Moz

MARCH 22, 2021

Is there anything we can learn from this strange turn of events? US/desktop keywords in the STAT data set: So, this gets a lot messier. Consider this comparison of pre-drop and post-recovery: Looking at the keywords in MozCast that had Featured Snippets on February 18, 79% of those same keywords still had Featured Snippets on March 12.

Features 67

Features Comparison Keywords SERP 67

Moz

FEBRUARY 28, 2021

So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop. While MozCast is desktop-only, STAT has access to mobile data. While MozCast is desktop-only, STAT has access to mobile data. Is the snippet sky falling?

Features 60

Features SERP Stats Long Tail Marketing 60

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. On the stats page, Bitly gathers results from all of your links so you can assess how your collection of content has performed in the past hour, day, week, and month.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Parse.ly

DECEMBER 7, 2022

It shows you the top stats for a topic with a holistic lens. This cuts across industries and topics—award shows, sporting events, holidays, elections—and, generally speaking, every type of organization has at least some seasonal content. . Report One: The Details Report. Why have five reports in your inbox when you can have one? .

Analytics 52

Analytics Comparison Custom Publishing Stats 52

SmartBug Media

FEBRUARY 1, 2021

Much of your site’s performance success derives from early planning: developing SMART goals, benchmarking key stats, knowing your audience, mapping out site structure, and optimizing for mobile. Forgetting this one little step will leave you with no comparison to see if your efforts have been worthwhile. It’s just the beginning!

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

GreenRope

OCTOBER 28, 2021

Both of these stats tell us a lot about the importance and effectiveness of email marketing. Events attended. The sales qualified leads should get case studies, reviews, and comparisons to help them in their consideration of the platform. 5 Ways to Improve Your Email Marketing with CRM. Content Marketing Institute , 2020).

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Martech

MARCH 13, 2023

The caveat: it often makes up stats and research, so it’s better to leave this part to humans. In comparison, here’s a human-written version. Event takeaways The Event takeaways feature is impressive. All the points are valid, so you can piggyback on some of them as a writer.

Marketing AI 79

Marketing AI AIDA Marketing Analytics Tools Template 79

SmartBug Media

JULY 5, 2019

All of the important data is here, and it’s easy to read because, along with breaking the data out into chunks, it connects everything together (even down to mass extinction events!). My eyes gravitated toward those large, bold, blue stats and the way it is structured guides your eye through the entire infographic. The scary part?

Design 70

Design Comparison Impressions Statistics 70

Convert

MARCH 28, 2022

Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig. Your stat sig can be set at any benchmark. Do I even need to hit 95?

Statistics 52

Statistics A/B testing Sample Stats 52

Scoop.it

OCTOBER 27, 2022

This allows its customers to get valuable comparisons and share their opinions, which simultaneously increases their trust in the platform. It’s also important to vet the stats and information provided in the curated content so you can make sure the data is correct and free of plagiarism.

Curation 87

Curation Work Management Marketing Management Service 87

ClickDimensions

NOVEMBER 30, 2018

Provide highlights of your current-year to-date, including things like number of leads generated, ad conversion rates, social media followers, email stat averages, website traffic and other related statistics, along with a comparison to the year before so you can document progress or setbacks. Rely on research. Happy Marketing!

Planning 58

Planning Marketing Plans SWOT Allocation 58

Stevens & Tate

FEBRUARY 1, 2021

These are all words popular companies like Sherwin Williams, Behr, and Pantone are using to name and describe their 2021 colors of the year ; these companies, as well as many others, chose their colors to speak to the events of 2020. Influencer Marketing: Social media influencer market stats and research for 2021. More details here.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Convince & Convert

NOVEMBER 23, 2010

Website stats. Banner ad stats. Email marketing stats. Because most companies know their open rate, but they do not know whether it’s any good in comparison to other companies. Integrated Metrics instead of Siloed Numbers. But which are the most important indices? Convince and Convert Recommends.

Paid Search Agency 128

Paid Search Agency Advertising Agencies Banner Ads Stats 128

Hubspot

APRIL 22, 2020

If you're a marketer that has thrived on search engines, it could be helpful to familiarize yourself with how the up-and-coming generation aims to discover new products, events, experiences, or information online. To learn more about how to cater your campaigns to Gen Z as compared to millennials , check out this comparison piece.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Vidyard

FEBRUARY 2, 2017

How are you doing in comparison to your peers? Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? Want your very own copy?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

How are you doing in comparison to your peers? Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? Want your very own copy?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Parse.ly

MARCH 7, 2019

Stories in Arts & Entertainment tend to be around celebrities and events like the Grammys and Academy Awards. It also makes up the largest volume of referrals from Facebook, a stat that didn’t change from 2017 to 2018. By comparison, Facebook sent 15% and Google sent 29%.

