Martech
SEPTEMBER 29, 2023
Website personalization: Talk about the arrival of one-to-one marketing communications. Mutiny is set up to refresh your website instantly, based on who has stopped by. By industry, company size and other variables you select, derived from company IP and other identifiers. trillion in 2021 to $3 trillion by 2027.
PathFactory
MAY 31, 2021
As B2B buyers rapidly adapt consumer-like behaviors and expectations, personalization has swerved from competitive advantage to table stakes. In fact, Salesforce reported that 56% of buyers now expect to find whatever they need from a company in three clicks or less. But B2B buyers aren’t here for cat videos.
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PathFactory
JULY 18, 2022
Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your
Buzz Marketing for Technology
APRIL 25, 2013
All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. So how are you preparing for this new reality? .
Terminus
JUNE 15, 2021
I’ve got 25 years of experience in scaling enterprise tech companies. We’re a recognized leader in The Forrester New Wave : ABM Platforms, Q2 2020 report where we received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap. How Will the Expansion Work?
Heinz Marketing
JULY 2, 2018
Demandbase is one of the leading providers of account based marketing technology to B2B companies. I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Demandbase is one of the leading providers of account based marketing technology to B2B companies. Peter: Sure.
The ROI Guy
JANUARY 10, 2011
IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.
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