmartBrief - Marketing

FEBRUARY 26, 2024

OptinMonster ) 60% of consumers have completed a purchase after receiving a marketing message by email. OptinMonster ) 1 in 3 US retail email list subscribers have purchased something from the brand whose emails they receive. OptinMonster ) 60% of consumers have completed a purchase after receiving a marketing message by email.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

OCTOBER 3, 2023

It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Quick Takeaways Users that visit your about us page spend 22% more time on your site and are 5X more likely to make a purchase. But not to worry.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Quick Takeaways. Where do case studies fit in your buyer journey?

Case Studies 343

Case Studies Case Study Impressions Studies 343

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Vision Edge Marketing

FEBRUARY 27, 2024

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. Most of us take comfort in the familiar. This cognitive tendency is known as confirmation bias.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. Don’t worry. This post is about bringing back the basics.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

DECEMBER 20, 2022

If you expect customers to trust you when making a high-involvement purchase such as your products or services, you need to tailor your efforts to your audience’s requirements. Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Content Standard

NOVEMBER 2, 2023

Second, social channels were disrupting the status quo with reviews and peer-to-peer recommendations that consumers trusted more than brand ads. Lastly, the role of TV in the consumer journey had changed, with purchase decisions being driven by more personalized digital messaging.

Peer-to-peer 103

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 103

Zoominfo

NOVEMBER 29, 2023

Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. And these tech-savvy individuals have plenty of outlets to do so, making their complaints louder than ever. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Marketing Insider Group

JUNE 5, 2018

When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. Sharing is caring, especially in online marketing. As great as […].

Peer-to-peer 204

Peer-to-peer Brand Identity Branding Content 204

Vision Edge Marketing

JANUARY 24, 2023

The seven beliefs and behaviors that growth leaders share,” revealed the following results: Growth leaders across the C-suite are 70 percent more likely than peers to have growth as their top priority. Growth is going to be challenging according to the recent Business Roundtable survey. And does having one make a difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Martech

SEPTEMBER 14, 2022

That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. As a marketer, it changes not just your marketing but your go-to-market — where your product needs to show up and be available for purchase.” A lack of trust. Get MarTech! Why we care.

Vendors 94

Vendors Peer-to-peer Buy Paid Search Agency 94

Stevens & Tate

AUGUST 26, 2019

It’s not difficult to argue that it was the Internet that changed the way that consumers purchased products and services. After all, the Internet allows consumers to do research, engage with businesses, and make purchasing decisions on their own time. Peer Recommendations.

Marketing Funnels 41

Marketing Funnels Purchase Peer-to-peer Top of Funnel 41

Act-On

SEPTEMBER 24, 2023

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Influitive

MARCH 21, 2019

Research has proven time and time again that buyers—a whopping 83% of them— trust their peers more than big brands. When it comes to B2B purchase decisions, the influence of customer references and testimonials is second only to previous customer experience.

Peer-to-peer 167

Peer-to-peer Purchase B2B Research 167

Hinge Marketing

MAY 22, 2023

What has not changed is perhaps the most valuable portion of the study—analysis of what the fastest growing firms do differently than their slower growing peers. The High Growth firms are growing over 5 times faster than their Low Growth peers. First among these has been the elevated level of uncertainty.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Webbiquity

NOVEMBER 28, 2023

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Communication preferences have changed over the past few years.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Hinge Marketing

MARCH 14, 2023

To purchase the full report and unlock additional insights and advice, click here. To purchase the full report and unlock additional insights and advice, click here. Use the discount code, GROW50 , and save 50% on a report purchase.) Unpredictability in the marketplace, followed closely by a shortage of top talent.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Contently

OCTOBER 11, 2022

CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Influitive

APRIL 30, 2017

People often seek the opinions of their peers online before they make a purchase (including B2B buyers). Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times.

Peer-to-peer 191

Peer-to-peer Opinions Paid Search Agency Organic Leads 191

Stevens & Tate

MAY 20, 2019

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Keeping that in mind, the following are three of the biggest factors that influence consumer purchasing decisions in today’s digital age: Product/Service Reviews. Peer Recommendations.

Marketing Funnels 40

Marketing Funnels Purchase Top of Funnel Peer-to-peer 40

Hinge Marketing

JANUARY 27, 2022

In short, high growth firms have extended their lead over their slower growing peers by a significant amount in just one year. . How did they pull far ahead of their peers despite an economic calamity that spanned the world? . Purchase access the report here! Let’s start with what doesn’t explain their growth.

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. Time spent managing returns could have been spent on more positive tasks such as supporting customers who want to purchase your goods or services. This was a short-term, limited-time offer to incentivize purchase through urgency. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Highlight Your Specialty.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Zoominfo

JANUARY 27, 2019

In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). We’ve already told you word-of-mouth influences purchase decisions more than traditional marketing. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ).

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., ” — Sander D., We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Purchasing doesn’t have to be a separate event.

Peer-to-peer 108

Peer-to-peer Top of Funnel Paid Social Agency Tips 108

Anteriad

MAY 3, 2023

Not only are they using intent data more than their peers, but the Growth Mode also say their use of intent data is expected to increase even further this year. This approach involves tracking a group of individuals who are involved in the purchase decision at a company instead of only one contact.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60