Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. And there’s nothing wrong with this approach! Cue data storytelling.

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Storytelling PR Marketing & Strategy Press 155

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

PR 146

PR Public Relations Paid Search Agency Press 146

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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Press Distribution PR Public Relations 100

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. That, in itself, is a crucial, often overlooked part of PR. Learn more here. Click To Tweet.

PR 105

PR Practices Press Best Practices 105

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. For some very young companies, it can be a waste of money. For others, it can be the move that makes the company happen. Your PR Checklist. If so, great—time to add PR. Still want PR?

PR 143

PR Advertising Agencies Marketing Strategy Marketing & Strategy 143

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

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Press Tips Business B2B Thought Leadership 88

Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. See what I did there?

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t.

PR 97

PR Public Relations Work Management Media 97

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Giving a good interview is an art form that requires the right amount of messaging and newsworthy information, as well as a polished spokesperson.

Press 59

Press Media Sample Rules 59

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

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Paid Content PR Lead Scoring Lead Ranking 26

ClearVoice

JULY 29, 2022

Through the news and social media, it doesn’t take much for information to spread. This means that both good news and bad news quickly go viral, and if companies are not prepared to manage this sudden onslaught, they’re effectively letting the public decide their fate. In turn, this will benefit sales and help your company grow.

PR 52

PR Public Relations Content Thought Leadership 52

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

Public Relations 98

Public Relations Planning PR Press 98

BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Marketing Insider Group

MAY 16, 2023

This way, AI machines will have a clear understanding of what you’re about, and suggest your name or company in appropriate situations. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube.

SEO 245

SEO Lead Ranking Content PR 245

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. But what if you don’t have any news to share at all? Plan Ahead.

PR 69

PR Paid Search Agency Companies Public Relations 69

Champion Communications

AUGUST 31, 2021

However, the sheer volume of digital content currently is overwhelming for buyers as they try to parse through the clutter to find relevant, informative content to influence their decision. While sending out steady streams of press releases can boost your presence in the press, they rarely offer anything insightful to your core audience.

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

Convince & Convert

NOVEMBER 16, 2015

Either way, while these strategies might seem best suited for new or small companies, the truth is that companies of all sizes can benefit from adopting a lean mindset. When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach.

PR 137

PR Marketing & Strategy Practices Business 137

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

NOVEMBER 9, 2021

They are not about telling your company story or laying out your history in some sort of boring, chronological fashion. Your company isn’t a celebrity. Not just why your products or services are awesome, but what sets your company apart from competitors. That, along with PR contact information and your website URL.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 74

Public Relations PR Press Conference 74

SmartBug Media

SEPTEMBER 23, 2019

Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Here are four PR strategies you can start today to improve your brand recognition: 1. Build Brand Recognition with a Strong Value Proposition.

PR 61

PR Public Relations Brand Identity Branding 61

Hubspot

APRIL 20, 2018

What is PR? After reading PRSA’s definition, you might still have questions about PR: how can an organization take its beneficial relationship to the public and turn it into good press? The positive, storytelling side of PR. So, in a sense, you can think of PR professionals as storytellers.

Public Relations 100

Public Relations PR Storytelling Press 100

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

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Public Relations Press PR Content 100

Biznology

NOVEMBER 13, 2015

Press releases are a popular tactic to gain media attention for your brand. Whether you are promoting an event or something else newsworthy happening for your company, there are guidelines that you should follow. Lists or bullet points are great for press releases. The post Are you making these common PR mistakes?

PR 80

PR Press Guidelines Eye-Tracking 80

Marketing Insider Group

NOVEMBER 18, 2020

Quality news, information, and stories will always attract an audience. The disruption we feel prods us to hunt for insights and information that help us seize the day and get a grip on the future. These brought the total number of industry honors to seven, including Bulldog Reporter, Regan PR and twice a PR News Award finalist.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive.

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Link Building PR SEO Ad Building 120

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a daunting task. But it doesn’t have to be. Where should I start?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. I can examine what these people are doing.

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Zoominfo Marketing Analytics Tools Press Intent Data 130

Bluetext

JUNE 2, 2023

If you’re starting off your press releases and pitches with boilerplate language, you might as well crumple them up, toss them in a garbage can, and set them on fire. Bold openings require substantive and useful information in the body of the message in order to deliver their intrigue and avoid seeming like a bait-and-switch.

PR 26

PR Press Conference Customer Surveys 26

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry.

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Small Business Marketing Social Media PR Automation 100

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. As in dead.

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PR Press Paid Search Agency Lead Ranking 100

SmartBug Media

JUNE 6, 2019

How you respond can be the difference between retaining your good standing with minimal damage to your company (not to mention your employees, partnerships, customers, and shareholders) and losing everything. Devise a solid crisis response strategy now by putting some standard PR practices into action. So don’t wait!

PR 65

PR Public Relations Training Act-On 65

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. We are in a really unique position as a company and with an offering to fuel that.”

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130