KoMarketing Associates

JUNE 29, 2016

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Inbound Marketers – For Marketing Professionals. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Zoominfo

MARCH 12, 2018

Why do companies need to make the switch to programmatic advertising? Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. Keep reading. What are the benefits of programmatic advertising? So, what’s the big deal? Here’s our take: More targeted reach.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

DAGMAR Marketing

APRIL 5, 2022

Pay-per-click (PPC) is an advertising model that enables businesses to promote their company, products, or services online and pay only once an ad has been interacted with. Search ads are a form of online advertising that can promote a product, service, or company using text advertisements. digital ad spend (eMarketer).

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Zoominfo

OCTOBER 22, 2019

Why do companies need to make the switch to programmatic advertising? Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. Keep reading. What are the benefits of programmatic advertising? So, what’s the big deal? This number is expected to rise to 85.2%

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). In the post, I outlined the ways KoMarketing is stepping outside of our content “comfort zone” and taking on some of what have traditionally been considered PR tactics (i.e., interviews with industry experts, tradeshows, guest blogging, etc.)

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet? This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Webbiquity

DECEMBER 10, 2013

eMarketer ). eMarketer ). Only a quarter of companies take a holistic approach to social media where efforts are integrated across functional areas, and at only half are top executives engaged and aligned with the company’s social strategy. 80% of Australian companies and 86% of UK businesses blog. (

Statistics 100

Statistics SMB Content Marketing Planning 100

Everything Technology Marketing

JANUARY 27, 2011

Moore) The 22 Immutable Laws of Marketing (Al Ries, Jack Trout) The New Rules of Marketing and PR (David Meerman Scott) Influence: The Psychology of Persuasion (Robert B. Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Publisher of PRDaily, PR Daily EU, Ragan.com. Connecticut · [link]. New York – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vision Edge Marketing

APRIL 11, 2012

While social marketing was originally developed from the desire companies had to capitalize on commercial marketing techniques, it has evolved into a more integrative and comprehensive discipline that draws on a wide array of technology, from the traditional media to new media referred to as “social media.” billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Vision Edge Marketing

FEBRUARY 29, 2012

While social marketing was originally developed from the desire companies had to capitalize on commercial marketing techniques, it has evolved into a more integrative and comprehensive discipline that draws on a wide array of technology, from the traditional media to new media referred to as “social media.” company build its business.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Convince & Convert

MARCH 15, 2013

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Everyone is just figuring it out as they go.” ” #socialpros ( tweet this ).

Communities 138

Communities Mobile Advertising Emarketing Stats 138

Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. “By the time a salesperson is in front of a customer they’ve done at least seven online research inquiries with around 90% already having a company in mind. This means a B2B purchase is increasingly being made based on the company’s brand.” The average click rate is ~3%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JUNE 15, 2005

This research confirms three out of my seven lead generation tips FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.:

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

MAY 28, 2005

Main | Strategize to get more referral leads » One-to-one lead generation for B2B companies Interesting article from DMNews.com on one-to-one marketing for B2B companies. Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. Ardath Albee.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

KoMarketing Associates

DECEMBER 30, 2013

This goes for our company’s marketing tactics as well. 5 PR Strategies You Can Use To Build Links Right Now. Image courtesy of eMarketer. Beyond SEO link building, LinkedIn company pages and profiles offer an opportunity to target audiences by industry, profession, and role. During the year 2013, we wrote.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Ambal's Amusings

DECEMBER 17, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. 5 Social Media Myths by Digital Tonto.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

markempa

AUGUST 22, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. I’ve visited 49 out of 50 states (Alaska some day…) Well thats about as random as I could get. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Ambal's Amusings

NOVEMBER 12, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! " Ardath Albee. Blog Marketing Interactions Twitter Ardath421.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. According to Peter Biven, the Head of Global Digital Marketing at this famous company, those videos allowed them to show their vehicles to potential customers. However, evidence has shown that live videos can do that too.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

markempa

JULY 3, 2006

Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. We both wished we had a camera to capture this event.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120