Influitive

APRIL 22, 2015

But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. Forrester’s recommendation: Extend and elevate your existing retention efforts. Download the free report here.).

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Influitive

JUNE 29, 2020

According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time. As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.

Forrester 246

Forrester Paid Search Agency Companies Marketing 246

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Marketers can use it to customize everything from product recommendations to email frequency, building loyalty and strengthening the customer-brand relationship in the process. In other words, it’s a win-win.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Marketing Insider Group

OCTOBER 28, 2020

Inside a company, empathy helps with management and collaboration by helping to understand the other person’s perspective. Forrest Gump. Tom Hanks stars as Forrest Gump in a romantic comedy-drama film about a slow-witted, kind-hearted man who experiences defining historical events in 20th century America.

Planning 363

Planning Forrester Work Management Storytelling 363

Metadata

FEBRUARY 14, 2024

Revenue is the lifeblood of every company…without it, there are no resources to do the jobs we love, including creating content, collecting data, and everything else we need to do to keep the kingdom running.” Introducing your company to revenue marketing. What’s revenue marketing? Revenue marketing is so much more than that.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Lead Forensics

APRIL 25, 2024

After all, customers stay loyal to companies based on the experience they receive, according to SuperOffice. Website visitor identification software helps you grow strong customer relationships and analyze on-site behavior to identify new opportunities from existing clients.

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

Televerde

APRIL 30, 2020

In the short-term, companies are preserving cash to maintain the health and operations of their businesses. Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth. Don’t make your buyers feel constantly sold to.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Engagio

OCTOBER 11, 2023

In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way. And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. It seems that a company today should make that option available and it’s surprising how many don’t.” Not just how to make individual buyer-seller relationship effective.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Influitive

JUNE 29, 2020

According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time. As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.

Forrester 130

Forrester Paid Search Agency Companies Marketing 130

Vidyard

SEPTEMBER 13, 2016

Today’s buyers want companies that can demonstrate empathy to their business challenges, and be responsive to their ever-evolving needs. And nobody understands this better than Forrester. The post Forrester Shows Marketing Needs to be More Helpful, Handy, and Human appeared first on Vidyard. They care about results!

Forrester 50

Forrester Press B2B Sales Paid Search Agency 50

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong. Do you see this changing?

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. a ZoomInfo partner. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. The company’s strategic shift includes focusing on business efficiency, emphasizing evidence-based examples of their product’s value, and launching a freemium offer to attract a broader audience.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

EveryoneSocial

FEBRUARY 22, 2017

We’re very proud to announce that EveryoneSocial CEO & Founder Cameron Brain and two of our customers (Dell Technologies and Genesys) are prominently featured in Forrester’s new report, Add Social Selling To Your B2B Repertoire , authored by Principal Analyst, Mary Shea. Forrester clients receive free access to the report.

Forrester 40

Forrester Digital Transformation B2B Sales Marketing Report 40

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Twitter Profile: @Forrester. Twitter provides Forrester with an opportunity to tweet pieces of information (often times statistics) that pique the follower’s interest.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Only B2B

APRIL 17, 2024

With their expertise, they ensure that you connect with the right people at the right companies. Focus on Closing: Imagine your sales team spending less time scheduling meetings and more time crafting compelling presentations and building relationships with qualified leads. B2B appointment setting goes beyond just scheduling meetings.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Vidyard

MARCH 11, 2016

It only makes sense then to see companies slowly ramping up their content spend. Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Redefining your relationship with your agency to help out with content.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Zoominfo

OCTOBER 23, 2019

The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester forecasts one million U.S. Keep reading! jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Leadspace

MARCH 1, 2022

A platform vision starts with the scope of the company, the product itself and the ecosystem that is built to enable a thriving market. Choosing a solution that will grow with you can excel your relationship with your CDP provider from “customership” to “partnership”.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

A platform vision starts with the scope of the company, the product itself and the ecosystem that is built to enable a thriving market. Choosing a solution that will grow with you can excel your relationship with your CDP provider from “customership” to “partnership”.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Martech

JULY 30, 2021

This shift from a reactive to proactive marketing approach is working well for many B2B companies. Yet, few companies have fully integrated ABM within their operations. Still, challenges remain. More than a third of B2B marketers surveyed by ITSMA named “tracking and measuring ABM results” as one of their top challenges.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” higher levels of sales and marketing alignment than other companies.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Sprout Social

FEBRUARY 28, 2024

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 103

Social Media Work Management Marketing Management Media 103

Zoominfo

JUNE 11, 2021

Evaluate These Changes to the Sales Process Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. Evaluate These Changes to the Sales Process. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Companies that steer Sales and Marketing in the same direction — both a herculean task in itself and a symptom of doing a lot of other things right — are crushing their targets. Right now, most companies are killing themselves fighting over that 5%.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Biznology

MAY 31, 2017

Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Many companies put a lot of time and effort into journey mapping the customer experience. The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. Map videos to the customer experience.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years.

CMO 104

CMO Planning Work Management Paid Search Agency 104