Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. According to the latest research, email personalization has many benefits: According to 75% of marketers, click-through rates are improved due to personalization. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. In that survey, 29% of the respondents said they had fully integrated MMM and MTA.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. As an example—. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. But could it finally break through over the next five years as a regular marketing tactic? Let’s play a little game.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Companies that are experience-led have 1.6x Forrester). The customer experience continues to be top of mind for marketers. higher brand awareness, 1.5x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Strategic-IC

NOVEMBER 10, 2020

In the past, key account marketing was used by larger companies to target a select handful of major accounts. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. So unless companies intend to spend a ton of resources, time and energy, ABM is the right strategy.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Valasys

NOVEMBER 21, 2019

Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant. According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys.

Planning 58

Planning Studies B2B Marketing Trends 58

ANNUITAS

MARCH 10, 2015

Research by the Fornaisse Marketing Group says that 73 percent of CEOs think that marketing lacks credibility. Much of the disconnect between marketing, executive teams and the rest of a company comes from marketers not understanding how our roles should integrate with every other aspect of the company.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

B2B Marketing Directions

FEBRUARY 10, 2019

Eighty-seven percent of the survey respondents said that measuring marketing performance is a growing priority for their company, but more than half (54%) also said their ability to measure and analyze marketing performance needs improvement or is poor/inadequate. billion by 2023. billion by 2023. What About Cost?

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Digital B2B Marketing

APRIL 2, 2013

Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution. Measure the impact of your overall marketing mix using sophisticated statistical models.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

ClickZ

JULY 23, 2020

Now more than ever, today’s consumer needs to feel in control and resents shady sales tactics or overly promotional offers. According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. More likely than not, you’d feel unappreciated or confused.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. In research by Experian, 46% of marketers stated that technology was the biggest barrier to integrating customer data.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter.

Social Media 160

Social Media Media Stats Statistics 160

thePoint

APRIL 4, 2019

For a lead to be one where immediate and thoughtful action can be handled by sales, it should provide not only enough contact information to be delivered to the right person for response (name, title, company, email, phone, zip code, etc.), Forrester Research) It is the “build it they will come” approach. Consider this –. “46%

Sales Qualified Leads 40

Sales Qualified Leads Marketing Qualified Leads Leads Lead 40

Launch Marketing

MAY 8, 2018

As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. Today’s B2B buyers are extremely savvy when it comes to researching products/services and evaluating what other customers are saying about a company’s solution.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Message personalization is the number one tactic used by email marketers to improve performance. for weak omnichannel companies. Source: Forrester).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

SnapApp

AUGUST 24, 2016

Your customers do a lot of research before they reach out to you. Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. Pushy and manipulative conversation tactics? The market has changed.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

KoMarketing Associates

JANUARY 18, 2018

While most B2B marketers have an idea of their budget spend for the year by this point, at least from a high level, there should be room for tactical and strategic shifts as the year progresses and numbers roll in. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. In a report by Publicity.ai Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

DECEMBER 11, 2013

Michael Brito contends marketers “must move beyond the content marketing buzzword and commit to building a content strategy that will allow you to execute your tactical content marketing initiatives flawlessly and at scale,” and promotes a four-pillars framework for content strategy development.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

JUNE 29, 2012

21 Internet Marketing Statistics That May Surprise You. 3) On average, companies respond to only 30% of social media fans' feedback. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Take a gander! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Proving your company deserves a spot among those favorites necessitates care and consideration for readers—just as it does with your blog and on social.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Sure, online video is hot, but how you optimize video assets? Which sites are most important to participate in?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Heinz Marketing

JANUARY 27, 2020

Paul: We had a show earlier today and somebody threw out a provocative statistic. It was somebody like Forrester said something like, “In the next 10 years, 20 years, a third of sales not just toaster sales or product sales, but company sales, bigger sales are going to be without a human involved.

Top of Funnel 67

Top of Funnel B2B Sales Webinar Metrics Marketing Prospects 67

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. With JaneNation, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Markempa

AUGUST 12, 2021

I’ve seen companies spend too much time getting people to raise their hands (i.e., According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. How will this product or service help my company? Is there another company out there that is better? Is the company credible?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133