Unbounce

FEBRUARY 9, 2022

Now add technical issues, broken workflows, or a lack of developer resources, and you’re faced with a bunch of barriers that make you wonder how you’ll even keep up with or get a leg up on the competition. No-code installation and easy authorization mean not relying on a designer or developer to get a new tool up and running.

Landing Pages 132

Landing Pages Tools Business Small Business Marketing 132

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Broadly speaking, there are eight categories of marketing tools. Fundamental Marketing and Reporting Tools. Storage Tools. Project Management Tools. Project management.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Influencer marketing tools for social listening. Influencer marketing tools for identification.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

ClickDimensions

MARCH 7, 2023

What are the different tools that they can use to make sure that they are providing a smooth journey for their prospect? – Source Marketing and Sales Unification: Which tools should you use? But how can these two teams complement each other? Find out all the answers to those questions right here!

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

SmartBug Media

OCTOBER 28, 2020

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there. of Multi-Touch Attribution Tools. ABM basics. A Whole New World.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

Optinmonster

JULY 9, 2021

This guide will give you a detailed comparison of Shopify vs. WooComerce so you’ll know exactly what each platform has to offer. We’ll also give you a list of tools you’ll want to use to get started on both platforms. Best Tools to Build Your Online Store. Ease of Use. Payment Gateways. Addons and Extensions.

Budget Programs 64

Budget Programs Tools eCommerce Work Management 64

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Televerde

FEBRUARY 23, 2021

Get your strategy in place now, and build your acumen, so you’re ready to optimize over the months and years—you can’t run an effective ABM strategy without the right tools. 9 Vital Martech Tools to Build a Winning Account-Based Marketing Strategy. From there, you can research individual tools and build a waste-free stack.

Account Based Marketing 75

Account Based Marketing Marketing Budget Budget Programs Marketing & Strategy 75

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources. Target users.

Marketing AI 131

Marketing AI Paid Search Agency Generation Enterprise Management 131

Convert

SEPTEMBER 28, 2020

Do you know there are over 50 A/B testing tools on the market? With so many A/B testing tools around, how do you know which one to choose? How do you narrow down ‘ the one ’ from all the A/B testing tools on the market? Your immediate experimentation needs and future growth will factor into your A/B testing tools comparison.

Budget Programs 82

Budget Programs Buy Tools Work Management 82

Convert

JULY 7, 2021

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

SmartBug Media

APRIL 2, 2020

In fact, we’re seeing free and discounted tools and trainings to support marketing, sales, and service professionals who are practicing Intelligent Inbound ® and might need an extra boost to keep their teams engaged, support demand generation initiatives, and enable sales and service professionals to better meet the needs of their customers.

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

TrustRadius Marketing

JUNE 20, 2022

If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Even if your company has a bit more spending power, using a free tool can help you test the waters before committing more resources. Best Free Social Media Analytics Tools in 2022.

Social Media 116

Social Media Analytics Work Management Media 116

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Social Media for Manufacturers Key Takeaways Social media is a crucial tool for manufacturers to boost their brand and connect with their target audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Act-On

SEPTEMBER 24, 2023

Type the term into your SEO research tool (we use SEMRush , but there are plenty of others — Ahrefs , Ubersuggest , and more). For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. For the above example, we might select “marketing automation.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Enhanced Brand Recognition: Effective demand generation strategies elevate your brand profile, positioning you as a thought leader and a trusted resource within your industry. But what truly sets them apart?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Hubspot

OCTOBER 31, 2019

Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Some tools, however, are better at delivering valuable reporting results than others. Best Data Reporting Tools. Raven Tools.

