How to map your selling process to the way your B2B customers buy: A case study
Martech
AUGUST 22, 2023
Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Their company is distinguished by a culture of trust and service, where business is often done on a handshake. Let’s review them now.
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