Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. IG followers,” wrote comedy editor Megh Wright on Twitter. “If FuckJerry was a meme juggernaut.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Buffer

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. We’re so happy with these metrics and love seeing so many new Start Pages shared on Twitter every day. Not all growth loops need to go viral though.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. This is what drives that immediate flood of traffic to a new product launch. And the truck is not even launched yet!

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Connect with Twitter. Display Your Presence.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Hubspot

MARCH 26, 2019

But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. Since 2010, Company A has been on a mission to [insert company vision or purpose here].

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Note: the platform is without advertising opportunities.for now.) You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Convince & Convert

OCTOBER 5, 2010

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has a tremendous impact on virality. Not all Twitter followers have equal ability to amplify. Tweets about your company?

Twitter 142

Twitter Tips Social Media Advertising Agencies 142

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Martech Advisor

APRIL 3, 2020

While memes and political news are viral like the flu, B2B content behaves like a miserable fungus, with virality close to zero. But there is a huge gap between a relevant article and a hilarious meme—these are completely different levels of virality. A large chunk of your inbound traffic is naturally unqualified.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Webbiquity

JULY 23, 2019

Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Combine the power of audio and visual imagery to introduce company’s people and mission to your audience. See this review of Hootsuite from the global publishing company Wiley: ? Connect with him on Twitter.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Where are they getting most of their traffic from? Or there might be a new viral trend your competitors are all hopping on. What are they posting on social media? What’s their email marketing strategy?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand. These direct more users to the branded challenge page and are designed to boost traffic.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Take it from AllBirds, a company that’s valued at over $4 billion today.

Social Media 126

Social Media Social Marketing Examples Planning 126

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. Get People Moving!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 Derek Thompson is a successful journalist and author, well known for his book ‘Hit Makers’ He has a massive fan following on twitter, and he is also the host of the podcasts, Crazy Genius. He is also a growth consultant for Fortune 500 companies, celebrities, and brands.

Social Media 135

Social Media Social Marketing Media Planning 135

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic. emilyzugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Scoop.it

NOVEMBER 11, 2021

Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone.

Curation 85

Curation Efficiency Allocation Generation 85

SocialPilot

JANUARY 21, 2024

These public interactions provide a new channel via which creators and companies may communicate with and respond to the people who follow them. It is too early to tell whether this feature will shake up the platform as Instagram Stories did or whether it will die on the vine as Twitter Fleets did.

Social Media 83

Social Media Ideal Customer Profiles Work Management Interactive Marketing 83

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc., Keep the love coming! ?

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Parse.ly

MARCH 7, 2019

While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral traffic. The change made the fast and furious Facebook stream of traffic drop by over half its volume in a span of less than a year.

Product 107

Product Traffic Facebook Content 107

Convince & Convert

JANUARY 22, 2015

Is Red Bull a media company or a beverage company? No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. So, maybe Red Bull is a media company, and maybe it’s not.

Ad Exchange 143

Ad Exchange Intent Signal Viral Marketing Distribution 143

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Image Source: Twitter Google We couldn’t round out Ravenclaw brands without mentioning Google — the authority of all authorities on every topic a person could want to know about.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Sprout Social

MARCH 8, 2021

A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. While we don’t newsjack often at Sprout, we successfully jumped on a trend involving a company you may have seen in the news recently: GameStop. Ready to move at a moment’s notice.

Content 130

Content Trends Social Media Eye-Tracking 130

Conductor

OCTOBER 11, 2022

Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. Video: Similar to images, videos, or video carousels can make it easy to find recordings of large events, viral moments, and more. What is the purpose?

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. Knowing what your audience likes 2.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Optinmonster

MAY 27, 2020

They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Choose the Right Social Media Platform. And everyone is on Facebook.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” This is also an excellent opportunity to use and boost any branded hashtags your company has.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95