Martech

DECEMBER 19, 2022

Intent data is being relied on to integrate GTM motions and define roles across functions helping sales and marketing stay in sync and to identify the best opportunity accounts at the right time. Intent plays an essential role in exposing account timing and need to prioritize account and buyer engagement.”

Intent Data 114

Intent Data Intent Marketing Analytics Tools Intent Signal 114

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Other progressive companies are finding ways to apply the insights across a variety of marketing and sales disciplines.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech

MARCH 6, 2024

For companies in the gray area, the time to adjust is now. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Intent data. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Get MarTech! In your inbox.

Outreach 104

Outreach Effectiveness CAN-SPAM Domain 104

Only B2B

FEBRUARY 11, 2024

Must Read: What is Intent Data and How it Can Help Your Company? Let’s explore the three distinct types of intent data to drive you to sales: 1. First-Party Intent Data: Did you know? Companies that prioritize first-party intent data are 2.3 Must Read: How to Collect B2B Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Only B2B

JUNE 30, 2023

This involves analyzing various data points and signals to identify purchase intent and align marketing strategies accordingly. Consider the following relevant data: A survey by Gartner found that 80% of B2B buyers consider customer experience as the most significant factor influencing their purchasing decisions.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

NetLine

DECEMBER 7, 2023

The 2022 ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance revealed that 7 in 10 (71%) companies planned to increase their ABM spending in 2023, with half increasing their ABM staff this year. So, where does intent data fit into an account-based strategy?

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Binary Demand

FEBRUARY 23, 2024

Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Intent-driven marketing is set to play a pivotal role in shaping the future of B2B demand generation.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Zoominfo

DECEMBER 16, 2020

Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. Context is King: Keep Your GTM Strategy in Motion Every go-to-market motion begins with a targeted buyer based on company and contact criteria. This isn’t an ‘eye of the beholder’ process.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Albacross

JANUARY 19, 2022

Standard attributes include the basic firmographic and technographic data of your ideal customers – industry, location, employee size, company revenue, tech tools they are using, to name a few. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

LeanData

AUGUST 10, 2020

On top of these issues, programmatic targeting and intent signal gathering have become significantly tougher as workers are spread out more than ever, making it more challenging than ever to identify audiences, and signals within those audiences, to target. .

Budget Programs 80

Budget Programs Intent Signal Multi-Channel Advertising Agencies 80

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? In general, there’s two approaches to gathering intent data: 1.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. In the past few years, three big trends have shaped B2B companies: Revenue as a job title. Companies can shorten sales cycles by having prospects onboard and educate themselves.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

SnapApp

OCTOBER 17, 2019

Marketers who send all their leads to sales often believe that if prospects are willing to share their company email address (through any channel), your sales team has a shot of selling them on your solution.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Content4Demand

SEPTEMBER 24, 2021

First-party intent data is known intent data —data such as de-anonymized web traffic, cookies, web visitors, content that is gated or other form-fill activities. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Binary Demand

FEBRUARY 23, 2024

Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Intent-driven marketing is set to play a pivotal role in shaping the future of B2B demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

MAY 21, 2020

I’ve seen more companies using educational thought leadership in visual formats as a way to continue to get their message out there,” Lessard explained. They are doing it in a way that builds their brand using visual content and real people from the company. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. It’s a boutique sales training and transformation company. We’ll, we’ll watch the intent signals of you from there.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

6sense

DECEMBER 8, 2021

It used to really work, but with every company now drowning prospects in information — sometimes conflicting information — it’s made B2B sales even more complex than ever. To succeed, we have to make it easier for buyers, what Gartner Inc. flat out calls “ buyer enablement.”.

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Vision Edge Marketing

AUGUST 22, 2023

These two concepts came into play in a recent conversation with a CGO of a B2B Identity and Access Management company who asked : “ What are the pros and cons of using the waterfall versus the intent approach for developing a new opportunity scoring model and which approach would I recommend.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. This leaves you without information about potential customers who haven’t heard of your company yet. Data from third parties is a different matter.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Valasys

SEPTEMBER 27, 2019

The major problem that B2B marketers face to excel at customer experience management (CXM) is that CXM is neither the core component of their organizational strategy nor it is deeply ingrained in their company culture. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You already know that first-party intent data is collected through means by your organization, with website tracking, visitor analytics, form fills, and content downloads.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. As we race toward the end of Q4, it’s worth assessing the road ahead for ABM strategies and the people who drive them at today’s most innovative companies.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. It’s a boutique sales training and transformation company. We’ll, we’ll watch the intent signals of you from there.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. It’s a boutique sales training and transformation company. We’ll, we’ll watch the intent signals of you from there.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Most of the time, voice searches have carried the intent of availing local search results.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Smashmouth Marketing

JANUARY 19, 2023

Most of their research, 67% according to Gartner, will be conducted online. You raise brand awareness, and you establish your company as a thought leader in the industry, which helps to build confidence and trust with leads. Either way, these prospects are showing you an intent signal.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. You can also utilize the platform to monitor who is visiting your company’s website and tailor messaging to get the greatest reaction possible. The lead score recognizes companies that are fast expanding. Seamless.ai

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52