Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Marketing and sales have been impacted by the economic downturn, with many companies looking to downsize to reduce costs — Goldman Sachs is one major firm that just laid off 3,200 employees for this reason.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Marketing Insider Group

MARCH 29, 2021

Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Employ the action steps to make progress on each.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Teams that use AI are more likely to meet their goals.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Only B2B

APRIL 17, 2024

Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. Let’s dive into the perks of teaming up with a top-notch appointment service provider. With their expertise, they ensure that you connect with the right people at the right companies.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Convince & Convert

FEBRUARY 9, 2024

Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Launch Marketing

MARCH 13, 2024

Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs. Company messaging should also include brand pillars , which are a few of the most important selling points for your offering.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 109

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 109

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 110

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 110

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission. Define the role and responsibilities of the social team. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

Convince & Convert

MARCH 28, 2024

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Trade Press Services

APRIL 1, 2024

Building and fostering an employee-centric workplace can create dramatic and wide-reaching benefits for the company. Six Best Practices for Supporting Your Workforce Actively investing in your workforce is more important than ever as companies adapt to meet the changing needs of today’s markets. Arentz advises.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

OCTOBER 24, 2023

People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world. Teamwork is essential to a company’s success,” says John J. In marketing, we often pair together a writer and designer.

Planning 111

Planning Customer Satisfaction Advertising Agencies Paid Search Agency 111

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. Pretending your teams are not using AI is not an option. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. Sales targets, set by sales leaders, are goals for total company sales revenue within a year or quarter. These targets are used to guide the quota-setting, territory mapping , and sales team strategies.

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Martech

APRIL 12, 2024

Dig deeper: Does your company need a CDP? It employs specialized teams to handle regulated markets such as financial services. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing AI 100

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We At the summit, sustainable adtech company Scope3 introduced the GMP+ green media offering. Image: Green Media Summit.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Work Management Marketing Management 101

Martech

MARCH 8, 2024

How confident are you with your team’s readiness for change? Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? Before introducing even more tech into your stack, you must know what you’re working with. Can you also sustain those changes?

Work Management 121

Work Management Marketing Management User-Generated Content CMO 121

Martech

SEPTEMBER 18, 2023

This feature gives team members the necessary context and history when transferring the customer to a new rep without needing to read every message. Companies with multiple sales pipelines can experience greater forecasting accuracy now that HubSpot allows users to manage goals and forecasts across all pipelines.

Top of Funnel 123

Top of Funnel Forecasting SMS Work Management 123

Martech

MAY 9, 2023

Have a clear ROI story Your customer, as well as anyone else interested in your company, will want some assurance about the health of your business. Most companies’ decisions are being made by a CFO, so you’ve got to figure out how to [tell this story].” Vajre prefers the first company. So have a clear ROI story to tell.

Marketing Analytics Tools 114

Marketing Analytics Tools Planning Advertising Agencies Marketing & Strategy 114

Thinkers360

APRIL 18, 2024

Aruna is an industry expert on SaaS marketing and enterprise technology with over 20 years of experience in building and marketing products in various markets such as IT Operations Management, Analytics, Cloud, Data Center and financial services companies. I started as a computer engineer, which I excelled at and loved.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Martech

MARCH 29, 2024

Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people. When you implement kanban tell everyone, including stakeholders, you’re taking a new approach to managing workflow that is more visual, with fewer reports and status meetings.

Planning 110

Planning Business Work Management Word of Mouth 110

Only B2B

FEBRUARY 20, 2023

Businesses that sell products or services to other businesses (B2B) require an effective appointment setting process to meet potential customers and convert them into paying clients. However, deciding whether to build an in-house appointment setting team or to outsource the process can be challenging.

Work Management 127

Work Management Ad Building Marketing Management B2B 127

xiQ

OCTOBER 16, 2023

Meet Gilroy, xiQ’s AI guide, designed to map SWOT and Pain Points data to a company’s product offerings, among many other amazing activities that will save you time. For sales teams—or “GEOPODS” as they’re often termed—Gilroy’s introduction was a watershed moment. So why wait?

SWOT 133

SWOT Analysis Optimization Ad Building 133

Anyword

APRIL 25, 2024

The Anyword team was proud to participate in a trio of events that brought the industry’s brightest minds together in NYC. Morgan Ingram’s session shed light on an overlooked source of content inspiration: internal meetings and sales calls. It started off with a 5k run and concluded with a sunset cocktail hour.

Buzz 52

Buzz CMO Outreach Linkedin 52

Oktopost

MARCH 31, 2024

She also shares her top tips for keeping advocates engaged, including quarterly training and gamification ideas to hold their interest in the long-term – she even created her own spin on Spotify Wrapped to create an “Oktopost Wrapped” campaign at the end of 2023 to showcase their results to her team and shoutout there top performing advocates.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

AUGUST 30, 2023

Many leaders feel like they are in an old cowboy movie, stuck in a standoff with their team. Remote-first companies like Zapier and Automattic (maker of WordPress) have created successful companies without ever having an office. Both companies bring people together physically multiple times per year.

Work Management 94

Work Management Paid Search Agency Marketing Management Organic Leads 94

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? The benefits of meet the team social media posts.

Social Media 99

Social Media Media Work Management Distribution 99

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. And not just respond.

Social Media 125

Social Media Personalization Media Work Management 125

Marketri

APRIL 17, 2024

And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. It doesn’t seem to matter whether they’ve got a big in-house team, or they’re outsourcing to an agency , or they’re using a hybrid approach. I talk with a lot of CEOs of middle market businesses. Here’s my take.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Engagio

APRIL 12, 2024

Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. Our team members pride themselves on forming real partnerships with their connections at different agencies around the country. Bank and UnitedHealth Group.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118