Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 315

Statistics Video Marketing High Quality Lead Stats 315

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing?

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. Post engagement rate declines as the number of Facebook followers a company has increases. YouTube Facts and Stats.

Social Networks 296

Social Networks Stats Spyware Mobile Advertising 296

Convince & Convert

FEBRUARY 18, 2015

Are we about to finally crack the mobile marketing code? In fact, McDonald’s has tested iBeacon technology recently with a company called Piper. Here’s the challenge, and this has always been the challenge for mobile. Image via BigStockPhoto.com. Get all JayToday episodes at [link]. Fantastic, right?

Mobile Marketing 146

Mobile Marketing Advertising Agencies Paid Search Agency Case Study 146

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. If you’re a total newcomer to YouTube, don’t sweat it. How to create a YouTube account: the basics.

Youtube 109

Youtube Business Banners Ideal Customer Profiles 109

Bluetext

MAY 28, 2021

You’ve spent months working with a video design & production company to write the perfect script, find the right voice over actor, polish your storyboard, and so much more. As a premier video design & production company, we know there are countless options for getting your video in front of users. . Non-skippable in-stream ads.

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Getting More from Performance Video Marketing. Make them mobile-friendly. Plan for action.

Planning 280

Planning Marketing Plans Video Marketing Content Marketing 280

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Hubspot

JANUARY 25, 2018

If you haven't started thinking about how video fits into your long-term marketing strategy, now's the time to start taking it seriously. YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. YouTube vs Vimeo. Winner: YouTube. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Oktopost

JANUARY 8, 2022

Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. Use the dimensions listed here and the following guidelines to ensure you are displaying your company in the best way possible. LinkedIn company page cover photo size: 1128 x 191px.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. Need More Interesting Ideas for Interactive Marketing?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 78

Youtube Advertising Agencies Adwords Mobile Advertising 78

Vidyard

APRIL 13, 2017

May 2nd marks a big day for YouTube. Nearly ten years after adding annotations, the video streaming giant is retiring them in favor of newer, more mobile-friendly calls-to-action. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube Cards.

Youtube 66

Youtube Mobile Marketing Video Marketing Interactive Marketing 66

Martech

AUGUST 10, 2023

Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Q: How did you get into marketing? A: It’s so funny because I have no experience traditionally in marketing. And from that I helped out a lot of companies. Then, web 2.0

Web 2.0 89

Web 2.0 Work Management Mobile Advertising Youtube 89

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Biznology

MAY 13, 2014

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation.

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. While you are probably still buying ad space in other places, digital marketing is a driver of campaign success. What is a B2B SEO company?

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Top Rank Marketing

AUGUST 4, 2023

B2B media market is expected to see 4.7 billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. Ars Technica “We are releasing three more foundation models, for music and audio.

B2B Marketing 98

B2B Marketing Budget Programs ROI B2B 98

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. With the long-awaited (dreaded?) all blog posts) Yes(?) Your Thoughts?

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. The Baby Boomer market is individuals born between 1946 and 1964. Why do you need to market to Baby Boomers? Marketing to boomers on social media is more profitable than ever.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Brightedge

APRIL 18, 2022

Marketers must be quick to adjust?strategies across mobile and desktop?devices Image results on mobile continue to trend downward and are not at their lowest point in three years with the exception of an anomalous June 2020. – People Also Ask results are surging. However, Google doesn’t only update the results.

SERP 104

SERP Trends Mobile Marketing Lock-In 104

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Most companies have libraries of demos and webinars about their products. Major video platforms like YouTube make this “chapterization” easy. It’s clear that B2B buyers want a B2C-like experience.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Brightedge

NOVEMBER 3, 2020

Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. This research relies on the total number of keywords in the BrightEdge database across mobile and desktop devices in the United States and compares the number of keywords ranking for each category that month. Video results.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

Convince & Convert

MARCH 31, 2015

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway.

Tools 167

Tools Product Paid Search Agency Companies 167

Hubspot

NOVEMBER 16, 2018

Having a Company Page on LinkedIn is essential. On November 13 th , LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. Whatever you specialize in, you want your company to be part of the conversation. This lets individuals dive into topics that you’ve associated with your company.

Linkedin 77

Linkedin Paid Search Agency Companies Work Management 77