Marketing Insider Group

JANUARY 16, 2023

Demonstrating your business’s value and driving consumers towards conversion is easy with networks like Linkedin, Instagram and TikTok. Lead generation. Connect with colleges and former peers, follow pages of top executives and follow influencers in your industry to curate a newsfeed that ensures you won’t miss out on any action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Convert

OCTOBER 18, 2022

It can lead to engaging conversations where you learn further, make friends, and absorb the way they think. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. Want to see expert-curated content from around the web? It’s a shot worth taking.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. Go through and refresh as you see fit, then redistribute your document and curate fresh examples of your brand publishing something, well… on brand!

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Thinkers360

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

APRIL 1, 2020

In addition, don’t forget to showcase contributions across industry publications, conferences and events, partner websites, and through other related digital marketing platforms. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

KoMarketing Associates

JUNE 28, 2018

At our conference tables and talks. as likely to be effective or very effective at using personas than those who miss lead and revenue goals.”. Get on LinkedIn groups if you can find some that are helpful. Then there are all the conferences every industry offers. They share our content. They occasionally become employees.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty. In general, audience engagement, and social media engagement in particular, isn’t easy to come by.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Onalytica B2B

FEBRUARY 28, 2018

It provides a unique opportunity for marketers to learn from leading industry experts and network with thousands of marketing professionals. TOP TRACKS DISCUSSED IN THE RUN UP TO THE CONFERENCE. If you want to look at our analysis of the conference last year click here! TOP INFLUENCERS FOR EACH TRACK. LisaDJenkins.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Martech

SEPTEMBER 20, 2022

Utilize your LinkedIn contacts, reach out to colleagues you’ve met at conferences, or speak to former co-workers who have moved on to new companies and new DAMs. This is not the time to hold back and carefully curate your wish list. Don’t just speak to the references provided by the vendor.

Digital Asset Management 95

Digital Asset Management Work Management Marketing Management Ad Building 95

Scoop.it

JUNE 15, 2021

Presentations are easy to share on the website, LinkedIn, Facebook, Twitter, etc. Capture Leads. Have you considered presentations as a lead generation and conversion tool? Have you considered presentations as a lead generation and conversion tool? If not, you are missing out on the huge potential of presentations.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

LeadSquared

NOVEMBER 4, 2020

In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals. Apart from the above challenges, sales and marketing teams face additional pressure in nurturing the leads they drive from their digital marketing campaigns. Enterprises have a very high lifetime value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Sprout Social

APRIL 4, 2023

With it you can extend your reach, find new audiences, generate leads and find top talent all while amplifying brand awareness. And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers. Is brand advocacy right for you?

Brand Identity 128

Brand Identity Branding Word of Mouth Social Media 128

Martech Advisor

MARCH 17, 2020

Social distancing, while effective in curtailing the effects of the pandemic, can lead to loss of productivity, miscommunication, and lower business output. So, for marketing and sales teams to continue to work effectively from home, we asked some of the leading industry experts to share their tips on doing it right.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Strategic-IC

SEPTEMBER 10, 2019

What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference? Featuring hundreds of new integrations with easier to navigate curation.?. Facebook messenger integration with LinkedIn lead gen integration on the horizon?. Contact de-duplication, drag-and-drop editors, and easier workflow management.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

6sense

JANUARY 3, 2022

6sense CMO Latané Conant recently shared this information at our annual Breakthrough customer conference.). Consideration stage: Here, we auto-adjusted stage-based display ads; we added LinkedIn to social ads; and we expanded persona-based nurture emails for new contacts via Marketo. 6sense’s Recent Personalized Campaign.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Use Twitter as your event curator -. Don’t be that guy.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

6sense

DECEMBER 9, 2021

For instance, in another group I help lead — Empowered CMO, a group all about elevating female CMOs — I partnered with an executive search professional. You’ll need someone to “own” the community, vet members and keep them engaged and curate content and discussions. Let us know on Facebook , Twitter , and LinkedIn.

Class 62

Class Communities B2B Marketing Ad Building 62

Content Marketing Institute

JANUARY 25, 2019

Gaetano Di Nardi, director of demand generation at Nextiva, shares his experience: Facebook Ads have really moved the needle for us, but we choose to only spend on high-value initiatives like e-books, webinars, and conferences. These are the things that tie back directly to lead generation, growth, and attendees at our events.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

EveryoneSocial

MARCH 23, 2017

To use the words of Craig Rosenberg, “If you’re skeptical about the role of image in selling, consider the following statistic: According to LinkedIn, 90% of B2B buyers are more likely to engage with a salesperson viewed as a thought leader.” Carly: Updating your LinkedIn profile is step one. Jeff: Talk with customers.

Tips 70

Tips Ideal Customer Profiles Cold Calling Profiling 70

Onalytica B2B

APRIL 4, 2017

Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Heinz Marketing

APRIL 4, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

A Better Jones

JULY 30, 2019

She capitalizes on this as a regular speaker at some of the top marketing conferences in the United States, South America, and Europe. Dayna Rothman Dayna wrote the book on lead generation. Meet the author of Lead Generation for Dummies. Tune into her smart insights via Twitter and LinkedIn! Did we forget anyone?

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

Marketing Insider Group

MAY 17, 2011

A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Thanks to the minds of anonymous teachers, the coaching of trusted curators and the diatribes of a few mad-hatters, I’ve created a “digital” compass, a mashup if you will, for navigating into the circle of trust. Rude awakening.

Trust Marketing 100

Trust Marketing B2B Marketing B2B Marketing & Strategy 100

Marketing Insider Group

FEBRUARY 26, 2014

A Conference Call in Real Life – This video from Tripp and Taylor is one of the funniest videos I’ve ever seen. Is Innovation Leading to a New Age of Productivity in the U.S.? ~ Curated Lists I Wish We Created. I have already published some of my favorite slideshares and best videos from brands as examples. Photo Source.

Examples 100

Examples Peer-to-peer Content Hubspot 100

SalesIntel

AUGUST 21, 2023

For instance, you can pull together all the emails of cold leads who haven’t interacted with you for a while and send an engaging offer to restart a conversation with them. It removes friction within your sales pipeline and helps convert more leads into clients. This approach could help increase your company’s conversion rates.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Hubspot

MARCH 27, 2018

Janet is the Director of Marketing at Customer.io , a curator at A Song A Day, and has written for publications including 99U, Fast Company, The Next Web, Business Insider, and Lifehacker. Alex is the Senior Manager, Global Content Marketing, LinkedIn. She has also spoken at Google and curated Essence's Woke 100 list.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention. Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2 Post an “About Me” Video to LinkedIn 7.2 For Team Leads and Managers 2.2

Template 73

Template Video Marketing Work Management FAQ 73

Marketing Insider Group

DECEMBER 20, 2011

Which, he explains, involves lots of time interacting with customers via social media and at conferences. He has presented 30 conference keynotes this year, mostly on the topic of Analytics (so check out his website to learn more or to secure him for your next event.). The Basic Argument. Act fast to discuss breaking news.

ROI 100

ROI Content Marketing Generation Planning 100

Single Grain

JULY 19, 2023

Attending an industry conference presents a valuable opportunity to expand your professional network, gain industry insights, and propel your business forward. From networking tips to leveraging conference sessions, here’s how to make the most out of your conference experience.

Conference 52

Conference Network Marketing Interactive Marketing Paid Search Agency 52

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Cambridge, MA – [link]. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59