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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. B2B decision makers are using a mobile device for their research 42% of the time! Reports argue that in the U.S

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Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. The same percentage said they were confident in their company’s ability to gauge impressions. The Turn Toward Mobile Marketing.

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5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. Specific companies & industries. Focus on Mobile Advertising.

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

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Branding Your Company – Communication is at the Core

Webbiquity

Branding a new company first requires conducting an in-depth characterization of the company. Without effective branding, and subsequently, marketing, there is no “brand,” just a business name. Every company must focus efforts into the vision it evokes. Their entire function is to align the customer with the company.

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

ClickZ

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.