Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Square 2 Marketing

MAY 10, 2022

Today, progressive companies are looking at Netflix, Hulu and Amazon streaming services as the model for creating content hubs that drive people to come back to your website for engaging educational content. Your favorite B2B companies are taking similar approaches.

Marketing Websites 52

Marketing Websites Curation Amazon Lead Ranking 52

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. And, sure — well-written, curated content works wonderfully in this regard. So, how do you use content marketing to boost conversions?

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Martech

FEBRUARY 18, 2022

Some systems use a familiar organizational structure like files and folders, but the systems also allow for the curation of these assets into micro-sites or portals associated with particular business goals — products, initiatives, vertical customer types or individual customers, for example. Content personalization and distribution.

Digital Asset Management 87

Digital Asset Management Enterprise Management Work Management Marketing AI 87

Contently

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. For companies to improve their sales enablement , a few things need to happen. They want to make the prospect’s life easier, and arming them with educational content is a great way to accomplish that.

Work Management 167

Work Management Marketing Management Content Marketing Paid Search Agency 167

Buffer

JANUARY 18, 2023

Especially if the aim of your content is to educate, you may need to invest more time in research than a creator focused on entertainment. How it helps : Where ChatGPT (and any other AI research tools) wins over Google is that it can curate information for you. Instead, it shares a curated answer in the format you request.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Salesforce Marketing Cloud

JUNE 9, 2022

Higher education will never scale enough to meet the demand.”. read on to hear from a company that started an apprentice program, and from an apprentice who landed a dream job. It’s harder,” said DeMaria, whose company MillerKnoll is close to graduating its first cohort of apprentices into its ranks. What is Trailhead?

Work Management 98

Work Management Training Education eCommerce 98

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. Effectively nurturing top prospects requires marketers to provide relevant, educational, and helpful content.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. User-Generated Content: UGC also requires an investment — from curating to repurposing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ConvertKit

OCTOBER 21, 2020

It’s no wonder: email newsletters are fast to put together, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again. Should I send curated links, or write something new every week? Curated content. Finding the perfect idea for your email newsletter, though? Let's dive in!

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Sprout Social

NOVEMBER 16, 2016

In fact, nearly 3 in 4 employees want their company to keep them updated about what’s happening with the brand. Quick Access To Important Curated Content. Users can easily scroll through content that has been curated and targeted specifically for them by the administrators within an organization. Easily Consume Content Anywhere.

Curation 81

Curation Broadcasting Distribution Social Networks 81

Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Your employees each have a morning ritual.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

6sense

JANUARY 24, 2022

Buyers are busy and attention spans are limited, Grace told webinar attendees, which means companies must capture their attention as quickly as possible. . For example, the website experience for manufacturing prospects would automatically present curated content for their needs. The resources center also presented curated content.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

Heinz Marketing

MARCH 17, 2023

I knew going into podcast-listening that I wanted to prioritize educational podcasts; learning is stimulating for me, and I guess I feel like I’m “wasting less of my time” when I’m learning new stuff. Who: Younger, educated, and affluent audiences tend to be the larger consumers of podcasts. Podcast Demographics: Who, Where, How?

Ideal Customer Profiles 103

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 103

Content4Demand

SEPTEMBER 17, 2021

It’s important to remember that marketing isn’t solely responsible for content distribution. Your sales team is the most effective content distribution channel you have—and that’s where first-party intent data comes in. Oftentimes, a salesperson is the first brand impression a customer has from a company.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Tomorrow People

NOVEMBER 16, 2018

It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas. When it comes to content, quality over quantity triumphs.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Conversica

JULY 27, 2022

Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Automation and customer engagement are just a few examples of ways that SaaS companies maximize leads and move customers down the sales funnel. and on-demand services from the companies they buy from.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

Valasys

OCTOBER 9, 2019

The announcement is part of the largest website renovation in the 34-year history of the company. The new digital presence by Petra is a result of decades of innovation & experience in distribution & eCommerce. The new Patra.com also aims to educate vendor partners & customers on resources & services available.

eCommerce 51

eCommerce Work Management Marketing Management B2B 51

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 83

Curation Effectiveness Marketing & Strategy Content 83

Vidyard

JULY 27, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of User-Generated vs. Produced Videos Per Company by Company Size 1.6

Template 73

Template Video Marketing Work Management FAQ 73

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. twerking) for good measure.

