Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. If you’re a total newcomer to YouTube, don’t sweat it. How to create a YouTube account: the basics.

Youtube 109

Youtube Business Banners Ideal Customer Profiles 109

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 133

Paid Content Social Media Media B2B 133

Biznology

MAY 13, 2014

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Google+ as Social Layer. Plus is the glue — or, maybe the Gloogle — between all of the disparate properties.

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Paid Content 126

Paid Content Tools Brand Identity Branding 126

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Youtube: 1.5 Social media business statistics. Social video statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Porch Group Media

MAY 27, 2021

Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day. Facebook continues to dominate the social media space, with 2.7

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Video Marketing 141

Video Marketing Branding Brand Identity Best Practices 141

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. has launched. has launched. Seriously, it’s that big of a deal.

Marketing AI 133

Marketing AI Paid Search Agency Trends Copyright 133

KoMarketing Associates

MAY 19, 2015

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Google is Serious About Mobile.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, social media is still very much in play in any industry, depending on your target demographic. Here’s what you need to know if you’re in the US market and want to grow internationally.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Convince & Convert

APRIL 16, 2015

Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Facebook video is taking over.

Facebook 167

Facebook Video Marketing Tips Youtube 167

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Of course, search, like all other digital marketing tactics, continues to evolve. Another 36% use mobile search.

SEM 100

SEM Paid Content Stats SEO 100

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? Whether we like them or not, influencers still play a very important role in marketing, depending on their types, which was the subject of the post. 5- The reuse of major social networks.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While feeds are carefully curated, social media stories tend to be more spontaneous.

Social Media 133

Social Media Media Curation Twitter 133

Contently

MAY 3, 2017

Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. Selected by Erin Nelson, marketing editor. Selected by Dillon Baker, technology editor.

Storytelling 100

Storytelling Youtube Advertising Agencies Mobile Advertising 100

Crimson Marketing

JANUARY 21, 2014

They share informative content via social networks as well as by email. They are empowered by social media and tend to use both Twitter and Facebook. YouTube reaches more U.S. adults aged 18-34 than any cable network. Most used social networks on mobile. 68% have no social presence whatsoever.

Cable 100

Cable Social Networks Privacy Validation 100

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Marketers have discovered the power of video content to attract potential customers and followers. Google’s YouTube is still the second-largest search engine and the leading video platform for driving overall views.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Hubspot

DECEMBER 11, 2019

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Excelsior Research

JANUARY 9, 2022

Job ads are a good way to get the best talent for your company. In every function, there is a common topic of jobs and hiring practices in the market. There is also a discussion on the effects of covid on the job market. There is also a discussion on the effects of covid on the job market. Making Job Ads More Relevant.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. through ads on display, video, mobile and social networks. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Let’s dive into the advantages in detail.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. 96% of Facebook users access it on mobile. Facebook usage stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. Some viewers are also using their smart TVs and CTV platforms more like desktops and mobile devices for casual video sharing, Ross said.

Facebook 110

Facebook Ad Exchange Advertising Agencies Mobile Advertising 110

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Trying to keep up with the latest social trends alone is overwhelming. Let's get to it.

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Marketing AI 99

Marketing AI Ideal Customer Profiles Allocation Analysis 99

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

SEPTEMBER 28, 2011

Businesses could – and should – be doing so much more with location-based services like Foursquare, unified social log-ins like Janrain , custom landing tabs on Facebook, video, Google Analytics, mobile, ad retargeting with Fetchback , multi-variate testing, and about 100 other things. No new social networks.

Social Media 146

Social Media Media Marketing Analytics Tools Mobile Marketing 146

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Optimize for Mobile. Engage With Your Followers.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. What is localized social marketing? This may include social media marketing, review sites, social advertising, and other two-way engagement channels.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85