Exo B2B

OCTOBER 5, 2023

How can I put this… The past two weeks have seen the two most interesting B2B content marketing conferences of the year. And guess which topic monopolized both presentations and conversations? Artificial intelligence (AI). Which just goes to show how AI is taking over, even in this field.

Marketing AI 52

Marketing AI B2B Conference Gartner 52

SmartBrief - Marketing

MAY 3, 2024

At OAAA’s OOH Media Conference 2024 in Carlsbad, Calif., on May 1, AI was touted in much of the OOH hardware, and in the front- and back-end technology in some of the software platforms. Here are some notes and observations from my time at OAAA’s OOH Media Conference. Your job is not in danger with AI.

Marketing AI 81

Marketing AI Advertisements Advertising Guidelines 81

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. Evaluate where AI and ML can solve problems.

Marketing AI 107

Marketing AI Work Management Marketing Management Paid Search Agency 107

Content Marketing Institute

NOVEMBER 20, 2017

An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Artificial intelligence at work!”. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work.

Marketing AI 104

Marketing AI Tools Enterprise Management Work Management 104

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. It must become marketer + machine.” Why it matters. to describe customer engagements.

Marketing Automation Services 105

Marketing Automation Services Marketing AI Marketing Automation Automation 105

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions.

Marketing AI 87

Marketing AI Work Management Marketing Management Vendors 87

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Several of the talks had the word “AI” in them. I thought I would present three of them here.

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Conference Marketing AI Domain Paid Search Agency 147

Salesforce Marketing Cloud

JUNE 13, 2023

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Martech

SEPTEMBER 17, 2021

Good morning, Marketers, MarTech is still buzzing. Our conference has officially concluded, but everybody is still catching up on what they missed. There is also Ray Valencia, Director of Digital Customer Experience at Cinemark, talking about strategies in the pandemic-present. There’s no external judging for that.”.

Marketing AI 102

Marketing AI Conference Paid Search Agency Buzz 102

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Litmus

DECEMBER 18, 2023

With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. AI is extraordinary, but how do we use it for email? Still puzzled by AI? So, how is everyone using AI?

Conference 74

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 74

Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. But what may surprise you is how quickly marketers have picked up where they left off. Marketing teams shift their focus to the next event or campaign and attendees, well, forget 90% of what they learned.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Televerde

APRIL 19, 2024

Whether it’s a fresh software tool or a clever marketing strategy, there’s always something new that can potentially shift how we think about the work that wo do. AI: The New Frontier This year, artificial intelligence takes center stage at the Summit. Are you going to be there?

Forrester 69

Forrester Marketing AI B2B Conference 69

ANNUITAS

OCTOBER 5, 2023

Salesforce recently made some big announcements about its AI Cloud and how it was going to augment the capabilities of each of its other clouds, especially its Sales, Marketing, Service and Commerce clouds. But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Vertical competition presents a greater strategic threat than horizontal competition.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video).

Marketing Automation Services 104

Marketing Automation Services Marketing AI Marketing Automation Work Management 104

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. What are AI personality profiling tools?

Ideal Customer Profiles 103

Ideal Customer Profiles Marketing AI Profiling Personalization 103

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. In answer to the question Is your company using marketing technology? If you have a website, you use marketing technology.

Distribution 85

Distribution Work Management Marketing Management Vendors 85

Walker Sands

APRIL 17, 2023

Recent hype surrounding the power of generative AI has unleashed a wave of optimism in the tech sector. Although artificial intelligence is a familiar topic in the tech news cycle, OpenAI and other generative AI tools have captured national attention in a way we haven’t seen before, and every major tech player is angling for a way in.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Conversica

OCTOBER 10, 2018

LONDON — October 10, 2018 — Conversica , the leader in conversational AI for business, is inviting attendees at this year’s O’Reilly Artificial Intelligence Conference in London to hear Chief Scientist Dr. Sid J. Deep reinforcement learning is a hot topic in the AI community right now,” said Dr. Reddy.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Enterprise Management 137

Enterprise Management Campaigns Conference Digital Transformation 137

Brightedge

FEBRUARY 1, 2024

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs. In an evolving AI-driven landscape, their approaches need to be both effective and flexible.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Enlighten Actions and Copilot features. Data payload.

Marketing Management 88

Marketing Management Marketing AI Service Generation 88

Webbiquity

JANUARY 14, 2021

This change has helped companies save time and money, interact on a larger scale with the market, and enjoy real-time feedback. And remote workers can now engage with their counterparts more efficiently using various applications beyond video conferences. Automation.

Marketing AI 266

Marketing AI Skype Work Management Business 266

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. AI-powered sales email coaching platform Lavender raised $13.2M for its AI-powered email marketing engine. Read on for the biggest headlines shaping the email industry in February 2022.

Email Marketing 85

Email Marketing Phishing Privacy Communities 85

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. Conferences are, however, worthwhile ventures. Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies.

Conference 107

Conference PR Storytelling Public Relations 107

BDB

MARCH 26, 2024

It’s no secret that artificial intelligence (AI) has taken the spotlight in the marketing and tech world, especially following its exponential growth since early 2023. AI in B2B marketing AI’s influence on B2B marketing is undeniable. billion people are using ChatGPT.

Marketing AI 26

Marketing AI Top of Funnel B2B Marketing Marketing Automation Services 26

Contently

MAY 7, 2018

Ccontent is the atomic particle of digital marketing. Whatever you want to call it, there’s been a lot of chatter about how content—not data—is becoming the key barrier to marketing success in the age of fragmented channels, personalization, and digitally enabled customers. Marketers still haven’t mastered data.

Marketing AI 160

Marketing AI Enterprise Management Marketo Conference 160

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. An overview of the findings will be presented at the Fall 2024 MarTech Conference taking place virtually on Sept. Take the 2024 MarTech Replacement Survey.

Customer Surveys 84

Customer Surveys Marketing Automation Services Customer Satisfaction Conference 84

Customer Experience Matrix

OCTOBER 7, 2017

I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. Most of the content followed the arguments I made here a couple of weeks ago, about the challenges of coordinating multiple specialist AI systems. That means the AI can’t use them to improve its choices over time.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Exo B2B

OCTOBER 10, 2023

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! The “star” of content marketing lived up to her reputation. Note that name.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 78

Marketing AI Advertising Agencies Planning Broadcasting 78

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. This wasn’t a polished, PowerPoint, salesy presentation. Cards on the table?

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Conference Account Based Marketing B2B ABM 122