Martech

MARCH 30, 2022

But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. That’s one reason why I developed the practice called Holistic Testing, which moves beyond single-channel, one-off, single-variable testing. Are you ready?

Multivariate analysis 103

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 103

Convert

APRIL 12, 2022

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. A 7 figure Shopify store easily gets hundreds of thousands of visitors, but a series D B2B company would probably get ¼ of that traffic. A/B Testing vs. Multivariate Testing.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. A 7 figure Shopify store easily gets hundreds of thousands of visitors, but a series D B2B company would probably get ¼ of that traffic. A/B Testing vs. Multivariate Testing.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52