Features 144

Features Video Marketing Campaigns Case Study 144

EveryoneSocial

NOVEMBER 9, 2020

Even when people are looking for new opportunities, it’s easy for your company to get lost in the noise. How do you ensure a strong ongoing talent pipeline and that your ideal candidates are finding your company and interested in applying? Your company is no longer in control of choosing the talent. Aspiration Marketing ) 30.9%

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention. And don’t forget about distribution. He has said, “Red Bull is a media company that happens to sell energy drinks.”

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. LinkedIn ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Madison Logic

SEPTEMBER 8, 2022

The organization may need more education on a problem they’re facing, why they must address that problem now, and who is best suited to partner with in solving that problem. This strategy results in higher awareness and education for an individual or “lead” across the entire buying committee within an account. . Company size .

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. We work with some of the biggest companies in the world (i.e.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

ClickZ

JUNE 11, 2021

Being a vertically integrated provider in the US, they grow and cultivate, manufacture, distribute, and provide retail, and sales for their products across dispensaries and a highly engaged wholesale market. The evolving company culture. Empathetic consumer education. Redefining the cannabis shopping experience with ‘Cannabist’.

Work Management 101

Work Management Marketing Management Advertising Agencies Paid Search Agency 101

Marketing Insider Group

AUGUST 27, 2015

Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content. Keep your curated content limited to early-funnel conversations (e.g.,

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Prasun Shakya , The Prasun Shakya Company. Carola van der Linden , The Social Selling Company. Should we do this?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Scoop.it

FEBRUARY 8, 2022

As a general rule, digital content refers to information that can be downloaded or distributed electronically, such as an ebook or podcast. Content creation is an integral part of a company’s online strategy. The best digital content isn’t only educational but easy to understand. Why Does Digital Content Matter?

Work Management 97

Work Management Content Marketing Management Social Media 97

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. They will waste development resources building technology their customers do not want.

Storytelling 40

Storytelling Paid Search Agency Companies Enterprise Management 40

MKT1

OCTOBER 24, 2023

Ten Speed Agency - Content & SEO Ten Speed is a content optimization agency for early and growth-stage SaaS companies like Bitly, Workvivo, and Visible. Why MKT1 recommends Ten Speed: We’ve been referring Ten Speed to our portfolio companies for a couple years now—long before they decided to sponsor our newsletter.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

ClearVoice

MARCH 15, 2024

This, in turn, requires a well-thought-out content distribution system to ensure content delivery via the right platforms. However, distribution is an important facet of content marketing, and platform selection is also an important facet of distribution. Each has its place in your distribution strategy. Also owned?

Distribution 52

Distribution Advertising Channels Content Youtube 52

EveryoneSocial

FEBRUARY 6, 2018

Why Your Company Needs A Social Selling Strategy. While the topic of social selling may have simmered down a bit, it’s more relevant than ever before and a process that all companies need to embrace. By following the below 6 step process, your company will be well on its way to having a successful social selling strategy.

Webinar Metrics 73

Webinar Metrics Marketing & Strategy Lead Scoring Lead Ranking 73

Integrated B2B

MARCH 26, 2020

It’s the entire process that enables organizations to add value for current and potential customers by distributing that created content in the most powerful way. So, marketers not only have to create or reimagine pieces of content to fit into the varied platform formats, but they must be strategically curated inside them, too.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

It’s the entire process that enables organizations to add value for current and potential customers by distributing that created content in the most powerful way. So, marketers not only have to create or reimagine pieces of content to fit into the varied platform formats, but they must be strategically curated inside them, too.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52