ViewPoint
MARCH 6, 2014
Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.
Buzz Marketing for Technology
AUGUST 27, 2009
An obvious win for companies looking to jump into Social Media is in the Customer Support area. I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media.
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Marketing Insider Group
APRIL 21, 2011
The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies.
Marketing Insider Group
FEBRUARY 1, 2011
I mean we are all after the same goals for our companies: revenue, profit, happy customers. Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. So our company had to develop margin thresholds.
Marketing Insider Group
JANUARY 24, 2013
Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Connecticut · [link].
Buzz Marketing for Technology
FEBRUARY 18, 2010
I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)
markempa
AUGUST 30, 2007
Download your copy FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " I think youll find it valuable.
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