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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We get that. We appreciate that. We support that.

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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses. If the act is approved, these organizations would be required to establish and maintain data-privacy practices that protect covered data against unauthorized access and acquisition.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

The type of information shared is what you would find on a resume or business card: company, job title, email addresses, and phone numbers. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards. Since 2021, we’ve sent more than 100 million privacy notices.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown. Be proactive and put this into practice. Schedule your data hygiene regularly (e.g.,

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information.

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