BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Both consumers and businesses want immediate relief. It’s where yours needs to be now.

Paid Search Agency 266

Paid Search Agency Enterprise Management Work Management Content Marketing 266

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. Most companies in the UK choose to register as a Limited Liability Company with Companies House. Amongst other benefits, this limits the personal liability of the company’s shareholders for any debts.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. Most companies in the UK choose to register as a Limited Liability Company with Companies House. Amongst other benefits, this limits the personal liability of the company’s shareholders for any debts.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Giving a good interview is an art form that requires the right amount of messaging and newsworthy information, as well as a polished spokesperson.

Press 59

Press Media Sample Rules 59

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Every search query is a question that implies the need for specific information.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ViewPoint

DECEMBER 7, 2017

It’s truly strange when companies enter the stealth mode. Hi, we’re very interested in talking with you; please press 1 for sales and 2 for customer service.” “Hi, we’re very interested in talking with you; please press 1 for sales and 2 for customer service.” I pressed 1, as sales is usually staffed. What a surprise!

Paid Search Agency 168

Paid Search Agency Companies Lock-In Press 168

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. The Impact on B2B Companies: An Overview The implications for B2B companies post-COP28 will be significant.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Delivra

JANUARY 5, 2022

A multinational tech leader with four other successful digital companies under their management, Redbrick has years of experience developing, scaling, and deploying products that support digital entrepreneurs (like you!). Read the full press release here or visit Redbrick for more information. What does this mean for you?

Companies 75

Companies Press Tools Brand Identity 75

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. If you find this post useful, please share it with a friend or colleague who might benefit. 1) Use HARO.

Press 69

Press Features Tips eCommerce 69

Lake One

AUGUST 13, 2020

Video is a great way to engage visitors and provide them with the information they need. So when they spend time watching your videos, Google interprets that as you providing the information the visitor is seeking, which can ultimately move you up in search result rankings. Are you providing what the visitors are looking for?

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 84

Top of Funnel Trends B2B Thought Leadership Buyer Personas 84

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 113

B2B Thought Leadership Conversion B2B Thought Leadership 113

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. Content is a broad umbrella term for any type of consumable information developed by an individual or organization, whether print, digital, textual, visual, or auditory. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

ClickZ

DECEMBER 10, 2019

Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers. Marketing hubs like Percolate enable companies to coordinate marketing workflows and manage content.

Work Management 69

Work Management Press Marketing Management CMO 69

Hubspot

OCTOBER 9, 2019

If you want to increase brand awareness and visibility online, take a look at this quick guide so you can create a Wikipedia page for your company, today. Enter the necessary information, including username and password, then click "Create account". Create an account. Get promoted to an autoconfirmed user. Provide citations.

Wikipedia 99

Wikipedia Companies Hubspot Press 99

Customer Experience Matrix

AUGUST 6, 2014

But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. But random strangers can indeed provide useful information about whether a doctor is good to deal with and how well they their recommendations worked out.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

BenchmarkONE

JULY 15, 2020

This new offering will give K12 communicators the ability to keep parents, students, teachers, and their communities connected and informed regarding school policies, news, and events. . The post PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators appeared first on Hatchbuck.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. If you haven’t started, now is the time to establish your company and key figures as industry experts.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Contently

NOVEMBER 2, 2018

Now, most companies want to be like Red Bull. They see consumer-facing brands working in exciting areas like retail, beauty, and food, and many clients think, “Content works for companies like that.” A company starting a content project from scratch. A company with something to prove.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

Public Relations 100

Public Relations Press PR Content 100

Champion Communications

AUGUST 31, 2021

However, the sheer volume of digital content currently is overwhelming for buyers as they try to parse through the clutter to find relevant, informative content to influence their decision. While sending out steady streams of press releases can boost your presence in the press, they rarely offer anything insightful to your core audience.

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

Marketing Insider Group

JUNE 22, 2023

Several weeks or a few months is often enough to get the traction and information you need. Automated marketing lets you spend less time writing messages and pressing “Send.” However, they also want guidance due to the overwhelming amount of information out there. Personalizing the information makes the journey smoother.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Kaon

AUGUST 1, 2018

Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. Ricoh – multi-national imaging and electronics company. Akamai – content delivery network and cloud services provider.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. As the saying goes, failure to plan is a surefire plan for failure. Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. I can examine what these people are doing.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Startups 130

Contently

APRIL 10, 2019

All of this bad press complicated Johansson’s job considerably, but he pressed on. He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. ” PokerStars is the largest real-money poker game in the world.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Trade Press Services Newsletter

AUGUST 3, 2023

In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. Artificial intelligence tools are only as good as the information they are trained on. This infringes on copyright laws and can open companies up to claims of plagiarism.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Marketing Craftmanship

SEPTEMBER 26, 2023

Blog posts or press releases extolling the features and benefits of your firm’s whiz-bang new product or service are more likely to be read by competitors than by prospects. White papers lost their credibility many years ago, because so many companies turned them into self-promotional sales brochures.

Marketing AI 147

Marketing AI Paid Search Agency Thought Leadership Copywriting 147

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. Organizations that want to keep employees connected, informed, and engaged need a consistent way to communicate company news and content. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter.

Newsletter 64

Newsletter Companies Distribution Communities 64

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Anyword

JANUARY 31, 2019

We received responses from publishing industry leaders from companies like Bloomberg, Dow Jones, HarperCollins, Crain Communications, NerdWallet, Chive Media Group, Oath, and more. American Press Institute. The post What Industry Leaders are Reading to Stay Informed appeared first on Keywee. Campaign (Asia, India, etc.).

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

SmartBug Media

JANUARY 17, 2020

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined. Data Portability.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80