The ROI Guy
OCTOBER 20, 2010
In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%
Convince & Convert
NOVEMBER 16, 2015
After all, content marketing results in three times as many leads as other types of marketing (but costs 62 percent less). Forrester Research recently found that buyers will independently find three pieces of content about a company for every one piece that is put out by its sales or marketing departments.
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The ROI Guy
APRIL 5, 2018
So as a sales and marketing professional, what impact should these findings have on your strategy and efforts? Here providing peer comparisons and benchmarks can illuminate which issues are the highest priority. According to Forrester a full 74% of the deals go to the first sales rep that adds value.
The ROI Guy
FEBRUARY 10, 2015
If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity.
The ROI Guy
APRIL 14, 2015
We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Frugalnomics in Effect So what are the real reasons behind the continued slow growth? Why Your Solutions?
The ROI Guy
NOVEMBER 10, 2014
Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.
The ROI Guy
MARCH 1, 2016
If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY increase from 2015. 2) Central IT is Irrelevant? Why Your Solutions?–
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