Hubspot

AUGUST 31, 2017

From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. Business Insider noted that this is the first time parent company Snap Inc. More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time.

Social Media 73

Social Media Facebook Youtube Emarketing 73

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Organic reach, specifically on Facebook, was only 6.4 Incorporate Influencer Marketing for Social Media.

Paid Content 157

Paid Content Social Media Tips Media 157

Hubspot

APRIL 21, 2020

I use Facebook Messenger. According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. Currently, businesses are heavily using apps like Facebook Messenger and WhatsApp. Facebook ). Facebook ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

ClearVoice

OCTOBER 14, 2022

51% of companies that have invested in content marketing publish content daily ( The Manifest ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 60% of companies use data in their content marketing strategy ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Porch Group Media

JULY 16, 2018

5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials. Which means huge opportunities for furniture companies as this population is coming to an age where they are starting families and purchasing homes. They also read 2,300 web pages, 1,881 Facebook profiles, and write 500 pages of email. 56% download music.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

QuanticMind

AUGUST 30, 2023

TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders. As of today, 17% of US adults start their shopping journey on TikTok , compared to Instagram's 18%, Facebook's 21%, and YouTube's 23%. That’s cool, but check out THIS flip.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Liveintent

FEBRUARY 7, 2019

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. has been a longtime partner of LiveIntent.

Amazon 96

Amazon Emarketing Newsletter Facebook 96

Liveintent

JANUARY 30, 2020

In fact, 78% of D2C companies said they increased their budgets this year, while only 60% of traditional retailers said the same. “More recently, a lot of companies have come up and been advertising in the same spaces and driven costs up,” said Rebecca Lavietes, marketing manager of eBags.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Even Uber, one of the world’s most technologically sophisticated companies, recently found itself defrauded out of $100 million in wasted ad spend. Want to feel depressed about marketing?

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

DAGMAR Marketing

APRIL 5, 2022

Pay-per-click (PPC) is an advertising model that enables businesses to promote their company, products, or services online and pay only once an ad has been interacted with. Search ads are a form of online advertising that can promote a product, service, or company using text advertisements. percent) and Facebook (19.9

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Safari Digital ) 97% of people find out more about a local company online than by any other means. ( Here are some significant persona marketing statistics for 2023: Customer-centric companies are 60% more profitable than those that aren’t.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Outbrain

OCTOBER 3, 2019

Combined Company Will Reach Nearly 2 Billion People a Month, Supporting Journalism Around the World Companies to Merge in a Cash and Stock Transaction. Both companies’ Boards of Directors have approved the transaction. Both companies’ Boards of Directors have approved the transaction.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

Hubspot

NOVEMBER 26, 2018

But enough people purchase Apple products from the company's website, it seems, to rank it as the #3 online retailer in the U.S., according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4.

eCommerce 69

eCommerce Emarketing Lead Ranking Amazon 69

Contently

APRIL 19, 2017

To no one’s surprise, Facebook drove the majority of that growth. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. It’s clear that ad professionals aren’t expecting Facebook’s grip to loosen any time soon.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Hubspot

OCTOBER 10, 2018

Amazon is now the third-largest digital ad platform, behind Facebook and Google. And according to Ben Winters of Ideoclick -- a company that works with companies to optimize online sales -- Amazon's ad revenue is growing at 5X the rate as Google's. Source: eMarketer. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

EveryoneSocial

OCTOBER 15, 2019

Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. In order to understand the impact, I put together a collection of influencer marketing statistics your company can’t afford to ignore. Plus, company leaders should have a grasp of these statistics too.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Liveintent

JUNE 15, 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. It takes you beyond Facebook’s walled gardens. ROAS is going to go down.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. eMarketer ). In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. eMarketer ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger. billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. They use LinkedIn to share company news, recent discussions, and informative articles.

Social Media 84

Social Media Work Management Marketing Management Service 84

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. For example, many companies have sponsored or hosted the live Q&As I noted above. Facebook ). eMarketer ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Still, even digital solutions once thought reliable have proven to be fair-weather friends, like Facebook video and organic social reach.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

ClearVoice

OCTOBER 17, 2018

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Here is the status of video ad spend on some of the channels where your money might be most useful: Facebook (+Instagram). eMarketer estimates that almost half of U.S.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). by many companies is claiming their local review pages. adults are using Facebook on at least a monthly basis.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Parse.ly

JANUARY 22, 2019

And we have to hope that it’s finally registered that building a media company on Facebook traffic alone won’t sustain another year. An actual connection with the audience will make or break media companies going forward. eMarketer: Don’t make your content frustrating on mobile. Big ideas for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies. .

Social Media 53

Social Media Emarketing Forrester Media 53

Contently

SEPTEMBER 15, 2016

” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. — eMarketer (@eMarketer) September 15, 2016. That’s something that’s really important to us.”

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Parse.ly

AUGUST 6, 2019

A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. billion by the end of 2019, according to eMarketer. . How companies have begun to change. Companies are adjusting their formulaic approach to achieve the biggest ROI.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Digilant

JULY 30, 2019

Digital channels are much more important to driving physical channels than the e-commerce transactions themselves…[it’s] starting to affect the way companies think about the role of digital in driving their whole brand.” – Steve Dennis, President, SageBerry Consulting. Social media advertising. In-App Advertising.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

SEPTEMBER 22, 2016

95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. eMarketer ). 89% of consumers have stopped doing business with a company after experiencing poor customer service. Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

readwrite

JANUARY 24, 2012

Boston-based Nanigans , a firm specializing in the Facebook ads marketplace, recently released new data confirming a year-over-year jump in the Facebook ads marketplace this past holiday season. A Facebook IPO is in the works, and sources told AllThingsD that it will hit during the third week in May. Research firm eMarketer Inc.

Cost Per Click 40

Cost Per Click Facebook Paid Search Agency Ads 40

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. 18 Facebook Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Stevens & Tate

APRIL 1, 2020

That’s also true in the tech press, as major events cancel, and companies such as Apple, Facebook, and Uber say revenues will likely take a hit because of supply chain issues or declining customer demand. As a result, nearly every company can benefit from a mobile marketing strategy. billion.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76