Act-On

APRIL 26, 2024

If you’re releasing new products or features, it’s important to know what those are because you want to pull in the people who will find them most valuable. The whole framework hinges on the relative importance of each piece of information or behavior. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Right now, Reddit Pro is still in the testing phase with more features expected to be added later this year.

Tools 82

Tools Brand Identity Branding Comparison 82

Conductor

JANUARY 18, 2022

In that instance, search trends led to the discovery of a previously unknown COVID symptom. Google Trend data can help determine the onset of public awareness of new variants. First, we examined global search trends around the term “Omicron.”. Vaccine Brand Comparison. The Omicron Variant. Why the delay?

Trends 111

Trends Distribution Demand FAQ 111

Martech

AUGUST 22, 2022

There are features in the new version of GA that allow for actions and quick analyses that weren’t available before. In GA4, information is in the form of dimensions and metrics. There’s more than one to explore and each has its appropriate use case: Comparisons. Comparisons. Get MarTech! In your inbox.

Marketing Analytics Tools 105

Marketing Analytics Tools Segmentation Analytics Google 105

LeanData

JANUARY 5, 2023

If you Google “2023 SaaS Buying Trends,” in 0.34 After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . Trend #1 – SaaS Spending Will Decline in 2023.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Conductor

SEPTEMBER 30, 2020

We have the information and see the opportunities, but taking the next step is sometimes out of reach. More features available now. All-New Page Insights : Dig deeper into Organic Performance at the page-level across both trended analytics and keyword data, now with Year-over-Year comparisons and reimagined Content Activity Reporting.

Features 52

Features Amazon Enterprise Management Domain 52

Webbiquity

JUNE 5, 2019

Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet. Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Keyword research. Sort Keywords by Topic.

SEO 158

SEO Tools Paid Search Agency API 158

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Each platform offers unique features and channels to engage with your followers.

Social Media 78

Social Media Media Brand Identity Branding 78

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Key features include the ability to discover broken links, see what redirects are in place or missing (301s, 302s, etc.),

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Blue Flame Thinking

JUNE 28, 2023

We dig into the information provided, review the work already done, identify any gaps and form a game plan. It’s hard to measure campaign success without comparisons. Engage with Visuals and Audio Visual and audio features help add meaning and relatability to your brand. We often see our entry point as solving a puzzle.

Campaigns 89

Campaigns Tips Planning Advertising Agencies 89

Conductor

OCTOBER 1, 2019

As marketers, insights are the guiding light that help us make informed decisions. But, in an age of information overload, meaningful insights are hard to come by. Our new content intelligence features take you from insight to action to results, giving you everything you need to create insight-enriched content that helps customers.

Features 40

Features Comparison Multi-Channel Youtube 40

Tiecas

APRIL 14, 2024

Understanding the needs of your target audience: GenAI outputs may lack the depth needed to address the pain points, knowledge level, and criteria engineers and technical buyers use to make informed decisions. You may need to provide the names of these forums so AI can find relevant information).

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy. Voice search is on the rise.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

SEPTEMBER 8, 2020

By educating them, providing some comic relief, helping them forget about the bad day they’re having, teaching them something new, answering questions they didn’t know they had, or informing them with the latest research, you can build yourself up as a trustworthy source of not only information, but products or services as well.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Zoominfo

JANUARY 15, 2021

Also known as competitive intelligence, market intelligence refers to data that give insights into market trends. Negotiation and Solution Comparison Stage – After marketing gives their stamp of approval for being a potential customer, they’re handed off to sales. Features for Market Intelligence and Sales Intelligence Tools.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities.

Tools 111

Tools Brand Identity Branding Enterprise Management 111

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Customer Experience Matrix

NOVEMBER 18, 2011

Here are some trends I expect will be important. The first wave of marketing automation features for social media is now several years old. Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. Social Media. Pay per Result.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

ClearVoice

MARCH 24, 2023

TOFU marketing content is generally educational, designed to introduce your product or service to potential customers and provide basic information. BOFU content provides in-depth information about a product or service. Tips for creation: Keep it brief: Focus on the most important benefits and features. Avoid bias.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

SmartBug Media

DECEMBER 18, 2019

The phone, as opposed to online chatbots , is still a top tool for businesses in the 21st century to gather information from real humans. There are more than a few call tracking softwares out there, and it’s important to review the pros and cons of each so you can make a well-informed decision. Price Comparison. User Ratings.

CAN-SPAM 92

CAN-SPAM Comparison Paid Search Agency Lead Scoring 92

Webbiquity

NOVEMBER 19, 2019

You come here for the latest trends and critical insights for B2B digital marketing. Create and insert Amazon affiliate text/image links in your posts; add “Buy on Amazon” buttons or design custom CTA buttons; and display product information and links in a Showcase Box. You also need marketing technology (martech) tools.

Tools 236

Tools Amazon Paid Search Agency Small Business Marketing 236

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 17, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

FEBRUARY 1, 2024

This leads to potential gaps in information, particularly in specialized industry segments, posing challenges for businesses seeking a detailed grasp of their target audience. ZoomInfo provides standard features comparable to other lead-generation tools, including access to details like job titles, email addresses, and phone numbers.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Optinmonster

DECEMBER 20, 2023

Informational Intent: These users are on a fact-finding mission. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. But, if “how to start email marketing” shows how-to guides and tutorials, that’s informational. Example: “OptinMonster login”. Example: “What is lead generation?”.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Hubspot

APRIL 21, 2021

Pam Bump, Audience Growth Marketing Manager & Staff Writer for the HubSpot Blogs, says that she often sees solid non-organic traffic from email and social media to blog posts that feature statistics or recent industry figures. Content Featuring Quotes and Interviews. Emerging Trends. Technical Guides and How-Tos.

Traffic 101

Traffic Organization Content Thought Leadership 101

Martech

MARCH 1, 2022

It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Are they showing us our “must-have” features? How does the platform employ machine learning for data analytics, such as predicting customer trends and patterns? set-up costs, add-on features, API, quotas)?

Marketing Attribution 113

Marketing Attribution Work Management Marketing Management Vendors 113

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool. Make a note of any patterns or themes and use this information to improve your content.

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

Convert

DECEMBER 18, 2020

This was pretty common in 1999, as it wasn’t yet the age of interactive sliders that could display large information within small spaces. The information provided was much clearer and more concise. The biggest feature that Amazon introduced was its now patented 1-Click buying option. eBay in 2003. ebay in 2008. Amazon in 2008.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Social media can bring joy.

Social Media 140

Social Media Media Privacy Transparency 140

Launch Marketing

MAY 12, 2021

Then, use this information to construct a timeline that includes pre-production (e.g., Look at daily view metrics for spikes or drop-offs and track total view trends over time. Collecting and analyzing engagement can inform actions that will drive higher viewer engagement. script writing), production (e.g., Engagement.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Metadata

JANUARY 25, 2024

Our favorite marketing trends — think influencers, Barbie memes, and an obsession with account-based marketing — come and go. Find out everything you can about your prospects by asking them questions like: What trends are influencing their strategic decisions? We’re looking at you, pop-up ads.) Which events do they attend?

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. Let's assume the answer is 'yes,'" Pan says.

Trends 75

Trends Peer-to-peer Paid Search Agency Privacy 75

FunnelEnvy

DECEMBER 11, 2023

Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

MARCH 4, 2022

It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Are they showing us our “must-have” features? What new features are you considering? They want personalization, a trend that continues to grow. 24/7 vs. 8/5)? Processing.Please wait. Why we care.

Marketing Management 95

Marketing Management Vendors Analytics Ideal Customer Profiles 95