SpotMe Blog

JUNE 28, 2023

Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Vision Edge Marketing

JUNE 6, 2023

In comparison to the CMO, the CGO has a broader focus. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils. Now let’s compare and contrast the roles of CGOs and CMOs. Responsible for Growth Through CX? Your First Step.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Said Bhagat, “We help brands like Planful use what we call downstream buyer intent data to target their advertising and sales outreach. A different kind of B2B buyer.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Sure, knowing the benchmark metrics help a little but what are the numbers? Five Benchmarks.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Engagio

APRIL 19, 2021

Buyers and decision makers love them because they help make sense of complex categories and focus on decision making. But do you ever wonder how those vendor comparison matrices take shape? Demandbase had the number one score in the survey for customer satisfaction. This report offers a unique point of view.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Oktopost

JANUARY 12, 2021

But it would help if you had some way of understanding and measuring how successful these methods are. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Surveys are a classic method to gather customer feedback, but they need to be used properly.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. 97% want more prescriptive content, helping to highlight issues and providing advice on what to do next (Demand Gen Report).

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

Biznology

SEPTEMBER 22, 2016

35% intentionally carry their smartphone while shopping so they can comparison shop. Aspect Consumer Experience Survey ). Forrester ). Forrester ). Do these facts help you to better understand online consumer behavior? Does your business need help navigating online consumer behavior? Interbrand).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

NetLine

JUNE 21, 2022

Imagine you’re meeting someone for the first time; you’ve barely finished the word, “hello,” or even dropped the handshake when suddenly this, well, stranger, says to you, “Hey, would you help me move?”. Did this guy just seriously ask me to help him… move ? . What resources help you respond to those challenges? .

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Martech

MARCH 10, 2022

The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). Inbound is guided by the philosophy that every customer is on a quest to accomplish something, and as marketers, our job is to act as trusted advisors to help them get where they need to go.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

KEO Marketing

MAY 17, 2016

In order to stand out from all the other content that has already been published, you need to utilize new tactics that will help you stand out from the all the clutter. Here are three advanced content marketing tactics that will help you rise above the vast amount of content and connect with your target audience. Interactive Content.

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

Strategic-IC

MAY 29, 2018

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Quality content, that maps to a lead’s position in the buyer’s journey and helps to educate and nurture them to the next stage, forms the foundation of great lead nurture. Related: 2.

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

Outbrain

JULY 26, 2022

According to a recent survey , 49% of consumers would be comfortable buying a car via a direct-to-consumer experience, 44% would buy online with a curbside pickup from a retailer or dealer, and 24% are willing to test drive virtually! According to Forrester, people consume an average of 11.4 pieces of content before purchasing a car.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

SnapApp

JULY 11, 2017

In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Learn about your buyer’s business ecosystem and how they fit into it, so you can help the entire group come to a decision. This deeper insight will also help save you from making personalization mistakes. . This is the comparison step.

Buy 70

Buy Process B2B Peer-to-peer 70

The ROI Guy

FEBRUARY 8, 2017

A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). They are looking to you for help, so you have to enable them to do more, better with your solutions, than the competition.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

The ROI Guy

NOVEMBER 10, 2014

In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: • Why Consider a Change? - So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way? Why Change Now? –

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Digital Marketing World Forum

OCTOBER 4, 2019

With branded content, whether that’s a journey to business success or giving a consumer confidence because they’re wearing your brand’s Watch/Perfume/Underpants etc, your persuasion point is that you can help them achieve their goals quickly, effectively and feel good doing it. You’re tapping a slightly more complex, emotional set of keys.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

The ROI Guy

APRIL 14, 2015

In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: Why Consider a Change? - So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way? Why Change Now? –

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

MAY 9, 2012

Forrester) The “Inability to communicate value messages” remains the number one inhibitor to achieving quota (SiriusDecisions) With the iPad and the right interactive applications however, we might be able to overcome these issues. and "Why You?".

Lead Scoring 40

Lead Scoring Lead Ranking Paper Comparison 40

The ROI Guy

JANUARY 16, 2014

In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: • Why Consider a Change? In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: • Why Consider a Change? -

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. So let’s review each stage of the process, how the current conditions are making the journey more difficult, and how B2B solution providers can optimize their content and engagement practices to help facilitate and shorten cycles.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

JANUARY 8, 2013

And the leads you thought were such great sales opportunities will stall unless you can help convince the prospect that the issue is a priority and that your solution represents a unique competitive advantage. According to Forrester, less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

MARCH 1, 2016

They stall unless you can help successively convince the prospect that the issue you can help solve is real, that it is a high priority worth addressing over all other issues on their plate, and that your solution / services represents a real low risk / superior value solution with unique competitive advantage. Why Your Solutions?–

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 6, 2012

In every challenge though is a great opportunity, whereby the solution providers that can help facilitate this ever more difficult process will have a distinct advantage in 2012 and beyond. Deliver Solution Guides and Comparisons – helping customers properly consider various solution considerations, options and competitive differentiators.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

SEPTEMBER 17, 2010

Dynamic content represents one solution to help break through the clutter, as it allows marketers to build messages piece by piece based on specific recipient characteristics. Ever get a competitive comparison ofor a product when you don’t even know what the product does and why you care?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Terminus

SEPTEMBER 17, 2018

According to a recent Forrester survey of B2B marketers , more than a third said they are experimenting with an account-based approach or getting started with ABM in 2018. This will help you prioritize engagement, understand an account’s journey, and predict when an account is at risk. Centralized Source of Truth.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36

The ROI Guy

JULY 15, 2015

They stall unless you can help successively convince the prospect that the issue you can help solve is real, that it is a high priority worth addressing over all other issues on their plate, and that your solution / services represents a real low risk / superior value solution with unique competitive advantage. Why Your Solutions?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: Why Consider a Change? In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: Why Consider a Change? -

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

And the opportunities you thought were progressing through the waterfall / sales process to “wins” will stall unless you can help convince the prospect that the issue is real, a high priority worth addressing over all other issues, and that your solution represents a real low risk solution with superior value and unique competitive advantage.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40