Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. I realize not every engineering company has the deep pockets of an Emerson.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. million views in less than 48 hours.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 72

Advertising Agencies Examples Paid Search Agency Lead Ranking 72

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Content that’s outstanding in its field.

Paid Content 95

Paid Content Brand Identity Branding Top of Funnel 95

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Bluetext

APRIL 8, 2020

Companies that we look up to are doing it. ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Our clients recognize that users have come to expect this content, eager to consume and share. ” Less is more when it comes to content and choices.

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The new generation of content marketing.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. Together with a staff of five, Foley has created essentially an in-house publishing company to drive a new and more encompassing narrative of the city. ” Detroit’s dilemma should be familiar to content marketers.

Storytelling 53

Storytelling Brand Identity Branding B2B Thought Leadership 53

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

SnapApp

OCTOBER 8, 2015

The right approach can turn any topic into content gold. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company. Who knew that a consulting group could create such engaging content? Take a look! General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Outgrow

JULY 12, 2022

The need for visually appealing, engaging product marketing. Rethinking content marketing: how content marketing is different from influencer marketing. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. .

Work Management 52

Work Management Marketing Management Product Planning 52

ClearVoice

SEPTEMBER 22, 2020

Who should be in your #healthcare content 'operating room'? What kinds of health-related companies need content? ” A few examples are: Pharmaceutical companies and brands : Today’s consumer expects to get insights into drug uses and new trials. Find out in this guide. contentmarketing Click To Tweet.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Share your company culture and milestones. Personalize your Website or Create Microsites.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

SnapApp

AUGUST 9, 2017

This app developed by athletic footwear company Nike works with connected devices such as the Fuelband. Starbucks is another example of a B2B company who has successfully gamified the purchase process. Chanel did this with their Inside Chanel microsite. If you’re unsure what gamification even means, here’s a quick definition:

Tactics 48

Tactics B2B Marketing Microsite B2B 48

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Share your company culture and milestones. Personalize your Website or Create Microsites.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Contently

MAY 19, 2016

.” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. We just won’t put up with selfish, blatant marketing stunts.” Andrew Bloch (@AndrewBloch) January 29, 2016.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. However, my search is for software; so at first impression, I don’t know what this company does. There is indeed much content on this site, but there’s no guide for a call-to-action. Study your analytics; review your website goals; review the website content.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. 10 Exceptional B2B Content Marketing Examples.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. 9 Exceptional B2B Content Marketing Examples.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Digital Marketing? What is Content Marketing? Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Buffer

APRIL 22, 2021

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling.

Social Media 97

Social Media Media Generation Work Management 97

Hubspot

FEBRUARY 15, 2017

7) Content Marketing Awards. You may have heard that there’s an art to content creation and marketing -- after all, that’s one of the things we love to do most around here. 9) Digiday Content Marketing Awards. 10) Drum Marketing Awards. Since then, a microsite has been dedicated to the partnership.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. That’s individuals moving, not companies. Some definitions are more complete than others. I disagree.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Contently

DECEMBER 20, 2016

This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. As Contently cofounder Shane Snow argued in his annual state of content marketing , marketers of the future need to create breakthrough content, or else they’ll fail.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan.

Top of Funnel 102

Top of Funnel Video Marketing Enterprise Management Tips 102

DivvyHQ

NOVEMBER 22, 2017

If you work in marketing, you likely get a dozen emails from software companies each week promising to solve your marketing problems with the flip of a switch. In our last post on this topic, we discussed how to choose the right content marketing strategy and planning tools. Buy this software and POOF!

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Hubspot

JANUARY 5, 2016

Are your bookmarks filled with favorite content from companies in your industry? For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. 1) Chobani.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Content Marketing Institute

DECEMBER 21, 2017

Starbucks’ #Upstanders is its 1st original content series w/ multiplatform distribution. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. HANDPICKED RELATED CONTENT: Comedy Pro Reveals How to Bring Funny to Content [Video]. hejhejnatalya Click To Tweet.

Examples 92

Examples Marketing AI B2B Marketing Content Marketing 92