Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 103

Zoominfo

APRIL 20, 2021

TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Trade Press Services Newsletter

AUGUST 4, 2022

privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses. If the act is approved, these organizations would be required to establish and maintain data-privacy practices that protect covered data against unauthorized access and acquisition.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Zoominfo

APRIL 20, 2021

TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly.

Privacy 79

Privacy Privacy Policies Advertising Agencies Paid Search Agency 79

Martech

JULY 5, 2023

. “The European Union has been fighting for greater protection of consumers’ data for years, so the ruling, while a surprise in the timing, isn’t a massive surprise in terms of its existence,” says Moorut, director analyst in the Gartner Marketing Practice. which has yet to enact even more basic national privacy protections.

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Rules Facebook Privacy Protection Gartner 98

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. DCR Guidance and Recommended Practices. This document outlines baseline expectations for DCRs.

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Privacy Protection Advertising Agencies Privacy Vendors 84

Zoominfo

JANUARY 18, 2023

The type of information shared is what you would find on a resume or business card: company, job title, email addresses, and phone numbers. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards. Since 2021, we’ve sent more than 100 million privacy notices.

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Communities Zoominfo Promotion Privacy 130

Martech

APRIL 27, 2022

It will show what data each developer is collecting, if they share it, and their security practices (such as whether they encrypt the data while in transit). It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation. What developers need to know.

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Google Privacy Protection Privacy Opt-out 91

Martech

MARCH 11, 2024

No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown. Be proactive and put this into practice. Schedule your data hygiene regularly (e.g.,

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Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 120

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. The headlines largely centered around probes into major companies, but if you blinked, you might have missed some key announcements. Publishers should continue to engage in privacy-first practices and keep an eye on new laws.

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Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Customer Experience Matrix

NOVEMBER 18, 2018

The irony-impaired managers of the Association of National Advertisers (ANA) seem to have taken this as serious advice, last week announcing creation of a “Center for Brand Purpose” that will help companies publicize their social purpose. Studies on the topic show mixed results 1 and that most people care more about practical matters 2.

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Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Martech

JANUARY 27, 2023

This is in no small part the culmination of European sentiment toward data handling practices in the U.S. One of the fundamental premises of GDPR is that if a company controls or processes data belonging to an EU subject, that company is violating GDPR and is liable for penalties. and general antipathy towards Big Tech.

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Advertising Agencies Privacy Paid Search Agency Privacy Protection 134

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

We found that currently 73% of customers expect companies to understand their unique needs and expectations. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. How can you increase digital engagement? We can show you how.

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Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is All these day-to-day activities involve the sharing of our personal data with companies.

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Ethics Work Management Marketing Management Paid Search Agency 104

Litmus

MARCH 10, 2022

In fact, according to our 2021 State of Email report, 91% of respondents maintain email marketing is critical to the overall success of their company. Because of its growing importance, more than 40% of companies intend to increase their investment in 2022. Privacy trends impacting email performance and analytics.

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Email Marketing Trends Privacy Protection Multi-Channel 79

Convert

APRIL 21, 2021

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. What are AI ethics? Set your goals and values for AI as well.

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Marketing AI Ethics Work Management Marketing Management 89

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. Context is going to be huge,” said DeZao. “As

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Litmus

OCTOBER 21, 2021

When I was attending conferences alone on behalf of my company, I often lurked along the walls, trying my best to avoid conversations about technical topics I did not understand and acronyms I had never heard of. My knowledge about email marketing grew exponentially once I started growing my network. Talk about stressful! Get your ticket.

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Deliverability Privacy Protection Privacy Conference 74

Liveintent

FEBRUARY 28, 2023

Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. Investment company Gold Alliance, for example, wanted to drive qualified leads beyond social channels, which were proving costly and ineffective.

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Paid Search Agency Ads Privacy Protection Ad Building 62

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Privacy Work Management Marketing Management Privacy Protection 111

Litmus

OCTOBER 6, 2021

I like to tell the story that I joined Dyspatch because I spent many years working at companies that would have benefited so much from having the product! I still think there’s a ton of room to do more with email, yet a lot of companies are underinvesting in this super-high ROI direct line of communication with their customers.

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Best Practices Privacy Protection Privacy Email Marketing 103

Televerde

FEBRUARY 1, 2022

You also have a social responsibility to run a sustainable and responsible company. Social impact is how a business cares for the people it impacts, including employee safety and care, human rights, labor standards, customer care, and privacy protection. When you do, you will see growth and a positive impact on the world.

Business 72

Business Privacy Protection Transparency Customer Satisfaction 72

Martech

OCTOBER 28, 2021

Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation? More than 40% of companies intend to up their spend in the channel in 2022. Again no, and there are two overwhelming reasons.

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Facebook Planning Marketing Budget Creation Marketing Budget 101

Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Prioritize Transparency in Your Company.

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Privacy Advertising Agencies Privacy Protection Opt-out 93

Adobe Experience Cloud Blog

APRIL 20, 2020

When the Grid failed flat on its face, even after Fast Company had christened it the “website of the future” , many thought that was it. . The company still offers a traditional Editor-type website builder. . But is AI web design down and out? . In this article, we will look at how AI is used in website creation in general.

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Marketing AI Marketing Websites Ad Building Process 169

ATAK Interactive

FEBRUARY 26, 2020

It’s the first major comprehensive privacy legislation to be passed in the U.S. The landmark act gives California consumers control over their online personal information and how a company uses it. Smaller companies, however, do not have that kind of money, leaving them vulnerable to the new legislation. for over two decades.

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Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

It’s the first major comprehensive privacy legislation to be passed in the U.S. The landmark act gives California consumers control over their online personal information and how a company uses it. Smaller companies, however, do not have that kind of money, leaving them vulnerable to the new legislation. for over two decades.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Navigate the Channel

SEPTEMBER 15, 2023

Whether it’s a behind-the-scenes look at the company, a product launch, or a Q&A session, live streaming creates a sense of immediacy and connection that pre-recorded content often lacks. From product development to customer service, brands should ensure that their practices are inclusive and accessible to all.

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Marketing AI Trends Ethics Privacy 65

Litmus

FEBRUARY 7, 2023

There’s a clear line from the pandemic and recession to email becoming the primary marketing channel for many companies because of its high return on investment (ROI), to those companies investing more into their email programs, to driving more innovation as a result, to the creation of more niche roles. Avoid ambiguous rating scales.

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Email Marketing Design Trends Work Management 89

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

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Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Biznology

JANUARY 14, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

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Facebook Branding Brand Identity Privacy Protection 91

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

NetLine

AUGUST 16, 2019

Fear mongering through an (ironic) influx of emails and messaging left many questioning their practices and those of their vendors. And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. What is it. Why we got certified.

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Privacy Privacy Protection Lead Ranking Branding 45

Navigate the Channel

JANUARY 3, 2024

According to email marketing software company MooseEnd , most headline testing tools help users test for the following—all of which can be dealbreakers in a headline: Spammy words: Detect words likely to transfer your email to spam, such as 100% free, urgent, buy now, etc. How do you know if you’re doing that?

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Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Bluetext

JULY 6, 2020

The privacy policy strengthens the protections set in 1995, adding requirements for greater transparency and disclosure to users, in addition to modernizing the “ cookie law ” of 2002. These protections apply to all persons browsing within or originating from the European Union. .

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Privacy Privacy Policies Privacy Protection Paid Search Agency 47