Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. The latest stats on their usage in B2B and B2C organizations.

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Bluetext

APRIL 8, 2020

Companies that we look up to are doing it. “We need to be seen as thought leaders.” ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Today, companies are using “digital storytell” to express their value proposition.

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. Together with a staff of five, Foley has created essentially an in-house publishing company to drive a new and more encompassing narrative of the city. Marketers at B2B and B2C companies should heed their example.

Storytelling 53

Storytelling Brand Identity Branding B2B Thought Leadership 53

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. for Healthcare thought leadership. Category: Microsite. It was built to showcase companies in its electronic stock exchange and to attract new ones to list.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100