SmartBug Media

DECEMBER 27, 2021

Christine Bottagaro is co-founder and chief revenue officer at Resurface Labs, a software company that gives you insight into your application programming interfaces (APIs). Although she is a SaaS company co-founder and a chief revenue officer, she has profound marketing experience. There’s a whole group of people.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Content4Demand

MAY 21, 2020

I’ve seen more companies using educational thought leadership in visual formats as a way to continue to get their message out there,” Lessard explained. They are doing it in a way that builds their brand using visual content and real people from the company. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. We created a microsite dedicated to sharing our brand identity and beliefs. Sprout Social. Gather feedback.

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Brand Identity 128

nDash

NOVEMBER 19, 2020

Did you launch a new EdTech company and want to catch the attention of the higher education execs? Storytelling is what I do best. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Area of expertise: .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Contently

JUNE 5, 2017

It’s feasible for B2B companies like Contently, since we’re able to attribute the ROI of direct mail campaigns that include our magazine, Contently Quarterly. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. Airbnb: Airbnbmag.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. LiveStories’ Gender Pay Gap Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. The company recognized that if it worked backward from the beginning, it could develop O.info with conversion in mind using its extensive analytics suite. Campbell Soup Company. ” – Me.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. The company recognized that if it worked backward from the beginning, it could develop O.info with conversion in mind using its extensive analytics suite. Campbell Soup Company. ” – Me.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 98

Paid Content Brand Identity Branding Top of Funnel 98

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. They also have a CTA to send their LinkedIn CV to Heineken to be considered for jobs with the company.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Content4Demand

DECEMBER 6, 2018

According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Even more (75%) buyers said that by the year 2020, they expect companies to anticipate their needs and serve relevant suggestions. . . This isn’t an unfair expectation.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Bluetext

APRIL 8, 2020

Companies that we look up to are doing it. Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. The company provides cost-effective online marketing solutions to small to medium businesses.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content Marketing Institute

SEPTEMBER 6, 2018

To differentiate the brand in an increasingly competitive industry, California Closets focused on elevating its brand perception to a company that elegantly designs better lives. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine. Finalist: Project of the Year).

Advertising Agencies 78

Advertising Agencies Examples Paid Search Agency Lead Ranking 78

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization ideas.

Personalization 33

Personalization Planning Work Management Marketing Management 33

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. ” Tip: Have a smart visual storytelling strategy that gives attendees a reason to be interactive. Click To Tweet.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. On average, marketers within companies store their customer data in at least four different systems, most of which are not shared or have no way to make meaningful connections.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. Together with a staff of five, Foley has created essentially an in-house publishing company to drive a new and more encompassing narrative of the city. Marketers at B2B and B2C companies should heed their example.

Storytelling 54

Storytelling Brand Identity Branding B2B Thought Leadership 54

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Faced with these growing demands, some companies have tried to adopt by growing their in-house team, putting up job postings for more copywriters, videographers, and designers. The problem with an internal solution.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

SnapApp

OCTOBER 8, 2015

The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

SnapApp

AUGUST 9, 2017

This app developed by athletic footwear company Nike works with connected devices such as the Fuelband. Starbucks is another example of a B2B company who has successfully gamified the purchase process. Chanel did this with their Inside Chanel microsite. If you’re unsure what gamification even means, here’s a quick definition:

Tactics 48

Tactics B2B Marketing Microsite B2B 48

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Share your company culture and milestones. Personalize your Website or Create Microsites.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . We have manufacturers, CPG companies, companies like PepsiCo. We have companies in the media and entertainment industry. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

ClearVoice

SEPTEMBER 22, 2020

What kinds of health-related companies need content? ” A few examples are: Pharmaceutical companies and brands : Today’s consumer expects to get insights into drug uses and new trials. Health insurance companies and brokers : Building a reliable brand reputation results in more policyholders. Find out in this guide.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Microsite. It was built to showcase companies in its electronic stock exchange and to attract new ones to list. – GE Intelligent Platforms blog. Category: Email Newsletter.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Microsite. It was built to showcase companies in its electronic stock exchange and to attract new ones to list. – GE Intelligent Platforms blog. Category: Email Newsletter.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Share your company culture and milestones. Personalize your Website or Create Microsites.

Account Based Marketing 55

Account Based Marketing ABM Creativity Personalization 55

Seismic

MARCH 25, 2021

This future felt distant when companies initially transitioned to digital-first sales motions—what a difference a year makes! . LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. CEOs weigh in on GTM resilience and growth.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

BDB

FEBRUARY 1, 2023

Just as 3D technologies have redefined the cinematic experience and set a new standard for storytelling, they are fast becoming the new standard in the B2B world. Innovative creative tools incorporating 3D technologies are gaining traction as effective ways to make complicated B2B subject matters accessible, tangible and even entertaining.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. However, my search is for software; so at first impression, I don’t know what this company does. The site is not doing an optimal job of storytelling and getting me to offer my email address. Does your website tell a compelling story? It’s time to read the story.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Hubspot

MARCH 18, 2018

But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. More established companies that need greater insight into all facets of their operations. Takeaway for Marketers: Educate Your Buyers. Deloitte Insights. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. But there’s an invisible fence protecting the brand: A “profanity API” censors not just the usual swears and innuendos, but any word that the company deems harmful to its image. Andrew Bloch (@AndrewBloch) January 29, 2016.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Hubspot

JUNE 12, 2017

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. More established companies that need greater insight into all facets of their operations. We're passionate about our product -- and that means our audience can be, too.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Integrated B2B

MAY 23, 2013

With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to large companies, why is employer branding so neglected? Traditional HR spend levels for B2B companies range greatly. Not enough know-how.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40