Champion Communications

MAY 16, 2023

Journalism and PR come hand-in-hand, with professionals in both industries leaning on each other to build credibility and trust with their audiences. Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. Building relationships with journalists is a key part of PR.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Champion Communications

JULY 17, 2023

But did you know that PR has inspired some of the most popular TV shows over the last decade? Shows such as Succession, Emily in Paris , and Gossip Girl have captured the essence of the PR industry and portrayed it on screen in a way that has garnered millions of viewers worldwide. What is Succession and how does it relate to PR?

PR 62

PR Public Relations Ethics Transparency 62

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR!

PR 73

PR Differentiation Content Marketing Content 73

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. The original PR goal was to land one placement (e.g., The original PR goal was to land one placement (e.g.,

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). This will help you to develop mutually beneficial relationships with them.

PR 62

PR Tips B2B B2B Sales 62

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

SmartBug Media

JANUARY 18, 2023

Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. How to Leverage PR During a Recession. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. However, scanty appearances may not be effective, so you may need to partner with a PR company to ensure consistent results. And since PR is about relations, ensure your company introduction is attractive.

PR 89

PR Public Relations Brand Identity Branding 89

Sprout Social

MAY 31, 2023

On top of that, there’s a foundational communication skill that will always need a human touch: relationship-building. “I I don’t think people realize how much relationship-building goes into communications,” says Bedell. Bedell broke it down like this: “On one hand, you have companies that are embracing AI.

Marketing AI 123

Marketing AI PR Work Management Marketing Management 123

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. The relationship between search and social media is tough to ignore. billion in 2022.

PR 132

PR Work Management Paid Search Agency Planning 132

Champion Communications

AUGUST 9, 2023

One of my PR Heroes, Mark Borkowski said in The Guardian last week: “They’ve massively got this wrong…They should have put a blanket on the fire when it first ignited. Stakeholder Engagement: B2B marketers understand the importance of maintaining strong relationships with stakeholders. Instead, they’ve thrown petrol on it.”

PR 62

PR Planning Ideal Customer Profiles Work Management 62

Alaniz

MAY 4, 2023

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing.

PR 52

PR Paid Search Agency Companies Marketing 52

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

PR 148

PR Public Relations Paid Search Agency Press 148

Alaniz

MAY 4, 2023

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing.

Small Business Marketing 52

Small Business Marketing PR Business Paid Search Agency 52

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Walker Sands

DECEMBER 19, 2022

As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients. Each of these leaders has provided strategic oversight to some of the PR department’s largest clients.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. How to Define PR. Relationship management.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 83

PR Public Relations Brand Identity Branding 83

Contently

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Be sensitive.

PR 143

PR Cable Press Paid Search Agency 143

Hubspot

FEBRUARY 26, 2020

Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings. Of course, PR is easier said than done, particularly when you're trying to resonate with global audience. That's where local PR comes into play.

PR 94

PR Examples Public Relations Press 94

Biznology

FEBRUARY 27, 2018

At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog and pony shows. The post How to embrace all the AIs and robots as a PR and marketing professional appeared first on Biznology. The dream ! Like this post?

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Golden Spiral

AUGUST 22, 2019

Here’s how to keep the recruitment PR plates spinning: Start with Company Culture: Think: "show, not tell.". Be Social on Social: B2B companies who hesitate to show their human side on social media are missing out. Amid such a tight labor market, public relations can play a big role in recruitment.

PR 54

PR Paid Search Agency Companies Public Relations 54

Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. See what I did there?

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

ClearVoice

JULY 29, 2022

This means that both good news and bad news quickly go viral, and if companies are not prepared to manage this sudden onslaught, they’re effectively letting the public decide their fate. In turn, this will benefit sales and help your company grow. What are examples of a PR crisis we can learn from? What is PR crisis management?

PR 52

PR Public Relations Content Thought Leadership 52

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t.

PR 97

PR Public Relations Work Management Media 97

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work. Although the media world has been turned upside down since I last worked in journalism, PR practices have hardly changed at all. Like this post?

PR 80

PR Public Relations Paid Search Agency Blogger 80

Walker Sands

APRIL 17, 2023

As a result, reporters’ and editors’ inboxes are filled with AI-related pitches, making it extremely difficult for emerging AI companies — and really, any company that wants to use AI in their business — to gain earned media coverage for their solutions. Interested in learning more PR best practices?

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization.

PR 52

PR Storytelling Marketing Report Open Rate 52

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Walker Sands

JULY 21, 2021

With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections. What are some initial observations you’ve made about gender-representation in tech and PR? I was able to voice my challenges comfortably.

PR 52

PR Impressions Class Thought Leadership 52

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power. Never Forget What You Are.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Hubspot

APRIL 20, 2018

What is PR? In fact, in 2012, the Public Relations Society of America ( PRSA ) accepted a few thousand submissions before finally agreeing on a definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. she’s trying to reach everyone.

Public Relations 100

Public Relations PR Storytelling Press 100

Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Below you can see a network map of the online conversation around PR.

PR 100

PR PageRank Brand Identity Branding 100

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I love everything about PR (30%). ” The responses: Can’t measure ROI (32%). Too expensive (11%).

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83