Marketing Analytics Tools 78

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 78

Hubspot

APRIL 12, 2019

HubSpot's marketing automation functionality is one of the most powerful tools in this list in terms of features. The combination effect of having all of your data and growth activity in one place can unleash tons of creative automation possibilities that would be difficult or impossible if you use separate tools. Prospect.io.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Launch Marketing

JUNE 21, 2023

Use Google Tools. Some of this data will not be available in GA4 and will help give you a basis for comparison from UA to GA4 data. Here is a comparison of key metrics in UA and what they are/will be in GA4. The selected frequency also determines the data included in the report.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Webbiquity

NOVEMBER 12, 2018

So it’s no surprise that 70% of marketers say they plan to spend more on content marketing in the coming year, while 68% will allocate more dollars for marketing tools. He’s my go-to resource on this topic, and if you’re smart, he’ll soon be yours, as well. ” — Shelly Kramer, CEO, V3 Broadsuite.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. In this time-consuming and complex environment, text writing AI allows a marketer to get their message across with a minimum of resources. It provides mathematical functions based on customized expressions while permitting real-time data analysis and cross-survey comparisons. The Easy Way to Ease into AI.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. Here are 10 other resources now that Google has taken away our keywords. BING WEBMASTER TOOLS : Contains an organic keyword research tool. KEYWORD EYE : is a cool little tool to help you conduct keyword research.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Only B2B

APRIL 3, 2024

Prioritize leads effectively: Allocate resources to leads showing robust purchase intent, maximizing your efficiency. Here are key examples: Website visits: Consistent visits to specific product pages or resource sections signal deeper engagement. When combined with intent data, MAPs become powerful tools for lead nurturing.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

DAGMAR Marketing

APRIL 24, 2024

As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. Unfortunately, phrases like these can be complicated for some artificial intelligence tools to comprehend.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Enhanced forecast accuracy insights with AI Comparison. But that’s just the beginning. Improved file management within the CRM. Centralized marketing command center.

Enterprise Management 53

Enterprise Management CMS Development Work Management Marketing Management 53

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. Choose the best lead capture tools for the job. The free tool.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Optinmonster

DECEMBER 2, 2020

Before we dive into our comparison, however, let’s get clear on the products we’ll be looking at. Now, in some areas, the 2 tools offer similar user experiences (UX). But in other areas, these tools have key differences that are important to understand if you’re looking for the highest conversion rates possible.

Bandwidth 78

Bandwidth Tools Paid Search Agency Lead Generation 78

The ROI Guy

AUGUST 20, 2018

And marketing needs to evolve too, not by throwing more content at a buyer who is already overwhelmed, but providing interactive consultative assessment, benchmarking, sizing, pricing, comparison and business case tools to help the buyer make the right decision.

Gartner 45

Gartner Tools B2B Sales Comparison 45

Martech

OCTOBER 10, 2023

Easily accessible reviews, comparisons and expert opinions empower consumers to scrutinize options and make informed decisions. The rise of artificial intelligence (AI) tools and their ease of use will also play an increasingly pivotal role. Online research has become a key part of the consumer journey.

Marketing AI 117

Marketing AI Paid Search Agency Allocation Marketing Management 117

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. Use tools like Google Search Console to track your content’s organic search traffic.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Martech

DECEMBER 18, 2023

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Optimize budget and resource allocation.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Work Management 113

DealSignal

JANUARY 28, 2024

In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Digilant

JANUARY 30, 2024

Category Funnel The Category Funnel serves as a comprehensive tool for understanding a brand’s strengths and weaknesses at various stages of the customer’s buying journey. Utilizing SOV in YoY comparisons is a strategic approach to precisely identify these trends.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

DealSignal

FEBRUARY 1, 2024

This can lead to businesses expanding additional effort and resources in manually checking and updating their contact lists to ensure their accuracy. ZoomInfo provides standard features comparable to other lead-generation tools, including access to details like job titles, email addresses, and phone numbers.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Scoop.it

FEBRUARY 1, 2024

This guide covers a wide range of topics, including product comparisons, mattress types and their characteristics, mattress sizes, sleeping positions, specific requirements, and more. If generating traffic and boosting your rank is an important KPI, original content is a great tool.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

FunnelEnvy

MARCH 18, 2024

Then, you can personalize the experience by providing relevant content and resources at every touchpoint. Allocate Resources Effectively Rather than marketing dollars at a “spray and pray” approach, buyer personas allow you to identify the channels and tactics most likely to resonate with your ideal buyers.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57