WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages?

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages?

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

FEBRUARY 2, 2010

Nor are they, as some marcom gurus proclaim, just a white paper dropped into a landscape, slide-type layout and called a book. An e-book can be a substantial and expensive marcom project, so it's important to understand how it compares to a closely related document type, the white paper. . Deli.cio.us) and microblogging sites (e.g.,

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

MARCH 11, 2014

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 11, 2014

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 2, 2010

Does your company produce a product that it uses internally? Some of the largest technology companies are certainly users of their own products. And many have produced case studies, white papers, and other resources about the implementations, the value gained, and the lessons learned. If so, have you written your own case study?

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. Best blog posts about white papers. How to look beyond the standard collateral list to create fresh ideas for marketing content.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. Best blog posts about white papers. How to look beyond the standard collateral list to create fresh ideas for marketing content.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

AUGUST 17, 2010

But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. Copyright(c) 2013, Janice King.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. Copyright(c) 2013, Janice King.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

OCTOBER 1, 2009

All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides. Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

JULY 30, 2009

Yes, a white paper may still be one of the answers to this question, but other answers will likely include social media posts, a video or podcast at a virtual conference, and multiple linked content pages for the company website.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

NOVEMBER 11, 2008

White Papers. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. White Paper Writer. Sales Materials.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

JANUARY 19, 2010

When heard, these items are easy to ignore, but when read, they don't always reflect well on the presenter or your company. A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

FEBRUARY 18, 2009

White Papers. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Janice King is an award-winning freelance technical copywriter for global technology companies. White Paper Writer. Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

DECEMBER 8, 2009

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

APRIL 23, 2009

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? As a white paper writer, I have worked with clients to produce short books about new technology trends that bring significant changes to their customer's operations.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

AUGUST 19, 2008

White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Case Studies. Content Marketing. Sales Materials. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

APRIL 10, 2012

Y our company has a particular market focus. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Advertising, direct mail, and speeches are project types I routinely decline because I don't have the talents for those specialized writing styles.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

Y our company has a particular market focus. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Advertising, direct mail, and speeches are project types I routinely decline because I don't have the talents for those specialized writing styles.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

MARCH 26, 2009

The release may be packaged into a print or electronic press kit that contains other relevant materials for the product launch, such as a technical backgrounder, company fact sheet, and a sheet of endorsement quotes from analysts or early customers. Application notes to describe how the product operates for various uses or purposes.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

AUGUST 12, 2008

White Papers. Janice King is an award-winning freelance technical copywriter for global technology companies. White Paper Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.". Are you trying to cram too much content into one white paper?

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.". Are you trying to cram too much content into one white paper?

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120