Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

SEMrush

FEBRUARY 3, 2022

Discover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Research 122

Research Tools Best Practices Marketing & Strategy 122

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Contify

NOVEMBER 26, 2020

The post Reboot Competitive Intelligence by leveraging competitive intelligence solution for Integrating Primary & Secondary Research appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Research 52

Research Marketing 52

Contify

OCTOBER 19, 2020

How AI-enabled competitive intelligence solutions can drive informational advantage. In our experience, effective competitive intelligence integrates information from both primary research and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitive landscape.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. Schema Markup.

Research 120

Research SEO Press Tagging 120

ConvertKit

DECEMBER 19, 2018

Instead, you can expect to be in a competitive market like most industries. The competition for your product idea can vary. If you have a commodity product, you might find that you have more competition as opposed to a specialized product in a less crowded market space. Our sales strategy starts with market research.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Contify

OCTOBER 29, 2021

The post 10 Business Market Research Techniques to Help Your Organization Gain a Competitive Edge appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Research 52

Research Organization Business Marketing 52

Contify

JUNE 25, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.

Enterprise Management 78

Enterprise Management Advertising Agencies Research Marketing Management 78

ConvertKit

DECEMBER 19, 2018

Instead, you can expect to be in a competitive market like most industries. The competition for your product idea can vary. If you have a commodity product, you might find that you have more competition as opposed to a specialized product in a less crowded market space. Our sales strategy starts with market research.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Vision Edge Marketing

DECEMBER 5, 2023

Moore said, “In a business ecosystem, companies co-evolve capabilities around a new innovation: they work cooperatively and competitively to support new products, satisfy customer needs, and eventually incorporate the next round of innovations.” Moore revolutionized the way we perceive competition and collaboration in the corporate world.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Hinge Marketing

AUGUST 3, 2017

We’ve written before on the importance of brand research. What specific points of leverage does a firm that conducts research have that it didn’t before? Let me begin by explaining what I mean by the term “brand research.” It’s based on research Hinge did to reveal the relationship between research and business growth.

Research 48

Research Brand Identity Branding Terms and Conditions 48

Moz

MAY 7, 2021

Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators.

Research 64

Research Google Content Keywords 64

Contify

AUGUST 25, 2020

The new normal requires new tools to navigate and gain a competitive advantage. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. This requires that organizations make decisions that are informed by secondary data, and targeted primary research.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

SEMrush

SEPTEMBER 15, 2019

Discover the competition and reveal strategies and tactics of any industry player with these top 19 competitive intelligence tools, including SEMrush Market Explorer and SEMrush Traffic Analytics.

Research 96

Research Tools Marketing & Strategy Tactics 96

Moz

JANUARY 8, 2020

This time around, we're diving into three more quick and easy workflows you can use to bolster your keyword research and work smarter, not harder. How to discover competitive keyword opportunities. This is essentially going to look at the ranking keywords for your competitive sites that your site doesn't rank for.

Keywords 64

Keywords Distribution Research SERP 64

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Vision Edge Marketing

MARCH 26, 2024

This ultimately enhances customer satisfaction and loyalty in the highly competitive B2B landscape. Research has found a relationship between emotional intelligence and loyalty. Creating a positive customer experience remains table stakes for any organization operating in a competitive environment. Even so, tread carefully.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Vision Edge Marketing

OCTOBER 23, 2023

In today’s highly competitive business landscape, standing out from the crowd is essential for success. It requires thorough market research to form, validate, and fine-tune your positioning platform. Conduct extensive research to understand your prospective and existing customers, their pain points, preferences, and aspirations.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Hinge Marketing

AUGUST 12, 2016

After all, you know which firms are considered industry leaders and which firms you tend to go up against in competitive bid situations. However, our research found that this isn’t always the case for technology services firms. Luckily, these disparities and uncertainties can be easily cleared up through the power of market research.

Research 48

Research Work Management Marketing Management Differentiation 48

Vision Edge Marketing

MAY 3, 2022

Finding and targeting an accessible niche within your current market, that is large enough to serve, can be a competitive advantage and a successful way to achieve faster organic growth. One caveat, once you lay the groundwork and prove a niche is viable, expect to see the competition heat up. You typically face fewer competitors.

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Similarly, companies must conduct thorough market research to gain insights into the competitive landscape, industry trends, and customer preferences.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Hinge Marketing

SEPTEMBER 8, 2015

After all, you know which firms are considered industry leaders and which firms you tend to go up against in competitive bid situations. However, our research found that this isn’t always the case for technology services firms. Here are a few reasons why understanding your competition is invaluable. Don’t you?

Research 48

Research Differentiation Marketing Analysis 48

Vision Edge Marketing

MAY 11, 2021

Competitive Intelligence. Four Focal Points of Business Performance Improve Competitiveness and Customer-Centricity. When it comes to being on the field, or in any other competitive venue, the best athletes focus on reading their competition and responding accordingly. Partner and Supplier Relationships. Market Data.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Marketing Insider Group

NOVEMBER 6, 2023

As an added bonus, thoroughly researched and valuable content will boost your website’s organic search engine rankings, making your content easy to find even without your ad campaign. To strike a balance between keywords that are high in search volume and low in competition, choose very specific phrases that are multiple words in length.

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Vision Edge Marketing

SEPTEMBER 12, 2023

This could include metrics such as rate of growth compared to the competition/market, customer lifetime value, market share, and employee productivity. This analysis helps identify competitive advantages, areas that need improvement, potential market opportunities, and external factors that may impact your business.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

JANUARY 30, 2024

This ensures that your products and services remain relevant and competitive in the market. Continuous Improvement and a Competitive Advantage : Customer-centricity goes hand-in-hand with continuous improvement. A business that consistently offers an exceptional customer experience stands out from the competition.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. Advanced tips don’t just help you research. Image Source: Zyppy 5.

Search Marketing 293

Search Marketing Google Optimization Tips 293

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. This is followed by easy access to pricing and competitive information (62%) and a demonstrated expertise around specific industry needs (56%).

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Marketing Insider Group

JANUARY 8, 2024

Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Marketing Insider Group

JANUARY 2, 2024

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. Lower competition for highly specialized keywords allows businesses to attain higher visibility among a more relevant audience, thus maximizing the chances of conversion.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. All in all, your website has a good ranking so long as it’s higher than or comparable to your competition. Understand Your Competition. But what is domain authority? How is it measured?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Marketing AI Examples SWOT 94