markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

PR 120

PR Lead Generation Rules Generation 120

Inbox Insight

MAY 24, 2022

What it comes down to, is the extent to which customers are able to recognize and recall a company simply by becoming familiar with their brand. This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on. PR – Public Relations.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

BenchmarkONE

JULY 20, 2022

He is the CEO of one of Silicon Valley’s fastest-growing companies, PureMatter, a TedTalk , and keynote speaker, and a bestselling author. . Carson is also the founder of Working Simply , a consultancy agency that serves executives at Fortune 500 companies. Dave Kerpen. Seth Godin. Dana DiTomaso.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

nDash

NOVEMBER 30, 2020

Sarah Robinson – Freelance PR Consultant, Trainer, and Content Writer . “I I am a freelance writer who provides content marketing solutions in a broad range of industries, from health and fitness, green living, sustainability, small business marketing and SEO. An excellent ROI is the holy Grail of marketing.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Walker Sands

AUGUST 1, 2022

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. What kinds of PR pitches do you like receiving? I could cover this.”

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

B2B Marketing Savvy

AUGUST 25, 2009

How a company and its outside support agencies view their Twitter approach seems more to dictate the management framework than intrinsic values associated with the new medium itself. Evolution of approach , seems to be the real watchword especially for companies just beginning to test the waters. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. I started my career in public relations and I made the move over to product marketing while I was at Oracle.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Champion Communications

OCTOBER 12, 2021

“The digitisation of the supply chain requires a very specific understanding of the dynamics of the market. Dax added that she welcomes the chance to work with some of the largest tech companies as well specialists firms as well, “I enjoy the broad market view, independence and alternate perspectives that different partners can bring.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

BenchmarkONE

AUGUST 10, 2022

As a marketing or advertising agency, you can partner up with non-competing companies and organizations that are complementary to your business and whose target audiences are similar to your own. QuickSprout has a tool that analyzes a company’s site traffic and pinpoints bugs and issues. And speaking of connecting with people….

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Thanks to the Spear Marketing Group account team for their contributions to this post. marketing agencies marketing agency skype' Introduce partner agencies to one another.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Marketing Craftmanship

FEBRUARY 16, 2012

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Biznology

APRIL 20, 2011

For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.

Social Media 80

Social Media ROI Media Wikipedia 80

Hubspot

APRIL 5, 2018

Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In Identifying the right PR tools to accelerate the process is very vital.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Work Management 76

markempa

JUNE 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. If youre doing marketing or lead generation for a complex sale, youll want to read it. In 2005, 3.5 In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

MAY 28, 2005

Main | Strategize to get more referral leads » One-to-one lead generation for B2B companies Interesting article from DMNews.com on one-to-one marketing for B2B companies. Poor marketing/sales databases are simply a symptom of the problem rather than the root cause. I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

The Point

AUGUST 24, 2012

Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. What can marketing do to help?

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Webbiquity

APRIL 19, 2011

Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Using social media as a direct response vehicle. Failing to LISTEN.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Bluetext

OCTOBER 31, 2022

There are no written rules when it comes to determining how to efficiently increase your company’s enterprise value. Simply put, the strategy will vastly differ for every industry, sector, and individual company. Unfortunately, there is no one-size fits all formula for enterprise success. In less than six months, Centauri was born.

Lead Scoring 26

Lead Scoring Lead Ranking Advertising Agencies Marketing Strategy 26

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Ambal's Amusings

AUGUST 27, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Biznology

DECEMBER 22, 2015

I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. The cobbler’s company has no shoes, if you will. Happy holidays, readers!

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Webbiquity

JANUARY 19, 2016

Top executives: social media marketing is for thee, but not for me. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Direct Marketing ). Direct Marketing ). Dazeinfo ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee. Rebel Brown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Leading Results Rambings

OCTOBER 2, 2013

If your client already gave you the permission to use their name and company in a testimonial, there should not be an issue telling their story in a blog post. 2: Make your direct marketing & advertising more credible by including a testimonial quote. Why did they buy from you. You can see an example of one of ours below.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Public Relations 58