Crimson Marketing

AUGUST 17, 2015

Not so, for David Rowe, CMO of enterprise software support company Rimini Street, an unlikely marketer who found his way over to “the good side” by accident, after an early career as an engineer and technologist. He also shares what never to do when approaching buyers on LinkedIn.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

JULY 21, 2015

So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? He started his career in Italy, building his software startup, ViVi Software. He sold it to Object Design in 1997, a then public company.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Crimson Marketing

APRIL 7, 2015

Creative Computing: Using a real world example from B2B marketing technology early adopter Lenovo, Keith demonstrates how brands “working in a triangle with their ad agency and their marketing software provider….drive TubeMogul is a software company focused on brand advertising.

CMO 100

CMO Advertising Agencies Paid Search Agency Ad Exchange 100

Crimson Marketing

APRIL 15, 2015

Even though integrating marketing tools is a problem for many companies, they are still choosing marketing technology to help bridge the gap between Sales and Marketing: 87% of top-performing firms employ a #marketingautomation platform Click To Tweet.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

AUGUST 19, 2014

These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

JUNE 23, 2015

While this creates challenges for marketers who once had the stage to themselves, it also creates unique opportunities, says Jackie Yeaney, Executive Vice President of Strategy and Marketing for open source software company Red Hat. “If All-Around Accounting. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing & Strategy 100

Crimson Marketing

OCTOBER 23, 2014

In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Jeff Spicer is the Vice President of Digital Marketing at VMware , the leading visualization software company.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

MAY 20, 2015

That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

AUGUST 27, 2014

Sanjay has been involved with SaaS and enterprise software companies his entire career, and has dealt with every type of successful, and unsuccessful business model imagined. He’s held various senior executive roles at Vindicia, Above All Software, and Qualys, as well as various director roles at Sun Microsystems.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

JULY 29, 2015

So says Russ Mann, seasoned marketing analyst and CMO of workflow automation software firm Nintex. Russ Mann is the CMO of Nintex , the global standard in workflow automation software for mobile, Cloud, on-premises, and hybrid environments.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

So says Russ Mann, seasoned marketing analyst and CMO of workflow automation software firm Nintex. Russ Mann is the CMO of Nintex , the global standard in workflow automation software for mobile, Cloud, on-premises, and hybrid environments.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JANUARY 9, 2015

“Being data-driven isn’t just about being data-driven within…four walls, but how (to) include…suppliers (and) partners within that as well,” says data integration software maker Talend CMO, Ashley Stirrup. Ashley is responsible for driving market leadership, global awareness, product management and demand generation. .

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

DECEMBER 16, 2014

In this Moneyball for Marketing podcast, Marie Hattar, CMO of security technology leader Check Point Software Technologies, addresses this balance. Learn which marketing technology solutions Check Point prefers, as well as the one simple question the company asks when deciding about a new technology tool.

CMO 100

CMO Paid Search Agency Transparency Lead Nurturing 100

Crimson Marketing

JULY 26, 2013

Many companies struggle with providing the right messaging to their audience. It’s not about you or your company, it’s about your audience’s pain points. . Many companies struggle with providing the right messaging to their audience. Feature Image: Courtesy of Flat Classroom Project.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

SEPTEMBER 9, 2015

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

OCTOBER 9, 2013

The Next Sought After Profession: “Director of Content” As the importance of content marketing increases in awareness, there will be visible company-wide support and tangible budget allocation for content marketing initiatives. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

The Next Sought After Profession: “Director of Content” As the importance of content marketing increases in awareness, there will be visible company-wide support and tangible budget allocation for content marketing initiatives. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

NOVEMBER 2, 2015

Highlights include: People Profiling: Nate reveals how Campaign Monitor dug into its customer data to identify the key attributes of an ideal customer, how customers were using the service, location, company size, etc. Nate Skinner is the Chief Customer Officer of Campaign Monitor , a simple and elegant email marketing software for business.

