Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. and The Viral Fever in India. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. The company recognized that if it worked backward from the beginning, it could develop O.info with conversion in mind using its extensive analytics suite. Campbell Soup Company. ” – Me.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. The company recognized that if it worked backward from the beginning, it could develop O.info with conversion in mind using its extensive analytics suite. Campbell Soup Company. ” – Me.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. ” Tip: Have a smart visual storytelling strategy that gives attendees a reason to be interactive. Partner with someone who knows what they’re doing.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. But there’s an invisible fence protecting the brand: A “profanity API” censors not just the usual swears and innuendos, but any word that the company deems harmful to its image. Andrew Bloch (@AndrewBloch) January 29, 2016.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113