Don’t Build It, Yet: How Content Can Validate Your Next Product Idea
Animalz blog
SEPTEMBER 14, 2023
With “content-led product,” you reverse this process by starting with content and then using it to inform product development. Content-led product is an approach we’ve pioneered at our startup Parabol , in which teams use content to validate new markets and product ideas. Product-led content is content informed by a product.
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