Product 107

Product Traffic Facebook Content 107

Heinz Marketing

SEPTEMBER 9, 2021

Cons: The segmentation could be better in comparison to some other Marketing Automation tools out there. Lots of ways to track email stats, opens, clicks, and website visits, and then tailor your marketing to that data. Email personalization: Use events, properties & custom attributes to tailor messages.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Work Management 124

Lake One

JUNE 30, 2020

Some examples of sales enablement content are: Internal Sales Support Content: Product sheets, competitor comparisons, email templates and snippets, one-pagers, presentation support, and social messages. You’ll hopefully kick off your strategy creation with a meeting of the minds from both teams, but plan to make this a recurring event.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

ClearVoice

APRIL 28, 2020

Love a good old-fashioned dictionary comparison ? Campaigns : Use events for a multi-channel onslaught — create promo content before, live content during the event , and recap content afterward. Orbit Media links to this piece any time they mention a stat about blogging. Image source: Orbit Media.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

Onalytica B2B

JANUARY 30, 2018

These fake followers are also bringing fake engagement, so shifting focus from reach to broad engagement stats won’t quite cut it. They’ll also be making an impact outside of social media too; creating high quality content with brands, attending and speaking at industry events and being mentioned in the media. 2) Engaged audience data.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Sprout Social

JUNE 30, 2019

As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. This comparison would be incomplete without taking a look at how each social network is used. Company Events. Did your company host a charity event or go to a popular conference?

Facebook 96

Facebook Marketing & Strategy Social Networks Best Practices 96

PureB2B

DECEMBER 5, 2016

Signing up for an in-person event . Average conversion rates vary depending on what industry you’re in, so you should be aware of industry-specific stats in order to accurately gauge if your lead generation campaign is a success. But conversion itself can mean any one of these customer behaviors: Registering for a webinar.

Conversion Rate 62

Conversion Rate Marketing Qualified Leads Lead Ranking Sales Qualified Leads 62

Hubspot

MAY 28, 2019

Product management, by comparison, is more standardized. And they don’t just comb the internet for stats to drop into their decks. Cherry-picking stats that back up assumptions that you’ve already made. Sequencing events based on what your users want, instead of what your marketing calendar dictates. Build a user-base.

Work Management 78

Work Management Marketing Management Practices Product 78

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Ontraport

APRIL 14, 2021

Instead, you’d want to find an organization that targets the same customer base but offers a complementary service, such as a wedding photographer or an event rental company. To take it a step further, zoom out to the campaign level and compare overall campaign stats. Tickets to an event. A free sample product or service.

Paid Content 105

Paid Content Brand Identity Branding Lead Ranking 105

Convert

JULY 7, 2021

split testing tools comparison of everything they recommended. #1: Incredibly cheap Has an internal tactics/training program to help you get ideas for tests Simple to use editor Easy to read stats Fast loading time for tests Social proof and FOMO notifications. Sam Renfrew of Journey Further. 1: AB Tasty. G2 Rating: 4.5/5.0

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Ontraport

APRIL 14, 2021

Instead, you’d want to find an organization that targets the same customer base but offers a complementary service, such as a wedding photographer or an event rental company. To take it a step further, zoom out to the campaign level and compare overall campaign stats. Tickets to an event. A free sample product or service.

Paid Content 72

Paid Content Brand Identity Branding Lead Ranking 72

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. On the stats page, Bit.ly The most distinct features include “row evolution,” which allows you to hover your mouse over any link or event, click on the graph icon, and view a detailed history of that data point.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. In other words, based on the potential reach, you can estimate how much time and money to invest in each channel.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

SnapApp

JANUARY 10, 2012

What other social network enables brands to hold training events, small meetings and connect with customers live and in-person? Facebook's chat pales in comparison, especially considering Facebook chat never really caught on as a business marketing tool. Publicize the event using all your media channels, and watch your network grow.

Facebook 48

Facebook Google Ideal Customer Profiles Social Networks 48

Optinmonster

MAY 6, 2021

Before we dive into the tutorial, let’s look at why you should track your custom popup events in the first place. Why It’s Important to Track Custom Popup Events. Plus, it’s not easy to track custom events like popups. Tracking Popup Events in Google Analytics. Let’s begin.

Marketing Analytics Tools 86

Marketing Analytics Tools Analytics Google Ideal Customer Profiles 86

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). What is your social media stat of the week? Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. This episode features Christopher S.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). What is your social media stat of the week? Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. This episode features Christopher S.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Hubspot

SEPTEMBER 29, 2014

I sure didn''t, and this video from Denmark''s Tourism Organization makes me want to hop on a plane over there stat. Use Hyperlapse to give your followers a tour of your office, an event you''re participating in, or an activity that''s related to your product or service. Just remember: Move slowly.

Facebook 28

Facebook Video Marketing Social Media Comparison 28

Convert

JULY 26, 2023

We observe a set of events, suspect a causal link, hypothesize why this link exists, and then take action. In our “ How to Optimize Each Stage of Your Experimentation Journey ” event, Jeremy Epperson also argued that tool choice should not be the first consideration. Convert doesn’t lock you into one stat engine.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Hubspot

NOVEMBER 18, 2020

Attending a virtual event. They are popular for B2B landing pages in particular because of the subject-matter complexity in comparison to ecommerce. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Accessing an ebook or white paper.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101