Ideal Customer Profiles 100

Ideal Customer Profiles Features Campaigns Paid Search Agency 100

Crimson Marketing

OCTOBER 5, 2015

Imperfect innovation: Advocating a “software model to marketing,” Daina shuns the idea of taking months to research and develop a big idea, favoring instead the use of martech “to test it and evolve it and continually monitor it.”.

Organization 100

Organization Budget Programs Barriers Twitter 100

Crimson Marketing

JULY 9, 2014

Lithium software helps build trusted relationships with customers. At Lithium, Katy leads all strategic marketing activities for the company including branding, positioning, communications; Go to Market strategy and customer acquisition programs.

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

DECEMBER 17, 2015

Here are a few of the subjects touched upon: Go slow to go fast: “If we just…invest in the sweet spot, we’d be the most efficient 200 million dollar company in the valley. But our ambition is to go beyond that and be the next billion-dollar company,” says Al with reference to selecting where marketing dollars get applied.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

SEPTEMBER 30, 2014

David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks. David Ginsburg is the CMO of Pluribus Networks , a start-up and exciting innovator in software and hardware network virtualization for The Cloud.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

JANUARY 13, 2015

” To manage risk you need a central point of control over your company’s marketing technology stack. For example, be sure your core systems can easily maintain business and data continuity if you do swap out a stack component such as an email service provider (ESP), marketing automation platform or marketing analytics software.”

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100

Crimson Marketing

JANUARY 27, 2014

Instant gratification and short-term wins do not matter in terms of real assets and value to your company. . He joined HubSpot seven years ago as the company’s fifth employee. How do you foresee technology becoming a key player in your marketing department? Share your thoughts below! Mike Volpe is the CMO of HubSpot.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

SEPTEMBER 24, 2015

Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive. Big Data is often hailed as the most transformative trend affecting business in the current decade.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

SEPTEMBER 10, 2014

In his role as General Manager of Oracle Marketing Cloud, Kevin Akeroyd works with CMOs of leading companies on enterprise level, cross-channel data management and marketing.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

AUGUST 8, 2013

Does your company have a blog, podcast or YouTube series? This strategy applies to everything from book releases to new software. Here are some key questions you might ask yourself for your next launch: What platforms should I use? Social media is a great free resource, and it is worth exploring all of your options.

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

JANUARY 27, 2015

He helped bring IBM’s first personal computers to market, he was part of the company’s first mobile computing team, and he was lead product architect of the team that defined, developed and launched the successful ThinkPad brand. million lanes of Retail POS Software WW (nearly double the next application competitor). #1

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

DECEMBER 12, 2014

Through the use of marketing technology and software marketers using email marketing can determine which elements will best convert into sales. Email marketing can replace more costly print or telephone campaigns, meaning that companies no longer have to pay for printing, postage costs, or extra phone lines.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

APRIL 21, 2015

It is now possible to query large data sets with specialized behavioral analytics software and extract insights on subjects once considered very ethereal or philosophical in nature. #martech industry will exceed 50 billion dollars in the USA within the next 2 years Click To Tweet.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

APRIL 29, 2013

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. How’s Your Appetite for Vertical Marketing? We don’t have a lot of time.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JULY 15, 2014

Companies like AgilOne are serving as a “data scientist in the cloud” for brands, providing a means to uncover specific buyer personas, integrate demographic data with behavioral records and empower marketers to engage buyers in an ongoing personalized dialog, rather than through single message campaigns.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

JUNE 20, 2013

Companies get bogged down in automation, because it’s not as “automatic” as we’d like it to be. . In most cases, members of the marketing team are trained in the new software, and they usually have an understanding of what change management is needed. The market intelligence gap. Handing leads off to sales.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JULY 9, 2015

One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. companies with fewer than 100 employees. Plus, the company saves money by not offering discounts indiscriminately.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100