Stevens & Tate

MARCH 4, 2019

March 1, 2019 – As long-time educators of senior living marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event. event, which is the most anticipated conference for senior living providers and professionals in Illinois. LOMBARD, IL.,

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Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

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Allocation Budget Programs Advertising Agencies Paid Search Agency 40

LiveRamp

MARCH 8, 2019

At RampUp 2019, we inaugurated the LiveRamp Innovation Studio, where we presented new projects we’re working on and answered questions on our current LiveRamp offerings. Follow @RampUp to see what else you may have missed during the conference. Here’s a snapshot of what was shared: Cross-DSP optimization.

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SpotMe Blog

MAY 11, 2023

Partnering with top medical communications companies is an important step toward ensuring that your next medical conference or event is a success. Key services medical communications companies offer When it comes to medical event planning, you want to ensure you’re selecting the best MedComms agency for the job. Get our ultimate list.

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Paid Search Agency Enterprise Management Work Management Marketing Management 98

SWZD

JUNE 20, 2017

B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations. It can be overwhelming. Where are they spending time?

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Top of Funnel Media Digital Marketing Funnels B2B 54

Customer Experience Matrix

DECEMBER 14, 2009

I’m not talking about personal style, although the decibel level at any marketing conference speaks for itself. This looks strikingly similar to the media plan for a flight of broadcast ads and serves very much the same purpose. I should have known that marketers talk first and listen later.

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Social Media Paid Content Enterprise Management Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

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Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Thanks for bringing it to CA conference!

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Hubspot

APRIL 12, 2012

There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up. If You're an Attendee. Then, you know, do it.

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Valasys

JULY 12, 2019

Furthermore, technics for strategic market research such as SWOT (strengths, weaknesses, opportunities & threats) & PESTLE (political, economic, social, technological, legal & environmental analysis), help the marketers in planning for the present as well as anticipated scenarios in future.

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Cost ROMI Optimization B2B Marketing 40

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. Further, I suspect most people check email more frequently than they check Twitter throughout the day. Very, very few.

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Bionic

MARCH 24, 2022

On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives. It’s with execution.”. Lack of Diverse Talent.

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Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

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Social Media Paid Search Agency Media Advertising Agencies 122

chiefmartech

DECEMBER 27, 2016

Vertical competition presents a greater strategic threat than horizontal competition. But for marketers, it’s much more interesting to look at a product such as Equals 3 that leverages Watson behind the scenes to deliver market research, customer segmentation, and media planning services, all tailored to marketing’s exact needs.

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Marketing AI Enterprise Management Work Management Marketing Management 85

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. It will change the way you think about Facebook for business.

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Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

AUGUST 24, 2010

Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities.

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Paid Search Agency PR Advertising Agencies Word of Mouth 111

RebelMouse

APRIL 3, 2018

These changes present a good opportunity to make sure your site's "About Us" and contributor bio pages are well written and detailed. What It Means: The rankings given by the quality raters will improve Google's algorithm, but they will not automatically deprioritize pages with a low rating.

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Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

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Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

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Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 20, 2010

audit current content against demand, analyze the quality and type according to needed media, develop a plan to adjust current content and create needed content, and measure the results achieved). Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak.

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Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer. How can I help you?

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Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. He was personable and funny, a real likable guy.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged. How can I help you?

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Single Grain

JULY 6, 2023

These strategies include: Media relations and pitching stories to journalists Organizing press conferences and media events Community engagement events covered by the media Sales Promotion Sales promotions typically involve enticing customers with a discount, freebie or other perk.

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Promotion Planning Examples SWOT 52

Convince & Convert

SEPTEMBER 21, 2010

j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales.

Social Media 151

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Convince & Convert

FEBRUARY 23, 2010

You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. link] (via @jaybaer) alexasamuels Another great post, Jay.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective. How can I help you?

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Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

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Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 1, 2010

I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ??? As always – a great piece Jay. How can I help you?

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