SmartBug Media

JULY 17, 2020

Use Authoritative White Papers to Build Your Email List. Using white papers to generate leads is a tried-and-tested tactic that people have been using for years. The Drum, an award-winning media platform, devotes an entire section of its website to white papers. Credit: YouTube.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Webbiquity

SEPTEMBER 19, 2017

It not only has to be good, it also has to solve a problem for readers—and serve the needs of your company. Tweets and YouTube videos may be the “bookends” of social content strategy. What matters is producing strategic, relevant , high-quality content. And other forms of content each have their place.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Biznology

AUGUST 2, 2019

This comes up sometimes with companies launching their first B2B marketing videos, because it’s so easy to upload an mp4 file and put an HTML5 <video> tag around it. Don’t just upload your video to YouTube and wait for viewers to show up. Include links to relevant segments in your blogs and white papers.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

ClearVoice

MARCH 16, 2022

A few examples of brands who have trademarked their names and products or have taken other significant measures in recent weeks include: Nike sued StockX, alleging the company is selling unauthorized images of their shoes. Similar Logitech initiatives have moved to other brand social channels, as well — including Instagram and YouTube.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Anyword

DECEMBER 1, 2021

Some types of texts are best created by people within the company, for the sake of accuracy and details. Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. Not all business writing is the same. It wants you to buy something now.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Martech

MARCH 31, 2023

Company-provided training Companies have a strong motivation to develop their employees. Understanding your company’s products is crucial no matter how technical or in the weeds a martech practitioner is. Common offerings include webinars, white papers, user communities and user conferences.

Work Management 115

Work Management Marketing Management Training Vendors 115

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Do you provide a warranty, or other way to make your brand the “safe” choice? Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

BOP Design

NOVEMBER 14, 2023

Advanced functionality Gone are the days when a website’s only job was to tell visitors what your company does and then ask them to contact you. B2B companies must pay attention to website factors like page speed (more on that later), paths to conversion, compelling content, purposeful design, and convincing calls to action.

Design 94

Design Trends Marketing Websites B2B 94

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Personality communication.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Porch Group Media

MAY 27, 2021

This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

The ABM Agency

AUGUST 30, 2020

This is especially true if you’re a B2B company creating content to push specific accounts down the sales funnel—from the awareness stage through the final evaluation stage. While organic social media isn’t a true ABM channel, it should align with your overall company goals. Turn it into a YouTube video, IGTV, and Instagram Stories.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The goal is to gain their trust and prove that your company is worthy of their business. Some of the most effective email marketing strategies include: Sending your recipients your latest blog, case study, or white paper.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Webbiquity

AUGUST 22, 2017

Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. People love doing business with other people, not companies or logos.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Walker Sands

OCTOBER 22, 2018

Every company has a story to tell. Though, when tasked with having to tell your company’s story, it can be easy to focus on the major milestones, whether it’s a funding round or a series of product and feature updates. But, your company’s narrative is much more than a sequence of company news announcements.

Paid Search Agency 40

Paid Search Agency Companies Marketing Management Storytelling 40

Only B2B

NOVEMBER 23, 2021

Nevertheless, as companies throughout the world focus on stabilization following the Covid-19 pandemic interruption, harmonizing the two activities will become even more important. MQLs suit your buyer persona well and are prospective clients for your company. Companies must first recruit MQLs before they can turn them to SQLs.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Markempa

AUGUST 19, 2021

There are multiple opportunities that come with influencer development, which include: Getting more opportunities with people and companies, you may have not otherwise engaged with. Research them, their companies, and their clients or customers – markempa. Do they work with companies that fit your ideal customer profile?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. Priority access to new content, white papers, or industry reports. Match target companies to specific company pages within LinkedIn.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Everything Technology Marketing

JUNE 27, 2013

Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. Marketing automation is on the rise.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Contently

SEPTEMBER 20, 2022

But the company also lacks moderators to enforce these policies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Yes, it feared legal retaliation. But not all cases of posting unoriginal content qualify as plagiarism. Give credit where credit is due.

Ethics 121

Ethics Social Media Trends Copyright 121

ClearVoice

SEPTEMBER 4, 2020

A full 15 percent of the searches Google sees every day are searches the company has never seen before. Companies see $40 ROI for every $1 they spend on email marketing. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. statcounter.com ). searchmarketing Click To Tweet.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. Use Your Webinar to Provide Viewers with Expert Education.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Martech

DECEMBER 28, 2022

(If you’re too young to remember Letterman’s nightly Top 10 list — here’s a great example on YouTube to get you up to speed with us old people.) . Companies will begin to better understand how to leverage immersive media to help meet their business objectives while simultaneously solving customer pain points. Learning and education.

Trends 120

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 120

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Manufacturing distributor Cisco Eagle offers a library of product-specific video tutorials and case examples.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Point viewers to your website for a free white paper, more information, or a discount offer. Are your videos appearing on your website as well as on YouTube? Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hinge Marketing

JANUARY 14, 2016

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. White papers. Blog posts.

Linkedin 48

Linkedin Paid Search Agency Companies Tips 48

Convince & Convert

MARCH 19, 2015

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. The answer: a five-step process that any company can embrace.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The brand wasn’t targeting consumers, but transport companies.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Sharpspring

JANUARY 20, 2021

A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics. Some examples of inbound marketing include blog articles, white papers, case studies and guides.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Exo B2B

JULY 9, 2019

These three topics, and it’s part of the problem, affect both the customer relationship in B2C, as well as inter-company in B2B and, if we push it further a bit, companies and employees in B2E. ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten.

BtoB 45

BtoB B2B Social Networks Opinions 45

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Valasys

JANUARY 17, 2020

The brand of a company & the tone of marketing material also affects the messaging of a brand. The new buyers can be directed to the YouTube channels to help them better understand how to use a particular product or service. Read more: 5 Essentials of Dynamic Content for Smarter B2B Marketing.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64